Kouthair Kebaili

Leading product strategy and design for Letscribe, a SaaS platform transforming landlord property management. PRODUCT STRATEGY & DISCOVERY – Conducted market research and competitive analysis (15+ competitor analysis) – Developed user personas and positioning strategy for landlord segment – Defined go-to-market strategy targeting UK property management market (1.5K+ landlords) DESIGN SYSTEM & UI ARCHITECTURE – Architected comprehensive design system in Figma (based on UntitledUI foundations) – Created reusable component library and design documentation – Established design patterns for enterprise property management workflows PRODUCT DESIGN & EXECUTION – Designed end-to-end platform: landlord onboarding, portfolio management, tenancy operations, maintenance scheduling, rent collection, billing, notifications – Prototyped platform flows and interactions (static mockups for dev team reference) – Managed design-to-development handoff with detailed component specifications – Conducted quantitative user research (forum analysis, review website insights, community feedback) BUSINESS CONTEXT & IMPACT – V1 Launch: June 2026 targeting 400+ landlords with 20+ agent team – Market opportunity: Highly fragmented property management tools; clear gap in UX – Business model: SaaS subscription (landlord + property-based pricing) – Target: Replace spreadsheet-based property management with intuitive, integrated platform SECONDARY PROJECT: Acepoint (Tennis/Padel Court Management) – UI/UX optimization for admin and member-facing interfaces – Streamlined tournament management and membership workflows ROLE: Full product design ownership + strategy collaboration with founder

Founded and scaled ENEXSE Tunisia subsidiary from concept to 12-person operation, establishing foundational product & technology infrastructure. Key achievements: ✓ Scaled team from 0 to 12 engineers (8 mechanical, 2 HR, 2 IT) ✓ Launched 2 products: ERP system (internal recruitment digitalization) + TalentsPulse (talent marketplace) ✓ Led brand strategy & digital transformation - new identity, guidelines, accessibility standards ✓ Owned product requirements, design, and stakeholder management across both products ✓ Implemented Agile/Scrum methodologies for cross-functional teams Business impact: – ERP reduced hiring workflow time from half-day to 30 minutes (pilot phase) – Team scaled 12x in 18 months with consistent product quality – Successfully established design culture and product discipline Transitioned focus back to freelance consulting. Tools: Figma, Agile, Product strategy, Brand strategy, Team leadership

Sole product designer for 2 concurrent B2B fintech/SaaS projects, acting as bridge between product vision and user needs. SUKUUK platform (participatory finance platform): • Led user research and stakeholder workshops to define product strategy • Designed & implemented scalable design system (Figma + Sketch) • Delivered 50+ high-fidelity prototypes with component library (20+ custom icons) • Conducted usability testing with 10+ users, iterated on designs • Managed design-to-development handoff with detailed specifications INAIA Help Desk (B2B support management platform): • Redesigned UI/UX to improve support team efficiency • Created consistent iconography and interface patterns • Reduced support requests through improved task flows Solo ownership of design decisions while collaborating with PM on strategy and engineers on technical feasibility. Tools: Product design, Design systems, UX strategy, User research, Design-to-dev, Figma, Sketch

Implemented user-centered quality assurance methodology for MediaHub (broadcast media management platform serving 100+ clients worldwide). Strategic approach: ✓ Designed QA workflows that validated user journeys, not just technical specs ✓ Conducted usability-focused manual testing with 200+ test scenarios ✓ Identified and documented UX pain points (friction, accessibility, inconsistencies) ✓ Provided actionable recommendations to dev team and stakeholders Business impact: – Reduced critical usability issues from 40-80 per build to <10 before release (87% improvement) – Accelerated client support resolution by identifying systemic friction points – Improved product UX through QA-informed design recommendations This role deepened my understanding of user-centered quality philosophy—treating QA as a UX function, not just testing. Tools: JIRA, Confluence, manual testing, accessibility auditing

Pioneered UX-first fraud detection platform for FinTech (addressing payment trust in emerging markets). Product & strategy: • Architected user-centric fraud detection flows balancing security with seamless UX • Conducted user research to understand payment trust psychology and risk perception • Navigated complex Tunisian financial regulations to ensure product-market fit • Pitched to multiple investors - secured top spot in WIKI Startup Nest (FinTech cohort) Outcome: Discontinued due to regulatory barriers, but gained deep expertise in: – Financial services product design – Security-UX trade-offs – Startup fundraising & pitch strategy – Regulatory compliance in FinTech The regulatory challenges taught me critical lessons about product scope, timing, and market readiness—essential PM skills. Tools: Figma, Product strategy, User research

Freelance design consultant for 5+ SaaS/web products (Aryatowers, Aryaval, Aryabooking, Polarya, Salarya). Delivered end-to-end design: • User flow design and wireframing • High-fidelity UI design in Figma and Adobe XD • Cross-functional collaboration with dev teams Gained experience in rapid prototyping and iterating across multiple concurrent projects. Tools: Figma, Adobe XD, Trello, Slack

Led design & product strategy for agency serving 20+ clients across adtech, fintech, e-commerce. Built team from zero. Leadership & strategy: ✓ Built and mentored design team establishing design standards and processes ✓ Spearheaded rebranding for Wizzlabs + Wemonetize (adtech network) - unified visual identity, improved brand recognition 35% ✓ Defined design systems and component libraries across client projects Notable product launches: – E7mi - COVID-19 contact tracing platform (Tunisian Ministry of Health partnership) – Wemonetize dashboards - data visualization for ad network monitoring and optimization – Wow Effects iOS app - intuitive mobile design for creative effects – Club Africain website + CACoin donation platform - high-traffic public platforms Cross-functional collaboration with engineers, stakeholders, and clients. Skills: Design leadership, Product strategy, Visual design, Component systems, Team mentoring

Freelance designer for Creaworld creative studio, serving NGOs and social impact organizations. Key projects: • Branding & digital assets for NGOs focused on civil society • Digital campaign design for MENA Youth Month Against Corruption (reached 5M+ beneficiaries) • Visual design for public awareness campaigns addressing anti-corruption and civic engagement This early-career work established my foundation in visual design and taught me the power of design to communicate complex messages simply. Tools: Adobe Suite (Photoshop, Illustrator, Premiere)