Minh-Hong K.

EDM Imaging is a leading European and US-based distributor of medical imaging equipment and infection prevention devices, with 40 years of expertise supporting healthcare professionals worldwide. As part of the company’s digital expansion, I play a key role in strengthening EDM’s digital presence and brand visibility across Europe by developing and executing high-impact marketing and communication strategies. Key responsibilities: - Produce high-value digital content for a highly qualified medical audience: blog articles, newsletters, KOL interviews, product videos, and social media posts. - Develop and coordinate a network of Key Opinion Leaders (KOLs) to enhance brand credibility and clinical relevance. - Manage lead-generation and brand awareness campaigns across EDM’s core segments: Radiology, Women’s Health, and Infection Control. - Oversee the performance of digital campaigns through key performance indicators (KPIs) and provide optimization insights. - Collaborate closely with internal marketing, sales, and export teams to ensure message consistency and alignment with corporate objectives. - Support event communication and visual production for major international trade shows (JFR, Euro-Pharmat, EANM, MEDICA). - Create digital assets using Canva ; manage email campaigns with Brevo and BeeFree ; track results through Google Analytics and Shopify.

- Email Template Creation : Design email templates following best practices to ensure high deliverability. - Email tools : Mailjet, Mailpro, Actito, Webmecanik - Campaign Management : Integrate email layouts, validate with teams, segment audiences, program campaigns, and draft messages. - Performance Analysis : Report on and optimize campaign performance for better results. - Deliverability Optimization : Maintain and improve the deliverability rates, opening rates, clicks rates of email campaigns. - Customer Journey and Automation : Enhance customer journeys and develop marketing automation campaigns. Utilizing HTML-CSS, Adobe Suite, A/B tests and tracking tools (Google Analytics, Google Tag Manager). - Maintain strong editing, organizational, and teamwork skills. - Participate in the marketing and communication professionals event Rencontres Flotauto, collaborating with high-profile clients such as TotalEnergies, BNP Paribas, Schneider Electric, Cadillac, Renault, Stellantis, Toyota, etc.

✅ Market and Product Research : - Market research and competitive intelligence via Saas Amazon tools (Jungle Scout, Helium 10) ✅ Marketing : - Optimization of Product listings (Backend search terms, Tittle, Description, Keywords and A+ Content) - Keywords research and analysis - Strategy of indexing and ranking of relevant keywords - Search Engine Optimization - Running and Optimization of Amazon Sponsored Advertising (PPC via e.g. keywords, ASINs, brands,...) - Managing brand visibility on Amazon and on social media (Facebook, Instagram, Pinterest and Tiktok) - Setup and optimization of social media campaigns across key channels with accuracy - Packaging, Logo, Product, social media post Design via design tools (e.g. Canva, AI, Photoshop,...) - Daily management of visibility and conversion issues ✅ Sourcing : - International market research of suppliers (Alibaba, Europages) - Comparison of different offers and negotiation with suppliers - Product quality control through samples ✅ Logistics : - Management of stocks and shipments - Managing the implementation and updating of product catalogs - Product Labeling and Packaging according to Amazon FBA standard - Shipment Plans Creations - Inventory Replenishment & Restocking ✅ Performance : - Keeping track of Ads performance, KPIs, budgets - Analyzing results and improving performance - Weekly and monthly reporting ✅ International development : - Implementation of the most relevant European logistics model - Integration and translation of product, brand content and pricing - Marketing development brand in the European market (France, Germany, Italy and Spain).

- Reporting and web analysis: generate reports (Google Analytics) - Search engine optimization (SEO, Internal linking) - Social Media Marketing (LinkedIn, YouTube) - Carry the voice of the Marketing and Communication inside the company - Understand local brand matters to be able to lead an impactful communication strategy - Build international campaigns according to the company strategy - Participate in the organization of events in the field and online

• Digital Marketing - Analyze the market, the other competitors products to make recommendations - Collect the clients insights - Maximize the digital visibility and social media visibility (e.g. Facebook, Instagram, ...) - Adapt content for brand visibility - Establishing, executing, providing complete performance reporting and measuring paid advertising initiatives to drive conversion and sales - Assist marketing manager in the development and execution of campaigns, including content creation, new-product launches, social media • Business Development - Support existing relationships with customers to continue the sales growth by ensuring proper execution of sale - Contact with current and new customers on a daily basis - Work collaboratively with assigned Business Development Manager - Grow and maintain existing customer and partner relationships - Follow up CRM strategy for key clients

• Digital Marketing - Working with the digital and marketing teams to analyze campaign performance - Participation in digital marketing creative brainstorming (e.g. campain, design,...) - Marketing support tasks related to the daily operations of the performance marketing channels, including: Paid Search SEA, Organic Search SEO and Content Marketing - Collaboration with the marketing team to create social media posts and website posts - Working closely with the product team and to clearly understand the capabilities, functionalities, and business benefits of our products and solutions in customer-facing material. • Travel Consultant - Accurately and efficiently handling incoming travel requests via multiple channels - Being aware of their budgets and offering the best solutions possible - Understanding the needs of travelers - Keeping up to date with the changing nature of travel - Providing visa and country entry restriction guidance - Handling amendments, cancellations, and schedule changes, including the recalculations of services - Handling accommodation, meet & greets, chauffeured cars, and other services - Creation of quotes and negotiation of better rates with local suppliers

As a marketing intern, my tasks include: - Writing content for the website - Search engine optimization (SEO) of each article and the entire website - Developing relationships with the audience - Research the interests and needs of the audience - Translation of content from English to French