Mohamed HAMIDI

Lead Gen & Revenue: • Prioritised and launched solutions to grow lead volume and optimise lead processing. • Maximised revenue generated through property valuation activity and qualified lead distribution to partner agencies (transactional model). • KPIs: Mandates generated, lead volume and processing rate, valuation funnel conversion rate. Visibility & B2B Support: • A/B tested visibility improvements for small agencies on the platform, improved tooling (invoices, messaging). Conversion & Monetisation: • End-to-end redesign of the listing creation funnel for private sellers, focused on: offer selection, subscription and invoice management, subscription logic adapted for the French and German markets. • KPIs: Funnel conversion rate, offer subscription rate, cancellation rate, revenue generated. Trust & Safety: • Key contributor to a platform trust programme: scoped and prioritised high-impact opportunities (user verification, phone number verification), managed progressive rollout, tracked via KRs focused on conversion and measurable fraud reduction. • KPIs: Fraud rate, funnel conversion rate. Retention: • Defined and implemented an ownership concept improving retention and engagement among property owners. • Redesigned the connected owner portal, with focus on white-labelling and UX optimisation. Geo / Platform: • Product leadership on the evolution of the geographic reference system to increase platform liquidity: improved autocomplete and search, precise listing positioning on the map, better neighbourhood assignment. • KPIs: Geographic reference system accuracy.

Managed the digital rollout of commercial operations in France and internationally across 10 sites (desktop, mobile, tablet) and iOS & Android apps. Contributed to the Android app launch. Ran purchase funnel and on-site navigation optimisations via web analytics and A/B testing. Implemented personalisation tests and product recommendation features. Produced performance reporting and analysis (revenue, ROI, CPA, average basket). Participated in creative and technical agency briefs. Conducted functional QA on sites and apps. Supported and contributed to Adwords, retargeting and RTB campaign setup.

Launched, updated and monitored email campaigns for advertisers. Produced weekly KPI reporting and performance analysis. Contributed to strategic recommendations. Provided technical support for implementations on GTM, Eulerian and TagCommander. Conducted technical QA and managed tagging plans.

Managed and monitored sales for major brands. Handled integration and updates of sale operation data (stock, pricing, references and visuals). Analysed and processed Excel files, flagged anomalies to suppliers. Updated and integrated product specification sheets.