Mike Stefanini

McDonald's - Adobe - Levi's - Porsche - Microsoft - Volkswagen… Since 2000, I have worked in a variety of visual communication disciplines; The cultural and musical sector, publishing, institutional, advertising for which I was able to assure the artistic direction in the polyvalence and the creativity. My background has led me to work for major accounts for advertising agencies. The vision of my practice is to produce very creative and illustrated worlds while maintaining versatility and flexibility, like a design studio.

Que tu veuilles dire adieu à la procrastination, enfin te lancer en freelance (sans perdre ta santé mentale), booster ton activité, ou décrocher le CDI qui fait rêver ta grand-mère : j’accompagne les créatifs que j’aime fort pour qu’ils arrêtent de tourner en rond et fassent des étincelles (sans se cramer les ailes) !

I join Adobe France in order to Help and encourage the creative community through specific actions.

Provide artistic direction for motion design projects. Accompany the work of the junior creatives of the team, supervise the design and the communication strategy of the studio, particularly on social medias, ensure and transmit a creative watch.

Redefine the brand's new communication strategy in collaboration with the Chief Brand officer and an international team. Create the new identity of Teen Street, an international brand, its variations, its guidelines and its deployment on all digital communication media.

Supervise design to achieve excellence. Lead the creative team giving life to the brand strategy for national and global brands, in the fields of food, automotive, beverages, transport, banks, retail. Actively participate in the agency’s competitions. Create compelling presentations to streamline and sell creatives. Communicate effectively with customers, suppliers and colleagues, ensuring optimal design. Recruit the future creatives of the agency. Ensure a watch in all creative areas, provide an accompanying role for the juniors of the team. Mercedes, Mini, Mars, Saint Maclou, Conforama, ING, Krug, Oui SNCF, Lu, Findus…

• Creation of a specific program for the preparation of the Diploma of Multimedia Art Director. • Teaching students in master 2 (bac + 5) from different graphic arts disciplines: - Visual identity - Layout - Poster graphics - Packaging - Webdesign - Editorial Art Direction - Drawing - Infographics - Advertising concept • Preparation for professional life using specific modules (eg the network, the operation of agencies, fees, different statuses etc.) • Creation of a regular event: "the Cameos": Conferences / interviews of major actors of the graphic arts. Among the guests: Malika Favre, Graphéine, Tom Haugomat, Geneviève Gauckler, 123Klan, Tyrsa, Jean Jullien, and different agency profiles: AD, CD, Traffic etc. more than 25 exchanges. • Preparations for interventions by external professionals.

Creation of the brand Ensure the entire artistic direction of the brand: Creation of clothing's visuals, goodies, accessories graphic events universes Lookbook strategic advice etc.

Teacher. Graphic design, typography, illustration.

Creation and design of a lifestyle magazine focusing on street culture, graphic arts and urban fashion. Art Director and co-editor of Notorious Magazine # 1 and # 2 • Lead a team of 10 writers • Editorial line, writing articles and interviews • Model, illustrations and realization from A to Z Création et conception d'un magazine de lifestyle orienté sur la culture street, les arts graphiques et la mode urbaine. Directeur artistique et co-rédacteur en chef de Notorious Magazine #1 et #2 • Diriger une équipe de 10 rédacteurs • Ligne éditoriale, rédaction d’articles et d’interviews • Maquette, illustrations et réalisation de A à Z

Création d’une Bible pour les 15-25 ans. (en Freelance) Ma mission : Assurer la totalité de la direction artistique du projet. Plus de deux ans de travail. Identité visuelle / maquette / illustrations / packaging / outils de communication promotionnels / webdesign / suivi de projet. Tirage : 200 000 exemplaires vendus Mon approche : Mettre entre parenthèses, le temps d’une Bible, tous les réflexes iconographiques liés à la religion chrétienne qui sont souvent des sources d’inaccessibilité et d’incompréhension et développer un vocabulaire de formes et une iconographie plus proche des codes actuels à destination des 15-25 ans.