Mina Abdallah
Senior Marketing & Brand Manager
Salary / Daily rate
Paris, France
Freelance
Can come onsite
Skills
Languages
About me
Intro
Marketing & Brand Manager with 11+ years in multinational company, ex-GSK with proven track record in product launches and market share growth. Expert in competitive analysis, portfolio management, and brand positioning. MBA-qualified strategist ready to drive your brand's success through data-driven marketing solutions.
Work experience
Associate Product Manager - Competitive Analysis
Marlink
Nov 2024 - May 2025
7 months
Paris, France
- Market and Competitive Analysis within maritime network management - Developing detailed competitor analysis battlecards to support strategic initiatives - Competitive Intelligence
GSK
Apr 2011 - Dec 2022
11 years 9 months
Emeabiam, Imo, Nigeria
Product Marketing Executive – Pharmaceutical Products
Jan 2014 - Dec 2022
9 years
Emeabiam, Imo, Nigeria
- Developed and executed marketing strategies for pharmaceutical portfolios, achieving significant market share growth. - Coordinated market research, competitor analysis, and segmentation to drive brand positioning and portfolio expansion. - Led product launches, promotional campaigns, and KOL engagement.
Product Development & Innovation Lead – Pharmaceutical Products
Jan 2013 - Dec 2013
1 year
Emeabiam, Imo, Nigeria
- Managed full product development lifecycle: concept creation, formula optimization, packaging design, and supplier coordination. - Collaborated with R&D, supply chain, and regulatory teams to ensure timely, compliant launches. - Introduced cost-effective innovations that strengthened competitive positioning in both pharmaceutical and dermatology segments.
Sales & Commercial Excellence
Apr 2011 - Dec 2012
1 year 9 months
Emeabiam, Imo, Nigeria
- Led sales operations and territory management, consistently exceeding targets in competitive pharmaceutical markets. - Implemented commercial excellence initiatives including salesforce training, CRM optimization, and KPI dashboards. - Partnered with cross-functional teams to align sales strategies with brand objectives.
Medical Representative
Arab Company for Pharmaceutical and Medicinal Plants (Mepaco-Medifood)
Jul 2010 - Mar 2011
9 months
Port Said, Port Fouad City, Port Said Governorate, Egypt
- Promotion of pharmaceutical products and portfolios - Achievement of monthly sales target per business unit
Education
Rennes School of Business
Master of Science - MS
2023 - 2025
3 years
Paris ESLSCA Business School
Master of Business Administration (MBA)
2014 - 2016
3 years
Suez Canal University
Bachelor of Science - BS
2005 - 2009
5 years