Mohamed Hapté S.

P&L responsibility across three countries for the French ride-hailing marketplace. Drive regional growth strategy, brand awareness, and operational efficiency while leading Country GMs and management teams. Restructured teams and delivered strong performance across revenue, GMV, and profitability KPIs.

Led the transformation of Jumia into Senegal’s largest e-commerce platform, integrating marketplace, logistics, and payments into a scalable growth engine. Full multi-million USD P&L responsibility from topline to EBITDA. Growth & Financial Leadership: Scaled GMV 6x in 4 years (13% YoY), while cutting EBITDA loss ratio by 50% through disciplined capital allocation and operational restructuring. Strategy & Partnerships: Built strategic alliances with L’Oréal, Samsung, Carrefour, Decathlon, Auchan, and 2,000+ marketplace partners; launched Q-commerce and the first dark store, redefining grocery retail in Senegal. Organizational & Operational Excellence: Hired and mentored a 200-person team, including C-suite; expanded logistics from 2 to 15 3PL partners with 200+ vehicles, 3 distribution centers, and 100+ pickup stations nationwide. Brand & Marketing: Directed integrated digital and offline marketing, balancing ROI-driven performance with market leadership branding.

Scaled Nespresso Canada’s e-commerce and digital division to CAN$70M in annual online sales with 15% YoY growth. Owned a $4M digital budget across paid media, CRM, social, and UX. Built and led a high-performing digital team, driving performance and innovation across channels including Amazon and owned platforms.