Mohamadou Nimaga

Chef de Projet / PMO Digital Senior

3 recommandations

Salaire / Taux journalier

3 personnes recommandent

Paris, France

Freelance

Peut venir sur site

Expertises

Gestion de projet - PMOStratégie de ContenuDesign webStratégie MarketingTest & QACROHubspotBasecampJiraMarketing OpsBusiness DevelopmentStratégie de marqueMeta AdsMailChimpPipedriveGoogle AnalyticsFigmaStratégie & ConsultingAsanaSEAÉvénementielWeb AnalyticsGoogle AdsSEMrushAdobe InDesignComptabilitéProject OwnerSEOSocial AdsIdentité VisuelleUX Product Design

Langues

Anglais (Maternelle)Français (Maternelle)Bambara (Maternelle)EspagnolJaponais

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À propos

Introduction

Directeur de projets digitaux et créatifs depuis 14 ans, je pilote des productions complexes de bout en bout : expériences immersives, plateformes IA, activations retail et contenus de marque, pour des clients comme Nike, LVMH, Guerlain, Arkema ou Ray-Ban. À l'aise à l'interface stratégie, technologie et créatif, je cadre, coordonne et livre. Disponible en mission freelance.

Liens

Expérience de travail

Account & Project Director

Bonjour Lab

oct. 2022 - mai 2025

2 ans 8 mois

Paris, France

Clients: Nike, Camper, Arkema, FDJ, Ledger, Printemps, Guerlain, Ray-Ban, 9dcc, Galeries Lafayette, Grey Goose, Bombay Sapphire, Hennessy, Puma, Adidas, Deloitte, Anjac Direction & production of all the studio’s custom projects, including: – 3D lottery draw animation for FDJ’s new European lottery Eurodreams – AI-generated VR olfactory experience for Guerlain – Real-time AI Photo Booth for Ray-Ban – Immersive room controlled via EGG headset for Anjac – Interactive physical and web experiences for Arkema’s new showroom – Event booths, interactive tables, and more Client & commercial lead for both agencies and direct brand partnerships, overseeing sales, procurement, and project profitability. Ongoing production process improvement: workflows, production tools, and operational methods.

Executive Project Director

BETC FULLSIX

sept. 2021 - oct. 2022

1 an 2 mois

93500 Pantin, France

Clients: Coty, Martell, Cheval Blanc (LVMH), Urban Act, Prada Beauty Strategy, concept, and digital project leadership, including: – New Coty.com corporate site – UX/UI design, content strategy & production, SEO strategy – Martell France & international websites and special projects (Pernod Ricard group) – UX/UI design, SEO & content strategy, CRO recommendations, implementation oversight (front/back) – Collaborative housing platform (Urban Act) – visual identity, UX/UI design, content creation – Chevalblanc.com brand site (Cheval Blanc – LVMH) – CRO strategy, annual maintenance & continuous improvement (TMA/TME) – Recruitment site for the Maison – UX/UI design, content creation, development & integration – IoT app service design (Prada Beauty – LVMH) – strategy, UX/UI design Client leadership & strategic account management: day-to-day relationship building, proactive support, pitch responses, business development, creative and technical trend monitoring. Operational team management: project managers, UX/UI designers, copywriters, analysts, SEO experts, developers.

Digital Producer & Marketing Operations Manager

netwise

avr. 2020 - mai 2021

1 an 2 mois

Tokyo, Japon

Clients: Kraken, Dickies, Weber Japan, Weber Park Odaiba, Tokyo International School, Sansui Niseko, Sabre, Globis University, Globis Insights, Globis Asia, Genesys, Arxan, Candela .Project direction & digital production, including: – Redesign of Tokyo International School’s website (TIS): UX/UI design, content production, content matrix, development & integration, SEO strategy – Creation of a booking & brand website for luxury resort Sansui Niseko: UX/UI design, content strategy, development & integration – Weber Japan: management of media campaigns & budgets (Google Ads, Meta Ads, Yahoo Ads), annual and promotional emailings, website maintenance & upgrades (TMA/TME for Weber + Weber Park), web content creation, and social media management – Dickies Japan (VFC Group): e-commerce site maintenance (Dickies.com/jp), social media management (Facebook, Instagram, Line) – Kraken: media planning and budget management (Google Ads, Meta Ads, Yahoo Ads) for Kraken’s re-entry into the Japanese market .Client lead & commercial strategy: – Portfolio management, strategic and proactive consulting – Proposal development, pitching and negotiation – Steering committee & project committee leadership (COPIL/COPROJ) – Profitability monitoring and RFP/RFI management (Red Bull, JustCo, La Perla, Adolfo Dominguez, Miyo.care, VFC, etc.) .Head of operational marketing: – Management of a 5-person team (SEO/SEM specialists, project managers, account director) – Oversight of all ongoing and upcoming marketing campaigns, content production, and commercial proposals

