Minh-Tho DAO

I lead the redesign of an agentic platform for CMOs to measure and improve their visibility in AI-generated answers (AEO/GEO), from product diagnosis to a functional prototype. - Led an evidence-based audit of the existing product and market, combining live-platform analysis and competitive benchmarking to clarify the value proposition, what could be credibly measured and claimed, and the innovation priorities. - Modelled the agency/client operating model, three personas, end-to-end journeys, business objects, responsibilities and human decision/validation points. - Designed the target information architecture and role-aware UX, then built a functional prototype spanning measurement, analysis, recommendations, governed action and controlled re-measurement. - Built and applied a supervised AI Product Building setup combining Codex, Claude Code, ChatGPT/OpenAI, Figma, React/TypeScript, Python and MCP/API tooling, with reusable Skills, context graphs, human approval gates and traceable QA. The broader practice now spans about 60 Product Management workflows.

Within Digital Innovation, led the productization and scaling of the first two GenAI and co-creation products, Carto and Seeds, for Givaudan's world-class fragrance creators (perfumers) across its global organization. - Pushed further and productized Givaudan's in-house GenAI model by making generated fragrance formulas searchable, comparable and usable as inspirational starting points for perfumers' creative work. - 23–33% of formulas returned in perfumer searches were selected for downstream creation workflows. - Scaled Carto, a co-creation product combining immersive multi-touch formula editing with instant robotic sampling, to 11 physical rooms worldwide. During the restart phase, formulas created increased by 160% and users by 100%. - Carto-supported winning creation workflows were linked to a seven-figure revenue contribution. - Aligned product, data science, UX, engineering and business to turn complex formulation processes and AI capabilities into usable products embedded in expert workflows. - Presented both products in senior demonstrations for board members, investors and external visitors.

- Self-studied blockchain ecosystems, primitives, protocols, UXs, and current use cases to extend Product Management scope into Web3 DApps. - Practiced hands-on across blockchain gaming, Play-to-Earn, metaverse and mobile gaming, NFTs, and DeFi activities including trading, liquidity pools, yield farming, lending, and staking. - Deep-dived into the technical stacks and functioning of Ethereum and BSC DApps.

Initially performed within Accor New Businesses while employed by Accor, then continued as a direct freelance mission after the Accor exit, leading the product strategy and scale-up of an innovative workspace marketplace for companies, mobile workers and operators, combining on-demand booking, subscriptions and operator workflows. - Built discovery, taxonomy, geolocation, SEO and conversion journeys across 400+ innovative European locations (hotel room offices, coworking...), growing the product from 0 to 100k+ MAU in under a year. - Created booking and subscription flows across B2C, B2B, partner revenue recognition and operator operations, with Stripe at the transaction layer. - Led roadmap and delivery across 3 tribes / 4 squads (25 people), spanning web, mobile, back-office, payment, data and support. - Aligned ExCom, Accor/Bouygues investors, finance, legal and operator constraints within a joint-venture governance model. - Drove migration and unification across customer, operator, identity, payment and reporting systems.

Audited digital ventures and acquisition targets for Accor New Businesses, then supported selected portfolio companies through product diagnostics, KPI visibility and post-acquisition scale-up. - Supported product strategy, roadmap and governance across five portfolio businesses and adjacent business lines. - Translated product and organizational audits into investment decisions, scale priorities and monthly performance reviews. - Structured internal deal-flow tracking, start-up scouting, service definition and product-maturity assessment for the innovation team. - Extended this work into operating roles at onefinestay and WOJO.

Mission performed within Accor New Businesses while employed by Accor, leading the refoundation of discovery and booking for premium travelers and stay-operations teams across a 10k+ home marketplace serving 150k+ MAU. - Improved search, ranking, maps, property pages, availability, pricing, inquiry, account and post-booking journeys. - Clarified the premium marketplace promise across managed homes, partner inventory, urban and leisure offers, services and brand experience. - Built funnel visibility across analytics, CRM, SEO, attribution and market-level conversion reporting. - Aligned engineering, UX, data, CRM, content, guest sales, supply and finance around roadmap and releases. - Rationalized the product experience across onefinestay, Travel Keys and Squarebreak while steering toward a more scalable common architecture.

Refounded project intake, qualification, matching and contractor tooling for a home-services marketplace serving homeowners and professional contractors. - Reworked the homeowner journey from project capture to matched professionals, account management, follow-up and feedback including a cutting-edge chatbot. - Led a 10-person tribe with 2 build squads and 1 run squad on a product serving 150k+ MAU. - Coordinated contractor, CRM, contact-center, partner, SEO/SEM and country-team dependencies. - Helped move the architecture from a legacy stack toward API-led services, microservices and CI/CD foundations.

Co-founded a social-gaming studio combining free-to-play, LiveOps and partner production with a differentiated animal-welfare proposition. - Grew flagship products to 500k+ MAU and a 200k+ Facebook community through publishing, go-to-market and LiveOps. - Led product, monetization, partner delivery and adjacent digital-product services. - Built the founding team, business plan, product roadmap and studio partnerships across Facebook and Steam.

Built Cafe.com’s APIs and SDKs into a developer platform for the world first browser-based multiplayer game production, onboarding, QA and distribution. - Grew the ecosystem to 20+ external studios worldwide and released 30+ single-player and 10+ multiplayer games in eight months. - Led studio sourcing, onboarding, QA, platform product, marketing and knowledge transfer across France and Singapore. - Used the partner ecosystem and platform foundations to prepare the later internalization of game production.

Led digital media strategy and campaign operations for 70+ brand accounts across display and then-emerging channels including search, affiliation, email, mobile and connected TV. • Managed €30M+ in media budgets and grew the department from 9 to 15 media traders. • Expanded the channel mix as digital advertising moved beyond display into search, performance, mobile and connected TV. • Built strategic relationships with major media and ad-tech partners including Google and Criteo.

Turned early augmented-reality and media-software opportunities into business plans, fundraising material, product recommendations and go-to-market options. - Co-designed a five-year business plan for Neovision, reached the HEC MBA Business Plan Contest final and pitched 20+ investors. - Delivered product-discovery and go-to-market recommendations for SesamTV's media-center software.

Created an internal European web agency that turned business needs into portals, web applications and digital upskilling across 15 countries. - Delivered 20+ web and e-business applications for IT, Sales, Marketing, HR and Finance teams. - Combined hands-on development, UX/UI, hosting, training, internal consulting and client relationship development. - Managed small distributed teams between London and Paris and grew demand for the internal service.