Miléna Capucho
Senior Digital Content Project Manager
Salaire / Taux journalier
Paris, France
Freelance, ouvert au CDI
Expertises
Langues
À propos
Introduction
Digital 360° consultant with 10 years of luxury brand expertise, including senior roles at Dior managing global content strategy across 60+ markets. Specialized in Content and Project Management with proven team leadership skills. Ready to elevate your digital presence with luxury industry insights and strategic content management.
Expérience de travail
Christian Dior Couture
juin 2018 - déc. 2024
6 ans 7 mois
Paris, France
Senior Digital Content Project Manager
janv. 2024 - déc. 2024
1 an
Paris, France
DIOR.COM CONTENT ANIMATION & STRATEGY - Plan and define the content animation accross all dior.com universes (Women, Men, Baby, Home, Jewelery and Timepieces) and markets - Follow-up on content creation and localisation - Content management and integration planification for dior.com revamps - Coordination with internal teams (UX, IT, CRM, Social, PO, Legal, Image) and external agencies (creatives, technical, translation, photografers) - Market roll-outs management (+ 60 since 2018) - SEO content optimizations - Manage a team of webmasters responsible for the content integration in dedicated CMS PRODUCT OWNERSHIP - Business product owner for the CMS migration (including revamped structure) - Define product vision and alignement with day-to-day processes - Define and plan clear migration strategy and roadmap for the launch - Prioritize backlog items, considering business value and technical complexity - Support development team, test & QA E-MERCHANDISING - E-merchandising for Maison, Jewelry and Timepieces - Definition of e-merchandising strateggy and guidelines - Training of the local counterparts TEAM MANAGEMENT - 7 webmasters + 1 intern management - Mentor for Women@Dior program
Digital Content Project Manager
janv. 2019 - déc. 2024
6 ans
Digital Content Coordinator
juin 2018 - janv. 2019
8 mois
Digital Project Manager
Datawords
déc. 2016 - mai 2018
1 an 6 mois
92300 Levallois-Perret, France
- Manage digital and print localization projects for Clarins and Cartier (country rollouts, website day-to-day animations, promotions, newsletters, magazines…) - Coordination of multidisciplinary teams (multilingual, technical, SEO, PAO...) - Conduct production schedules and organize validation and quality check of the different deliverables
Digital Project Assistant
Christian Dior Couture
févr. 2016 - juil. 2016
6 mois
Région de Paris, France
- Management and integration of visual and editorial content on Dior.com, DiorMag and DiorTv - Coordination with marketing, e-commerce and editorial teams - Briefing and monitoring of creative and technical agencies - Regular QA checks to optimize the sites' editorial content - Competitive benchmarks
Digital Marketing and Communication Project Assistant
PièceDuBoucher
juin 2015 - déc. 2015
7 mois
Paris, France
- Support the deployment of a digital strategy in a start-up - Updates, animation and website optimisation - Community management, CRM and e-advertising - Partnership directory SEO outreach and coordination - PR and e-PR - Launch plan product proposals - Participation in the organization of various public events
Sales Marketing Assistant
UTC Fire & Security
juil. 2013 - août 2013
2 mois
Région de Barcelone, Espagne
- Websites updates on Spanish and Portuguese versions via dedicated CMS - Translation of commercial materials - Multilingual customer service representative
Human Ressources Assistant
GROUPE M6
juil. 2011 - août 2011
2 mois
Neuilly-sur-Seine, France
- Drafting of employement contracts - Treatment of various requests from staff members - Introduction to HR software program: Pléaides
Formation
EM Normandie
Master of Business Administration (MBA)
2010 - 2015
6 ans