Mikael LEO

Skills: Campaigns · Financial Analysis · Data Analysis

Product Manager for the New garment care solutions category. Develop & drive the growth of the new garment care solutions category by proposing the marketing strategy & product portfolio for the markets Responsible of the launch of Groupe SEB international ranges being the coordinator between all departments: Design / R&D / Quality / Logistics / Sales / Subsidiaries etc. Responsibilities: - Establish, maintain and provide expert knowledge of assigned categories including sales and POS tracking and reporting, category insights, market trends, consumer needs and competitive threats. - Work with the Marketing Director to develop plans/ programs that will maintain and drive sales respecting the product positioning and pricing strategy and margin/profit goals - Take ownership of new product introductions. - Develop category plans by incorporating market, shopper, customer, and consumer insights to inform Pricing, Promotion, Product Assortment and Placement - Ensure continuity of communications strategy across all consumer touch points (traditional mass media, digital and social media, merchandising, PR, packaging, retail activation) Results: 10 ranges launched / Revenues multiplied by 3 / Ambition to grow by 70% per year until 2020 / Launch of the category in new markets with success: Japan, France / 2 major commercial launches: Tweeny et Access’Steam

Junior Product Marketing Manager at Tefal for my final year at Grenoble Ecole de Management Principal missions: - Data and competition analysis: Use of GFK Professional for monthly reports about sales. - Participating in the development of new products for the Pots & Pans Fixed handles unit. - Creation and development of POS materials and launch packages. - Assist the International Marketing Manager on daily tasks - Participate in the elaboration of the new Tefal website.