Mohamed F. Hassan

Led the reporting and business analytics activities for 3 divisions in Europe, providing clear insights to support decision-making processes that drove commercial excellence. ➡ Provided clear & actionable insights to different teams and top management to support decision-making processes. ➡ Managed forecasting activities and developed numerous operational performance dashboards. ➡ Led market data & intelligence service providers and managed market research projects. ➡ Oversaw process optimisation projects from inception to implementation.

In my role, I was responsible for the data reporting, and evaluation of the different categories, channels, and regions performance. Some of the key contributions: ➡ Developed KPIs and necessary tools for tracking the performance of a wide range of product lines ➡ Analysed and monitored pricing and profitability across the segments using reliable metrics and dashboards ➡ Designed models/processes to evaluate and improve strategic decision making ➡ Developing and translated recommendations into short/long term action plans

In my role I was responsible for exploring new market opportunities and building successful portfolio strategies for the assigned product categories. Some of the key Contributions: ➡ Led the Product development processes, and successfully introduced multiple products in the Scandinavian markets. ➡ Developed and proposed pricing and profitability strategies, in line with corporate pricing policies and market conditions. ➡ Supervised and ensured the set up and maintenance of product master data in the company’s ERP and other IT systems (materials, prices and discounts, etc.) ➡ Supported sales teams with the necessary product knowledge and technical expertise, and drove the development product marketing materials (price lists, POS, user manuals, installation guidelines, etc.). ➡ Ensured all products comply with domestic and international regulations. Supervise and coordinate the certification processes with local authorities.

In my role as a Trade Marketing Assistant, I supported market development in Benelux, Central, and Northern Europe for the BBQ product category. I helped establishing channel strategies, presented marketing plans to customers, and analyzed market competition.

As a Project Coordinator at Fritz Schur Consumer Products in Copenhagen, I led the successful launch of a new product category in the Nordic region. From conducting market research to formulating strategies and targeting new markets, I played a key role in driving the project to success. ➡ Conducted in-depth market research to identify opportunities and formulate effective strategies. ➡ Collaborated with cross-functional teams to ensure seamless execution and achieve targeted market expansion goals.