
Mirko Tocco
Product Designer
Salary / Daily rate
London, UK
Freelance, open to permanent contract
Skills
Languages
About me
Intro
I’m Mirko, an Italian Product Designer based in London. With over a decade of experience, I specialise in crafting mobile apps, web platforms, and websites for startups. I approach design as more than aesthetics; it’s a problem-solving discipline focused on aligning user needs with business goals. Recently, I’ve expanded into AI product design, leveraging tools like Claude AI to design smarter, more adaptive user experiences and workflows.
Work experience
AI UX Specialist
Mercor
May 2026 - Present
6 months
Remote
Spearheading UX/UI evaluation and design strategy for AI-driven data systems. I define quality benchmarks for AI outputs to connect complex engineering logic with intuitive product architecture, collaborating asynchronously in a high-velocity environment to optimise data visualisation interfaces.
Founder
XPixelFreelance
Mar 2022 - Present
4 years 8 months
London, UK
Lead UX/UI Designer
Eventogy
Jan 2024 - Mar 2026
2 years 3 months
London, UK
As a Product Designer, I led the design and launch of a modern SaaS web platform featuring a website builder, a conditional form builder, and advanced reporting tools, replacing outdated legacy systems with a more user-centric, scalable solution. I also drove the MVP design for a B2B event management platform, delivering high-quality results under tight deadlines. By modernising design workflows and building a scalable design system, I enhanced team collaboration and consistency across products. Working closely with the CEO, Product Owner, and Product Manager, I ensured strategic alignment between design and business goals, refined user stories, mentored junior designers, and supported key side projects that strengthened product quality and team performance.
Contract UX Designer
Shamaazi
Jun 2023 - Aug 2023
3 months
London, UK
Lead UX/UI Designer
GroupNexus
Oct 2019 - May 2023
3 years 8 months
London, UK
Working for a B2B and B2B2C web platform in a start-up environment for car park service. The Nexus platform includes features for the Intelligence and Insights. Responsibilities include providing design solutions and solving complex problems, build/maintain the design system working across the entire design process for UX/UI, working close to the technical, product team, and business team in agile system.
Senior UX/UI Designer
Playcar Srl
Jun 2017 - Jul 2019
2 years 2 months
Cagliari Area, Italy
Playcar is an innovative service that allows you to use a car as many times as you want and when you want without having to incur fixed costs related to your property. Using Playcar cars couldn't be easier. Directly from your PC or from your smartphone you will be able to check if there is an available car nearby, and book it. At this point you will only have to get to the car and open it with the small contactless card we will give you. You will begin to pay from the moment you sit on board. And you will finish as soon as you are done.
UX/UI Designer
Playmoove Smart Mobility Innovation
Mar 2015 - Jul 2017
2 years 5 months
Cagliari Area, Italy
Playmoove Platform is an innovative cloud based SAAS system developed specifically to manage car sharing mobility activities. It is well apt to scalable management of every kind of fleet regardless its dimension or service mode and it does not oblige its users to strict and preset usage modes and routes. Playmoove was conceived and designed to enable sharing mobility services providers to work with maximum flexibility in the management of their business granting them maximum expandability thanks to a fully API based architecture.
Web Designer
DBrothers ✱ Design Optimise Transform
Nov 2012 - Mar 2015
2 years 5 months
Cagliari, Metropolitan City of Cagliari, Italy
Worked with an independent Italian strategic communication agency focused on the creation and management of brand identities. I have contributed to helping private and public companies build their successful brand strategies with solid and long-lasting communication solutions. I worked with clarity, simplicity and detail passionate, curiosity-driven, but strategy oriented. Wide-ranging expertise allows the company to achieve the most effective solutions in the creation of identities, packaging, collateral systems, advertising campaigns, advanced websites, web applications, web marketing, and other branded systems of communication.
3D Designer Internship
SCI Mondi Dinamici
May 2012 - May 2012
1 month
Cagliari Area, Italy
Mondi Dinamici is the brand that capitalizes on the experience of SCI srl. MD develops solutions, implements projects and delivers services through communication environments, online training and assisted services. We are present in Cagliari, Rome, Florence, Milan. We are about 40 mostly young people. We adopt different emerging technologies, in particular multi-user web3D environments, the frontier of web2.0, cinema and new communication. We mainly address initiatives to promote the territory, education and training. Through the use of the Dynamic Worlds platform you can create a fascinating 3D Virtual Reality experience. You can visit reconstructed environments virtuously, explore ideal and symbolic places and at the same time you can interact, talk and work with other users present online. The use of "virtual" worlds can be a wonderful, fun and educational experience. You are dealing with a place without limits and boundaries just like dreams. On the site www.mondidinamici.com you can download the browser for free from the "download" section and access the different virtual worlds.
Graphic Designer Internship
Grafiche Ghiani srl
May 2011 - May 2011
1 month
09023 Monastir CA, Italy
Education
D.Alberto Azuni
Diploma, Comunicazione grafica
2009 - 2012
2 years 9 months
Grade: 85