Mohamed Ouhaddou

Atlassic is an online store whose mission is to make traditional Moroccan products accessible throughout Europe. As co-founder and E-Commerce Project Manager, I am in charge of: • • Product Launches and Marketing: Discovery (competitive intelligence and market research), writing product sheets (selling points and value propositions), graphic design and video production to optimize conversion; • SEO and visibility optimization: content and keyword optimization to improve organic search ranking and online visibility, +166% traffic; • Advertising campaign management: creation, management and analysis of performance- and ROI-driven digital advertising campaigns (Etsy, TikTok and Instagram), +87% in revenue • Market research and competitive analysis

Context: a year-long apprenticeship at a multinational cybersecurity group during my master’s degree in corporate communication. - Coordination of cross-functional projects with other departments (IT, HR, management): gathering information, tracking actions, reporting and meeting deadlines; - Management of key performance indicators (KPIs) and data analysis to formulate operational recommendations (digital communication, social media, newsletter and website); - Daily use of IT and collaborative tools (intranet, WordPress, content management tools, Microsoft Office suite, project management tools…); - Contribution to structuring internal processes (internal communication, documentation, materials) - Organized events : campus visits from potential B2B clients, team building activities, support for the sales team when participating in cybersecurity events (forums, conferences...) - Designed and managed communication materials and promotional items for B2B cybersecurity events (posters, roll-ups, Goodies...) - Managed the website (maintenance, content updates, SEO): contributed to writing blog articles to drive qualified B2B traffic

- Recueil et analyse des besoins métiers auprès des clients, traduction des objectifs business en livrables fonctionnels (scripts, messages, lignes éditoriales). - Rédaction de spécifications fonctionnelles et documents de cadrage (briefs, guidelines, frameworks éditoriaux) pour encadrer la production de contenus multicanaux. - Pilotage de projets en mode client : coordination des échanges, gestion des itérations, validation des livrables et respect des délais et du périmètre. - Conseil et accompagnement sur les usages digitaux et la communication, avec des recommandations alignées sur les enjeux métier et la performance.

Context: end-of-studies internship at a company specializing in real estate renovation, with strong autonomy in managing digital communication projects - Coordination of digital communication projects: planning and monitoring the editorial calendar, content creation (graphic design, video) and task prioritization; - Community management: collecting and handling requests, resolving issues and improving engagement; - Website management: maintenance and updating of page content, writing blog articles, SEO optimization (WordPress)

Context: Pure is a clothing brand whose aim is to conquer the fast-fashion market in Morocco as well as establishing a strong e-commerce presence online. • Creation and management of the E-Commerce website: establishing the functional roadmap (prioritizing features based on business impact), writing User Stories (acceptance criteria, tests), overseeing development and content integration (new collections, promotions...); • Setting up and managing advertising campaigns on Meta platforms: campaign optimization (segmentation, A/B testing and scaling), performance tracking and KPI analysis (CPA, CPC, CTR, ROAS…), +35% in sales ; • Social media management: graphic & video creation, SEO optimization (+1,200 organic followers for the launch campaign) ; • Market research and competitive intelligence (pricing strategies, digital marketing techniques… etc)

Contexte : stage de perfectionnement post-diplôme au sein d’un cabinet d’expertise comptable - Effectuer des missions d’audit de comptes : états de rapprochement, analyse et correction des écarts, inventaires de stock (utilisation de SAP chez certains clients); - Réaliser les enregistrements comptables : produits et charges, provisions, acquisitions des actifs, apprentissage du logiciel Synergie... ; - Déclarations fiscales : calculs, enregistrements comptables, analyse des écarts, effectuation des paiements... ; - Support et documentation : recueil des besoins client, filtrages et classement des factures, contribution aux ESG...

Stage de fin d'études, sous le thème "L'approche comptable d'évaluation d'entreprise: Une balance entre l'objectivité et la fiabilité". Tâches effectuées : - Filtrage et classement des documents comptables. - Enregistrements comptable. - Calculs et déclarations fiscales. - ...etc.

Stage d'approfondissement, sous le thème "La gestion des approvisionnements et des stocks : Un outil émergent de performance financière".

Stage d'observation.