
Mohamed AMIN
Software Engineer | Machine Learning Engineer | Search & Recommendation Systems | NLP | MLOps | Python | Martech & Ecommerce Expert Ex-ASUS
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Berlin, Allemagne
Freelance
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À propos
Introduction
I am a Master of Engineering in Computer Science graduate from GISMA University of Applied Sciences, Berlin, with 4+ years of experience building intelligent, data-driven applications at the intersection of AI, software engineering, and MarTech innovation. During my master’s program, I specialized in AI-driven personalization, predictive analytics, and customer behavior modeling, developing scalable web applications and data dashboards using Agile methodologies. Previously, I led E-Commerce and MarTech engineering initiatives at ASUS, where I optimized multilingual websites, implemented conversion-focused designs, and built automated marketing workflows that achieved exceptional engagement and ROI. ✔ Machine Learning & AI Integration – personalization, predictive modeling, NLP ✔ Full-Stack Development & DevOps – CI/CD, cloud infrastructure, Python (Flask) ✔ MarTech & Automation – SEO, CRO, analytics, campaign optimization Passionate about bridging engineering, AI, and data-driven marketing, I aim to design scalable, automated systems that deliver personalized experiences and drive measurable business impact.
Expérience de travail
Software Engineer
Technische Universität BerlinFreelance
nov. 2023 - Présent
3 ans
Berlin, Allemagne
• Designed, developed, and launched the official conference website, enhancing project visibility. • Provided ongoing technical support, ensuring timely updates and reliable functionality for users. • Collaborated with international partners to address urban governance issues, facilitating effective communication.
MEng Computer Science
Gisma University of Applied Sciences
sept. 2023 - juil. 2025
1 an 11 mois
14 Potsdam, Allemagne
• Conducted applied research in AI-driven personalization and customer behavior in e-commerce • Delivered full-stack prototypes using Python, Flask, and clustering models (K-Means, ALS) • Built machine learning pipelines for predictive analytics and user segmentation • Developed scalable web applications and dashboards as part of project-based coursework • Participated in hackathons and coding challenges to address real-world problems • Collaborated on group projects involving cloud computing, NLP, and Agile development • Gained hands-on experience with DevOps practices and CI/CD infrastructure.
E-Commerce & MarTech Software Engineer
ASUS EG
nov. 2020 - août 2023
2 ans 10 mois
Le Caire, Gouvernorat du Caire, Égypte
Managed both English & Arabic ASUS / ROG Egypt websites and led end-to-end technical development and automation. • Engineered and maintained dual-language e-commerce platforms (English & Arabic) using HTML, CSS, JavaScript, PHP, MySQL, and Magento. • Developed and optimized conversion-focused landing pages for product launches, increasing click-through rates by 45% and boosting lead generation. • Built automated email marketing workflows and analytics integrations using Flask microservices, Google Analytics, FlixMedia, and SEMrush, achieving the highest CTR in the EMEA region. • Implemented comprehensive SEO strategies (H-Tags, structured data) in collaboration with the digital marketing team, resulting in a 35% growth in organic traffic and higher user engagement. • Integrated AI-powered analytics dashboards with Google Analytics APIs to visualize user behavior, sales metrics, and campaign performance. • Automated content updates and e-shop synchronization via RESTful APIs, reducing manual data entry by 40% and improving operational efficiency. • Cooperated cross-functionally with sales and marketing teams to align technical development with business goals and product launches. • Designed banners, EDMs, and campaign assets using Adobe Photoshop and Illustrator, ensuring brand consistency and high conversion design.
Web Developer
Perfect Touch Events (PTE)
nov. 2019 - oct. 2020
1 an
Le Caire, Gouvernorat du Caire, Égypte
• Developed and deployed event management web applications using PHP and MySQL. • Integrated RESTful APIs for seamless client data synchronization. • Enhanced page performance and responsiveness, achieving a 40% reduction in load time. • Contributed to the growth of Perfect Touch Events, a dynamic startup in the event management industry.
Web Developer
Gorgov Digital advertising agency
nov. 2018 - oct. 2019
1 an
Nouveau Caire, Gouvernorat du Caire, Égypte
• Developed interactive campaign microsites and backend modules for real-time analytics and user tracking. • Collaborated with designers and marketers in Agile sprints to create cross-platform digital experiences. • Contributed to the growth of Gorgov Digital, a startup focused on innovative advertising solutions.
GIS Specialist
Central Agency for Public Mobilization And Statistics
janv. 2018 - mai 2018
5 mois
Le Caire, Gouvernorat du Caire, Égypte
- Geographic information system (GIS) - Taking pictures from the satellite and redraw it using ARC GIS software with added information points
Geographic Information System Specialist
Hassan Allam Technologies (HAT)
janv. 2017 - déc. 2017
1 an
New Aswan City, Al Kobaneyah, New Aswan, Aswan Governorate, Égypte
Geographic information system (GIS) - Taking pictures from the satellite and redraw it using ARC GIS software with added information points
Asher marketing
Sensodyne Greece
janv. 2016 - déc. 2016
1 an
Le Caire, Gouvernorat du Caire, Égypte
Road show campaigns for Sensodyne In all Egyptian governorates located in the Nile River bank from Luxor and Aswan in the south to the Northern coast then Gona (In more than twenty-four cities in around thirteen governorates ). we introduced the product by presented presentations and flyers. We promoted free samples and giveaways. In summer we gave the audience ice-cream and tooth paste and at winter we gave them hot drinks and tooth paste, the main concept was that the product provides protection against pain caused by sensitive teeth. we also collected audience data such as their emails, mobile numbers and address to determine the highest engaged cities.
Formation
Gisma University of Applied Sciences
Master of Engineering - MEng, Computer Science
2023 - 2025
1 an 11 mois
Activités et associations : Member of the AI & Data Science Club Participant in GISMA Hackathon 2024 (AI Personalization Challenge) Organizer of weekly MarTech + AI Study Circle Contributed to Open Source ML tools on GitHub Collaborated with peers on cloud-based predictive analytics projects
Focused on Artificial Intelligence, Machine Learning, Cloud Computing, and Full-Stack Development. Completed a Master Thesis titled "AI-Driven Personalization & Customer Behavior in E-commerce", where I developed a full-stack E-commerce Targeting System App for real-time product recommendations and user segmentation. Built ML models using collaborative filtering (ALS, Nearest Neighbors) and K-Means clustering. Delivered a web app using Python, Flask, and Scikit-learn to visualize and deploy personalization strategies. Applied ethical design practices including GDPR compliance and algorithmic fairness. 🔗 GitHub: github.com/MHKamel/ecommerce-targeting-system
Udacity
Diploma of Education, Advanced Digital Marketing
2022 - 2022
7 mois
Udacity Digital Marketing Nanodegree Program: • SEO • SEM • Google Ads • Google Analytics • Email marketing • Social Media Marketing • Social Media Advertising • Planning and strategy
Ain Shams University
Bachelor's degree, Geographic information system
2013 - 2017
3 ans 11 mois
Résultat : Good
Activités et associations : H4H Student Activity: • Helping students to study and understand their educational materials. • Helping newcomers apply and giving them more information about the University faculties.
Geography is focused on the connections between environment, nature and society. We study contemporary topics such as green transformation, climate change, natural hazards, global inequalities, climate and energy transformation, food security and natural resource management
Licences et certifications
DevOps Foundations
Délivré le : avr. 2025
Digital Skills: Embracing Digital Technology
Délivré le : mars 2025