Mo El Hoss

A the heart of Personal Finance As a Service, Product owner of the BNPP PF Connect-1 central squad.

Leading the Proptech product innovation for the largest real estate group in Europe. The mission are product discovery, to align everyone on the product vision to transform the ERPs in production into scalable and user-centric software solutions. My efforts in operations led to the introduction of product usage analytics and the inception of the DesignOps team in a SAFe agile environment. - Strategic planning Assessed build vs buy for new features. Did competition analytics and contributed to the product roadmap. Compared and tendered tools and frameworks for adoption to enable high-performance collaboration between product, design, engineering, marketing, and customer success. Addressed the product security and vulnerabilities. - Promoting a Product management culture Guided, mentored, and hand-held Product owners (POs) on Product management best practices, lifecycle, user-centered research, and the prioritization of outcomes over outputs. The diffusion of knowledge is done via design thinking workshops, presentations, and the compilation of resources to build a knowledge base. - Analytics based data-driven decision making Introduced internal product usage analytics. Set up monitors and dashboards for reporting traffic sources, front-end error monitoring, and page performance. Visualized user flows, user segments, and interactions. Popularized the user session recordings and interaction heat maps to lookup the critical path of each application; then rearranged the workflows for a shorter time to value. - Kicked-off the DesignOps team Initiated inclusive designing in coalition with the Product team away from silos. Prescribed modern tools for collaboration and unifying the design system. Created playbooks for UX research and discovery. Facilitated deriving design hypotheses and A/B testing. Tool stack: Datadog RUM | Microsoft Clarity | Figma | Gumi onboarding tool | Miro | Confluence

Took ownership and management of the Product, including but not limited to user experience enhancement, new feature development, team management, opportunity creation, and internal analytics. - Built a Product-LED Growth roadmap, strategized and ideated the product development, and innovated features and functionalities that increased customer success. - Established shared vision across product, data, engineering, business development, and customer success teams by building consensus on priorities and leading product ownership and execution. - Supported exploration and R&D activities by anticipating, identifying, and understanding current emerging trends. - Identified market opportunities with research and competitive analysis and integrated them into product requirements. - Developed and launched new features (Product Owner role) while enhancing the existing ones on a timely basis, and communicated product solutions and offerings effectively internally and externally. Collaborated with the design team to build intuitive user interfaces through wireframes and mock-ups. Tool Stack: Product Board | Jira | Delibr | Figma & Figjam | Miro | Notion | Amplitude | Intercom | Retool | GitHub | Makelog | Slack | Discord | Cummul | Jimminy | Gong | Chilipiper | Count.co | Hotjar

Technical advisory for The World Bank program “e-Commerce and women-Led SMEs in Lebanon” Trained and mentored more than 15 Women shop-owner entrepreneurs on Shopify, WordPress/WooCommerce, Prestashop, Webflow, Drupal, and other CMS. Troubleshoot their tech stack, improved their conversion rates, and optimized their growth spending. Lead the implementation of CRM (Hubspot) and experimented with Growth hacking techniques such as SEO and SEA.

Skills: Digital Technology