Mohamed LAHLALI
Senior Digital Marketing Consultant | Tracking
Salary / Daily rate
Paris, France
Mobility: Lyon
Freelance, open to permanent contract
Remote only
Skills
Languages
About me
Intro
With over 10 years of experience in digital marketing and Measurement, I specialize in driving data-driven growth and client acquisition for global brands. I've had the opportunity to support major brands like Procter & Gamble, Fnac Darty, Sephora, Samsung, and Dyson, helping them capture, analyze, and activate data through tools such as Google Tag Manager (GTM), Google Analytics 4 (GA4), server-side tagging, and platforms like AppsFlyer, BigQuery, and AT Internet.
Work experience
Senior Technical Support Consultant
Awin Global
Jan 2018 - Present
8 years 10 months
Région de Paris, France
- Tagging plan, check, and correction for affiliate marketing programs - Tracking mplementation and support for third-party solutions such as GA4 , Google Tag Manager, Tag Commander, Eulerian, Appsflyer, App tracking, server side tracking - Dealing with consent and GDPR issues - Training on technical aspects of affiliate marketing JavaScript for tracking purpose: dataLayer, CSS selector, scraping. Regex : for data collection and matching SQL : Query for data extraction on transactions and clicks table Advetisers : Fnac Darty, Europcar, SFR, Aliexpress, Samsung, Sephora
Consultant digital analytics
AT Internet
Feb 2017 - Jan 2018
1 year
Région de Paris, France
-Business needs assessment, tagging plan, and correction -Dashboard creation for Société Générale -User training on digital analytics
Digital analytics consultant
VISEO
Sep 2016 - Jan 2017
5 months
Région de Boulogne-Billancourt, France
-Responding to request for proposals for clients such as Météo France, Ouigo, Comeca -Tagging plan creation and data analysis for client sites and mobile applications -Implementation and configuration of tracking solutions - Data anlysis and recommendations - Advice implementation; configuring and tracking sites, mobile applications
Digital campaign manager
Starcom
Oct 2015 - Jul 2016
10 months
92300 Levallois-Perret, France
-Technical aspects and trafficking of digital campaigns including display, video, and social -Campaign setup on ad servers such as DCM, Sizmek, Weborama -Campaign monitoring and analysis of results for clients such as Groupe La Poste, Warner Bros, Mars, Coca Cola, Samsung, Procter & Gamble
Digital fundraising officer
Plan International
Jan 2015 - Aug 2015
8 months
Région de Paris, France · On-site
-Web advertising including emailing, display, and SEA -Online project management and website optimization -Web analytics using Google Analytics and AdWords
Traffic Manager
Prisma Media Digital, PcommePerformance
Mar 2014 - Nov 2014
9 months
92230 Gennevilliers, France
-Setting up and optimization of email campaigns based on emailing standards and quality -Managing relationships with affiliate platforms, agencies, and brokers -Monitoring statistics and profitability of broadcast campaigns
Online marketing assistant
dojit
Jan 2013 - May 2013
5 months
Birmingham, UK
- Ensure consistency of messages across all Online Marketing channels. - Day to day analysis of SEO related statistics and tracking tagging. - Day to day liaison with external agencies and other third parties to ensure smooth running of all online campaigns. . - To highlight areas for improvement in ROI, traffic generation and conversion across all online campaigns and ensure delivery of such improvements. with the business to understand key commercial priorities both tactically and strategically. - Identify new online marketing opportunities and stay up to date with the latest online marketing developments. Have a look here of Dojit website : http://www.dojit.com/
Project manager assistant
Toluna
Sep 2011 - Sep 2012
1 year 1 month
Région de Paris, France
- Online Sampling ,Online surveys monitoring - Online questionnaire content management - Partner relationships
E-learning training conceptor
Orca Formation
Aug 2007 - Dec 2007
5 months
Région de Paris, France
- Storyboards (integration of training content) - Competitive intelligence - Project Management, relation with developpers
Education
IAE FRANCE - Écoles Universitaires de Management
Master 2, Marketing
2011 - 2012
2 years
Grade: Honors
Activities and societies: Association culturel Florentinoise. TRIAGE FM http://www.triagefm.fr Association de l'iae de Dijon
Triage Fm 94.5 dans l'yonne. Association culturel Florentinoise. Association vamos au sport florentinois. Association de l'IAE de Dijon.
Université Paris-Est Créteil (UPEC)
DUT, GEA
2008 - 2010
3 years
Activities and societies: Organisation d'une journée pour le Sidaction
Licenses & certifications
Appsflyer certification
Issued: May 2025
AT internet Certification Users & Administrateur
Issued: May 2025
CQP Stratégie et communication online
Issued: May 2025
Power BI
Issued: Feb 2023
Tagcommander
Issued: Dec 2018
Google Analytics
Issued: Nov 2016