Mona Trad

• Led cross-industry marketing programs across EMEA, driving ABM strategy, lead nurturing, and campaign execution • Generated qualified C-level leads through paid ads and optimized email marketing • Managed high-impact event marketing, delivering multimillion-euro pipeline through strategic coordination • Enhanced regional brand presence with localized content and reputation-building efforts • Aligned cross-functional stakeholders on messaging, branding, and deliverables across all touchpoints

Key responsibilities and achievements: • Successfully aligning marketing strategies with regional demands by collaborating closely with local sales teams and industry leaders, ensuring relevance and effectiveness in each market. • Leading digital marketing initiatives across various industries, with a particular focus on the oil and gas sector. This included managing targeted campaigns that achieved a high click-through rate (CTR) among C-level executives. • Achieving a significant increase in company database contacts within the Middle East oil and gas industry, substantially enhancing our market reach and potential for lead generation. • Ensuring effective collaboration between sales and marketing teams, which resulted in improved lead tracking and management, driving efficiency and effectiveness in lead follow-up.

• Managed the company's social media profiles and ensured accurate and up-to-date information for all prospects and clients in the company's CRM database. • Coordinated demonstration meetings with clients to showcase both Zoho applications and the GrowFast lead generation platform, gathering their requirements and creating proposals. • Assisted clients with Google Ads and LinkedIn Campaign Manager management. • Conducted lead generation activities for GrowFast Consulting and Zebra Technologies.

• Coordinate communication initiatives in collaboration with project team members • Align messaging across channels while ensuring consistency in tone and branding • Oversee timelines, track progress, and follow up on content deliverables • Develop and publish engaging content tailored to each social media platform • Manage community interactions and support audience growth • Create visual assets using tools like Canva to enhance content impact

• Conducted legal research and drafted memoranda on various legal issues. • Assisted attorneys in preparing legal documents, including contracts, pleadings, and motions. • Participated in client meetings and helped in advising on legal matters. • Assisted in the due diligence process for corporate transactions.

• Managed the overall social media strategy for Instagram, ensuring consistent and engaging content aligned with the brand’s identity. • Designed and executed both organic and paid campaigns, achieving a 50% increase in revenue and visibility. • Produced, edited, and published creative content (posts, stories, reels, and highlights) tailored to entertainment industry trends. • Grew the community from scratch to 170K followers, reaching a 900% increase in engagement within six months. • Collaborated with brands and sponsors for promotional partnerships, advertisements, and special campaigns. • Coordinated with production houses and distributors to cover avant-premières, exclusive screenings, and theater events. • Analyzed performance metrics (reach, impressions, engagement, conversions) to optimize content and ad strategies. • Engaged daily with the audience through comments, DMs, and interactive content to foster loyalty and brand advocacy.

• Communicate and fetch customers business needs • Increasing in store sales • Managing sales floor