Mohammad Abu Musa

Marketing Automation Consultant

Salary / Daily rate

Freelance, open to permanent contract

Skills

PHPBackend DevelopmentCRMWeb AnalyticsSEOLead Generation

Languages

ArabicEnglish

About me

Links

Work experience

Co-Founder / CEO

Steer Campaign

Jun 2022 - Present

4 years 5 months

United States

In Steer Campaign, we help companies & startups use marketing automation to convert more customers through analyzing users' behaviors on websites & apps, then automating marketing messages at the right time on the right channel (email, SMS, push, bots, etc). We give companies power to free using open-source tools and without any kind of vendor lock-ins

Marketing Automation Consultant

Self-employed

Dec 2019 - Jun 2022

2 years 7 months

I provide consulting services for companies & agencies who wish to build marketing funnels, build sales pipelines, or build marketing automation. My portfolio of clients include corporate, agencies, and venture-backed startups

Founder

Users Proof

Nov 2016 - Nov 2019

3 years 1 month

Amman, Jordan

I started Users Proof because I was frustrated from the way my customers on other projects act online, I had so many analytic tools, heat maps, and others. Yet I could not figure out "WHY" they are behaving this way. Users Proof provide your company with recorded videos of actual users using your website or mobile and give voice comments on them. We help you get more sales through better user experience. https://usersproof.com/

Heroleads

Nov 2013 - Sep 2016

2 years 11 months

Dubai(Remote)

Consultant

May 2016 - Sep 2016

5 months

Dubai(Remote)

Helped the company grow as products manager, I am now a consultant for existing products in digital marketing.

Products Manager

Nov 2013 - May 2016

2 years 7 months

Dubai - United Arab Emirates

Heroleads is a digital marketing company. where we conduct SEO, SEM, Analytics, Lead Generation, Email Marketing & Automation, Social Media Marketing, Mobile Marketing, Affiliate Marketing, and E-Commerce on behalf of our clients. • Programmed automation internal processes, CRM, and reporting. • Stabilized internal operations in less than nine months. • Managed products and steered strategy for company's development • Made sure that analytics of marketing campaigns are captured correctly in the reports through automated algorithms

2014 Fellow

Stanford University

Apr 2014 - Apr 2016

2 years 1 month

San Francisco, CA, USA

Fellowship in Stanford University to connect with emerging leads from the US and the Middle East • Member of website and digital marketing committee • Meeting with other fellows to discuss the experiences each had working. • Attending design thinking, presentation, and networking workshops

Partnerships Manager

Amplify Impact

Nov 2014 - Feb 2016

1 year 4 months

San Francisco, CA, USA

Amplify Impact raises global awareness about social innovation in the Middle East by providing a video service for non-profits and socially minded for-profits to produce and distribute story-driven, low-cost videos. • Provide team leadership in high-level operational work, ensuring quality, productivity, and efficiency throughout the provided service internal processes. • Lead in a collaborative and partnership style, excelling at timely proactive communications. • Hold full accountability for driving continuous productivity initiatives across sales and film distribution.

Founder

Qayrwan.com

Jul 2010 - Nov 2013

3 years 5 months

Jordanów, Poland

A social venture to help Arab women access live classes in the topics of science, technology, English language, and entrepreneurship. • Generated a start-up line of online business in coaching, teaching, and training. • Consulted with companies in the start-up, focusing on cross-cultural issues, partnership formation, strategic planning, and legal and financial regulatory requirements. • Hired staff, set up all required infrastructure, and built an awesome eLearning software.

Junior Software Developer

Genesis Software Services

Apr 2007 - Nov 2008

1 year 8 months

Jordanów, Poland

A Software development company offering coding and software services on a contract basis. • Developing and creating different software systems as per the specifications, mainly using PHP. • Efficiently developed portals for small business, managed websites, and modified scripts including blogs, database design, and various software development tasks.

Project Manager Assistant (Intern)

Daimler

Jun 2008 - Sep 2008

4 months

Berlin Area, Germany

A German multinational automotive corporation. Owns or has shares in a number of car, bus, truck and motorcycle brands. Daimler is the thirteenth-largest car manufacturer and second-largest truck manufacturer in the world. • Learned the Project management method Houston/PMI Project. • Planning Project Documentation Communication and coordinating of the technical feasibility of an employee survey within the Daimler Financial Services AG General support of the ITF/GH department. • Gained Project Management skill according to PMI standards, Microsoft Excel Advanced analytic formulas, lotus notes, and IBM web sphere among other project management tools for financial services.


Education

Jordan University of Science and Technology

Bachelor's degree, Computer Engineering

2005 - 2010

5 years 2 months


Licenses & certifications

Entrepreneurship and Small Business Certification (ESB)

Issued: May 2025

Certified by Certiport - A Pearson VUE Business

Verified International Academic Qualifications

Issued: May 2021

Certified by World Education Services

The Netcore 2021 Inbox Expo

Issued: Apr 2021

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Inbound Marketing Certified

Issued: Sep 2015

Certified by HubSpot

Google Analytics Certified

Issued: Dec 2014

Certified by Google

Google AdWords Certified Professional

Issued: Dec 2013

Certified by Google

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