Michael Eydman

- Providing consulting on sustainable architecture, innovation pipelines, and transformation readiness - Helping organizations align digital strategy with ESG goals through carbon-aware IT decision-making - Guiding platform and vendor selection through enterprise architecture to reduce complexity and drive value

- Built and scaled DoTax.com from concept to 600K+ business listings with 100K+ monthly visitors using SEO, automation, and structured data. - Designed product roadmap and led development of AI-powered tools, website features, and a multi-channel lead generation engine for tax professionals. - Architected full-stack infrastructure including email deliverability systems, chatbot integration, and monetization funnels for B2C and B2B growth.

Worked with multiple clients, across different competencies, including Enterprise Architecture, Digital Transformation, Change Management, Innovation, and Process Improvement. Worked with C suite and VP level management, providing strategic advice, delivering major initiatives, setting up global programs, building teams, establishing governance and SDLC methodologies, as well as improving existing processes, transforming business models, developing product strategies, and recommending best practices.

- Established new Enterprise Architecture practice aligned with business goals - Led capability mapping across business domains and implemented application portfolio management - Defined technology standards to support scalable and environmentally aligned decision-making - Advised stakeholders across multiple domains on sustainable information technology architecture

- Led enterprise architecture for commercial platforms across MedTech operations - Created reference architectures, capability models, and roadmap alignment frameworks - Contributed to strategic planning by aligning architecture vision with long-term business and ESG goals. - Supported cross-functional teams with sustainable architecture planning and digital platform strategy

- Aligned business capabilities with best-of-breed solutions for the Global Consumer Platform. Worked with solution owners to develop a global roadmap that includes rollout and instance strategy, - Captured current and future states for the Consumer Data Transformation program that covers Customer Service, Marketing Technology, and Data Management.

- Senior Enterprise Architecture Leader, responsible for defining the strategic architectural direction, solution review process, integration patterns, and system’s best practices for cloud computing environments (AWS, Azure, Salesforce). - Successfully launched the first ever marketplace platform for Hudson Bay working with multiple cross-functional teams, architecting the solution, and overseeing detailed technical design. - Reviewed multiple solution architectures for changes and optimization opportunities in existing platforms as well as for proper use of architecture patterns and adherence to best practices.

- Responsible for Solution Architecture involving major cloud platforms such as AWS and Azure as well as leading Commerce solutions including Salesforce Commerce Cloud and Magento Cloud. - Architected a new commerce platform for Canon using Magento Cloud Commerce and Order Management. - Oversaw junior architects and helped them finalize solutions using SFCC.

- Oversaw development and management of a $50M product with a $5M annual budget. Direct supervision of multiple cross-functional SAFe teams with over 100 people. Migrated legacy system to a cloud-based AWS microservices architecture for scalability and modularity. - Created a product vision for a $10M commercial cognitive solution leveraging AI/ML technologies, assessing business feasibility, customer positioning, go to market strategy, and technical architecture. - Led a Digital Transformation team to re-imagine user experience for an enterprise tax platform.

- Created multiple product prototypes and POCs in order to design a self-directed learning platform. Led multiple international cross-functional teams to execute product ideas. - Managed product backlog, facilitated external program communications, including presentations, webinars and panel discussions. - Working in a startup environment, provided significant contributions to other functions, such as business planning, fundraising, volunteer community engagement, and technical architecture.

- Created a long-term strategic vision for product evolution of a consumer-facing augmented reality virtual makeup mobile application. Used data analytics and competitive analysis to establish a 3-year product feature roadmap. Worked with technology partners to ensure necessary scaling capacity and capability. - Introduced PMO process improvements into integrated communications group (ICC), increasing operational efficiency and reducing team burnout. Achieved 10-20% workload reduction by adopting Agile methodology, integrating workflow management tools and establishing new communication strategies.

- Launched a new consumer data management platform, focused on activating consumer data across multiple communication channels. Led cross-functional team to gather requirements, develop business cases, and create technical architecture. - Developed training for multiple brands, spearheading adaptation across the organization. Resulting KPIs, indicated increased brand awareness and improved customer retention, contributing to higher marketing ROI. - Provided strategic Digital Transformation advice to marketing and information services groups on omnichannel consumer engagement and marketing automation. Solidified vision for data-driven marketing. Led training sessions on emerging technologies.

- Established agile process and methodology for digital operations team and system integration partners. Oversaw adaptation and training, reducing monthly operational costs by over $100K. - Provided logistical and operational support for global e-commerce initiatives. Collaborated with local and international stakeholders, setting up product roadmaps, project plans, resource allocations, and budgets. - Developed strategy for long-term e-commerce platform evolution through creative product ownership and roadmap planning. Led an effort to pilot innovative emerging technologies like machine learning and artificial intelligence, by partnering with external vendors, improving e-commerce conversions by 10%.

- Managed a $5M global e-commerce platform program, owning processes, workflows, project plans and change management. Collaborated with outside partners and internal stakeholders to create program governance, set up budgets and negotiate favorable vendor contracts. - The resulting solution, which standardized technology and site launch process, improved user experience, decreased implementation & launch times by 50%, and reduced costs by 40%, meeting brand expectations. - Managed a global cross-functional team of consultants and vendors, resulting in successful execution and delivery of the global platform. Maintained strict adherence to budget, timeline, and scope.

Skills: Digital Innovation

Skills: Leadership · Digital Innovation

Skills: Leadership · Digital Innovation · Technology Development · Business Knowledge