Mohd Shahzad Mansoor

Developed and executed multi-platform social media strategy across Instagram, TikTok, YouTube, Facebook, X, Threads and LinkedIn to drive visibility, engagement, and audience growth. Created, curated, and scheduled content (copy, visuals, reels, stories, video highlights) ensuring brand consistency and alignment with campaign goals. Monitored analytics and performance metrics (Meta Business Suite, YouTube Studio, TikTok Insights) to track impact and make data-driven improvements. Worked closely with Project Managers, Head of Brand, and Communications Manager to streamline matchday workflows and address operational challenges. Collaborated externally with partners (HCL Software) and influencer accounts (Cricket District) to execute digital activations and fan engagement campaigns. Coordinated content and communications for over 60+ events annually, ensuring alignment with live event operations across multiple simultaneous tournaments. Drafted and published News articles, PR communications, and press releases to highlight tournaments, partnerships, and player stories. Managed a small team, providing guidance on content planning, trend adaptation, and performance optimization.

Supported the development of communication strategies and produced digital-first content across web, social, and partner platforms. Crafted engaging Match Previews and Reviews targeted at fantasy players, providing valuable insights for their selections. Managed social media accounts, developing comprehensive strategies, curating compelling content, and actively engaging with fans and related accounts. Provided statistical data to commentators, enabling them to enhance their analysis during live broadcasts. Created visually appealing graphics for broadcast purposes, and for social media enhancing the overall viewer experience. Actively engaged with media partners and journalists, ensuring smooth flow of information and maximizing exposure of ECN events. Reported website issues to the web development team and ensured smooth content distribution across channels.

Produced high-quality fantasy articles for a range of domestic and international cricket matches, targeting fantasy platforms like Dream11, MyCircle 11, etc. Ensured the content adhering to SEO best practices, incorporating relevant keywords and optimizing readability for search engines. Conducted thorough fact-checking to maintain accuracy and credibility in the published content. Collaborated with writers to enhance content quality and structure.