Monica Alvarez Féola
Senior Digital Strategy Consultant | Transformation
Salaire / