Mohamed Zaraa

As a web marketing consultant passionate about the effectiveness of online advertising, I had the great pleasure of collaborating with Éditions ENI to design and create this comprehensive video training on Google Ads. Drawing on my experience working with various companies and projects, I wanted to create accessible and directly applicable educational content for those looking to get started or strengthen their foundations on this essential platform. This training was designed to guide learners step by step through the key stages of creating effective advertising campaigns. We cover in particular: Understanding the fundamentals of Google Ads and its ecosystem. Defining clear objectives and selecting the appropriate campaign types. Researching and selecting relevant keywords to reach the right audience. Creating engaging and click-through rate optimized text and display ads. Implementing effective bidding strategies to maximize return on investment. Managing and monitoring campaign performance using analytics tools. Practical tips and tricks to avoid common mistakes and optimize results. This training is aimed at both complete beginners who are new to online advertising and marketing professionals looking to deepen their skills in Google Ads. My goal is to make this powerful tool accessible to everyone by providing clear explanations, concrete examples, and a methodical approach. I am very proud of this collaboration with Éditions ENI, a recognized leader in the field of IT and digital training. I sincerely hope that this resource will help many people grow their business and achieve their goals through the power of Google Ads. Please feel free to contact me if you have any questions about the training or Google Ads in general!

Chargé de cours de Community Management

As a freelance consultant, I have followed various types of clients on their issues related to the world of the Internet. I have created and managed websites. I implemented all the actions needed for the referencing of the sites (natural and paid). I gave training on IT in general and website management.

I teach Web Writing Natural Referencing and E-advertising for the Bachelor and Master levels.

Initiative Nice Côte d'Azur helps you with finding financing to create, take over or develop a business thanks to a 0% loan of honor, free personalized support and networking with economic players in the area. Created in 1997, Initiative Nice Côte d'Azur is part of the Initiative France network. Initiative France is the leading organization network for financing and supporting the creation and takeover of businesses. Made up of 210 local associations, the Initiative France network is present in all territories and acts as closely as possible to entrepreneurs. The Initiative France network is committed to diversity in entrepreneurship, and carries out dedicated actions to encourage women, people far from employment (long-term unemployed, urban policy districts, etc.), young people and seniors to embark on the entrepreneurial adventure.

Skills: Campagnes marketing · Google Analytics · Google Ads · Optimisation des moteurs de recherche (SEO) · Google DataStudio · Optimisation des moteurs de recherche pour le commerce électronique · E-commerce · Présentations commerciales · Marketing de contenu

» Support Orange business customers in the development and implementation of their digital marketing strategy » Make customers aware of the importance of web-marketing » Ensure an advisory role and operational support » Assist professionals in writing and optimizing their web content for good SEO » Set up and manage Google Ads campaigns