Mohamed Cherif

Owner of tracking strategy & implementation (client- & server-side) across 100% of customer journeys, ensured data reliability & compliance; delivered analytics and CRO recommendations tied to business KPIs. - Tracking governance & implementation (client- & server-side), and privacy optimizations to secure data collection. - Analytics & CRO recommendations: user-journey analyses, test prioritization and actionable recommendations aligned with business KPIs. - Data products & reporting: delivery of automated dashboards for business teams to support operational decision-making. - Segmentation: built data-driven customer typologies (segments / personas) and performed LTV analyses to improve lead quality. - Decision support: optimized acquisition, upsell and customer/prospect retention by administering a dedicated attribution tool.

Missions : - Guide data-driven decision making by translating complex data into actionable insights. - Manage Piano Analytics solution implementations, ensuring seamless rollouts. - Collaborate with a wide range of stakeholders, including web analysts, technical teams, vendors, marketing teams, and content creators, to understand their goals and tailor solutions. - Conduct in-depth data analysis to identify trends, patterns, and opportunities for improvement. - Develop customized reports and dashboards (using Looker Studio, Excel, PA, and other data visualization tools) that communicate complex data clearly. - Provide on-site data analysis consulting to clients (such as France TV and Amundi). - Support clients and partners in maximizing the value of the solutions. - Define and deliver personalized training and certification modules.

- Training (4 Amazon certifications) in the ads optimization team of the Advertiser Success Department. - Data analysis to strengthen advertising effectiveness and achieve KPIs. - Provide insights to recommend the right products and offer system improvements. - Performance optimization with the treatment of keywords, budgets, auctions. - Creation of campaigns to develop the business of advertisers and identify opportunities.

Missions: - Extracting insights from large data sources to guide the creative advertising teams of major groups, such as Renault, Danone, and Kellogg's. - Optimize customer segmentation through consumption data - Detect insights using social listening - Facilitate business decision-making as a consultant - Perform Web analysis and optimizations for web search engines (SEO).

Missions : - Managed a portfolio of partners to propose and implement satisfaction surveys, integrated into their websites, targeting their online users. - Oversaw the deployment of pop-in windows for data collection. - Drafted qualitative questionnaires tailored to the specific needs of partners. - Analyzed and interpreted collected data to provide actionable insights.