Sales Manager

Kwanko

mars 2019 - oct. 2019

8 mois

7620 Paris, Danemark

Head of Mobile Product: – Business development for Kwanko Mobile SMS solutions and performance marketing campaigns (CPC, CPM, CPA, downloads), including Facebook/Instagram Ads, email marketing, offer documentation & sales material creation, internal advocacy and training – Expansion of Kwanko’s mobile offering across France and international markets, driving cross-team collaboration and deployment of multi-channel, multi-country campaigns Business development: – Offer design, proposal writing, and pitch negotiation (RFPs/RFIs) – Client portfolio management and lead generation (building prospect databases, client loyalty strategies) Campaign delivery & performance follow-up: – Monitoring campaign KPIs and results, with strategic optimization recommendations – Coordination and oversight of project managers

Directeur de clientèle / Chef de projet

Bonjour Interactive Lab

nov. 2016 - mars 2019

2 ans 5 mois

Paris Area, France

As Account Manager, I support our clients (brands or agencies) through the development of their projects, from the conception to the installation in order to conceive interactive experiences that will make sense. @Bonjour Lab, we want to experiment new forms of creative expression on our interactive animations, AR experiences, interactive data visualisation or digital signage and in store installations. PROJECT MANAGEMENT > adidas - an interactive video call that transports users into the universe of the Grid, main pattern of the new sneakers line called DEERUPT (deployed in Paris, London, Manchester, Amsterdam), UGC > Klepierre - two digital signage solutions mixing informative contents and custom digital sculptures self-generated and data driven to enhance in-store communication (deployed in Marseille - Bourse and Belle-Epine) > Arkema - a showroom of 200m2 at Arkema’s HQ, fully conceived, created and produced (interior design and architecture, interactive installations...) to enhance the Innovative Chemistry of the group > Van Cleef & Arpels - three different experiences of interactive AR, ‘the Magic Mirror’ for each one of the boutiques of Dubai, New York, Paris, Shanghai and Tokyo > Pecha Kucha - speaker 'Generative as a proper mark of design' Also: Audi, Chivas Regal, ESA, Galeries Lafayette, La Prairie, Les Echos, Netflix, Remy Martin BUSINESS DEVELOPMENT & BILLING > Optimization on existing clients'​ strategy, directing concept and proposal for RFP/RFT > Strategic recommendations on&offline objectives of existing accounts, up & cross-sell > Budget management, accounting and billing monitoring

Directeur de clientèle

Agence Evolve

juil. 2016 - déc. 2016

6 mois

78000 Versailles, France

PROJECT MANAGEMENT > FDJ (Française des Jeux) - Digital launch of the new brand of the group: ‘FDJ Gaming Solutions’. Conception, creation, development of their official website, creation of digital and marketing brand content (writing, videos, brand identity), SEO > Bosch Car Services - Conception and creation of the annual marketing campaign of the group and brand contents, with a dedicated strategy and campaign for each local market (France, Belgium, Netherlands) > Plaine Commune - Conception and production of the annual communication supports (4x3, stickers and public display for the dump trunks, in-mail paper calendar, ...) to raise awareness and teach good practices to local residents of 9 cities of the Grand Paris on how to collect and recycle responsibly > Group Pierre & Vacances - Conception, creation, development of newsletters and print communication supports BUSINESS DEVELOPMENT & BILLING > Conduct proposal and strategic recommendations for RFP/RFT > Consulting, recommendations for on&offline improvements of existing accounts, cross & up-sell > Budget management, accounting and billing monitoring TEAM MANAGEMENT > Managing 3 projects managers (digital & print) > Monitoring designers, developers, medias dedicated teams on projects

