Mohammad Reza Laali

• Designed and developed innovative, human-centered design solutions by integrating insights from psychology, neuroscience, and user behavior • Led projects through the full product development cycle, from concept sketching, CAD modeling, and rendering to functional prototyping, user testing, and iteration • Conducted literature reviews and research based on Darwin, Pavlov, and Plutchik’s theories to inform the development of Emotion Diary, a mobile MVP for emotional self-tracking • Designed and prototyped Jansü, a modular smart bookshelf that visualizes reading progress and encourages engagement with books • Created Abshar, a smart water tap integrating motion sensors and inclusive interface for sustainable, accessible water usage • Used tools including Rhinoceros 3D, Blender, Keyshot, Figma, Flutter, and Procreate for 3D design, UI/UX, and development • Applied user-centered research methods such as interviews, journey mapping, persona creation, and usability testing • Combined design thinking, emotional design, and iterative prototyping to validate concepts, gather user feedback, and refine functionality and aesthetics • Bridged industrial design and emotional well-being through digital and physical product integration

• Led the design and development of a scientifically grounded mobile application focused on emotional awareness, relationship regulation, and mental well-being • Created and implemented a user-friendly, visually cohesive brand identity, including logo design, original icons, illustrations, and social media templates • Designed intuitive and engaging user interfaces for both iOS and Android platforms, using Figma and Flutter, with focus on emotional design principles • Developed an interactive emotion regulation system, informed by psychological models, to guide users through reflection, awareness, and behavior adjustment • Designed a reward system to improve user motivation and emotional resilience, combining gamification and behavior-change theory • Applied user-centered design methodology: conducted user research, usability testing, and iterative prototyping to refine the app’s core features • Directed both frontend and backend development, ensuring seamless functionality and responsiveness across devices • Coordinated a multidisciplinary team of psychologists, developers, and designers to align scientific content with practical, accessible design solutions • Ensured high standards of visual communication, accessibility, and emotional resonance throughout the product lifecycle

•Managed day-to-day operations of a family-owned restaurant, overseeing staff performance, customer satisfaction, and service quality •Designed and implemented a staff reward and motivation system to enhance service delivery, reduce errors, and increase team engagement •Ensured effective communication and coordination between kitchen, service staff, and management to maintain high operational standards •Handled customer service protocols, ensuring guests felt welcomed, heard, and valued contributing to high retention and positive reviews •Maintained detailed business reports for ownership, including financial summaries, staff evaluations, and infrastructure needs •Monitored and optimized workflow, ensuring timely service and adherence to hygiene and quality standards •Applied behavioral principles to improve staff morale, customer experience, and operational efficiency blending insights from psychology and management •Acted as a bridge between strategic planning and frontline execution, with a focus on human-centered service design