HEREWECAN

sept. 2012 - juil. 2016

3 ans 11 mois

Paris, France

Chef de Projets Senior

sept. 2014 - juil. 2016

1 an 11 mois

Paris, France

PROJECT MANAGEMENT > French Federation of Gym - Products and brand identity, redesign of digital ecosystem (4 sites) prior to the RIO 2016 Olympics & Paralympics Games, marketing POS > Google - Launch and monitoring of "Google Pour les Pros" new event, training course for SMB and merchants willing to enhance their online visibility > Danone - Mobile positioning of the brand BLÉDINA via the creation of “My Blédina”, 1st mobile app of the group (+100K downloads and 4* after 6 months) > Sanofi - Mobile app “Mommy’s Book” in 10 languages, production of communication launching support > VetOne - Launching of the brand (chart, identity, logo), digital strategy, interior redesign of the veterinary clinics, SEO, SEM monitoring > Libération - Conception, creation and production of the subscription campaign, redesign of marketing supports (banners, emailings, print, POS) > BNP PARIBAS - Dedicated sites & mobile application for internal communication (Extranet, SNAPICS) > Group Adelaïde - Production of 3 e-com sites (VERLINGUE, COCOON, GÉNÉRATION) Also: Business & Decision, Group LDC, Group Fousse Constructions, French Judo Federation, Le Gaulois, Roche Bobois, KIA, Sodexo - Circles (France, Sweden, USA), KparK, HYUNDAI, Franck Provost TEAM MANAGEMENT Ongoing management of designers, developers, medias dedicated teams on projects, follow-up and monitoring all deliverables until clients'​ expectations and objectives are satisfied BUSINESS DEVELOPMENT & BILLING > Recommendation for improving on&offline strategy and KPIs of existing clients, cross & up-sell > Proposal, management and conception of strategic recommendations for RFP/RFT > Budget, accounting and billing monitoring TOOLS: TeamGantt, TeamWork, Slack, MS Project, Basecamp, Balsamiq Mockups, InVision, ProofHQ, Mantis, Analytics, etc.

Project Manager

sept. 2012 - oct. 2014

2 ans 2 mois

7620 Paris, Danemark

DIGITAL MARKETING > Project management - architecture, content, follow-up design and development of website and mobile app > Monitoring and improvements of the site - collect datas (user behaviour, CTR, bounce rate, visits, CVR and other main KPIs) to suggest and conduct mandatory optimisations > Performance and affiliate marketing operations (emailing, display ads, blogs, SMS) > SEM - Google Search, Display, Retargeting set-up, monitoring and reporting > SEO - keywords, meta tags, follow-up positioning on strategic keywords, content creation, backlinks strategy, on-site technical optimisations, monthly operations and reporting > eReputation - content creation to improve online reputation, backlinks, management of queries from unsatisfied customers) EVENT > Organisation of the Google AdWords Academies (national training courses for communications agencies, webmasters or web managers) - negotiation with partners and facilities, logistic and catering management, emailing campaign, reception of attendants and Googlers, creation and recommandations of POS > Full monitoring of the dedicated event website www.google-academie.fr (update content, events, attendants, post-event upload of photos, contents, recap, programs) and management of all requests sent to the dedicated support email ([email protected]) Accounts: KIA, Google, Le Gaulois, Airweb, Taureau Ailé, French Federation of Judo

Steward for the Olympics and Paralympics Games London 2012

CSP Ltd.

juil. 2012 - oct. 2012

4 mois

Londres, Royaume-Uni

> Crowd management with the aim of facilitate the smooth progress of this event, especially by making sure that the traffic is flowing efficiently enough to guarantee athletes, cars and pedestrians safety. > Control of official Olympics accreditations and management of visitors queries.


Formation

MBS School of Business

Business School Master degree

2010 - 2014

4 ans 1 mois

University of Hull

Bachelor of Business

2011 - 2012

1 an 1 mois

IAE Montpellier

Bachelor of Business Administration - BBA

2011 - 2012

1 an 1 mois

Université Évry Paris-Saclay

Bachelor of Technology (BTech) Higher National Diploma (DUT)

2008 - 2010

2 ans 1 mois

Portfolio

Film Guerlain Bee Bottle 170th anniversary

Expériences digitales Showroom Arkema

Refonte plateforme digitale FFGym

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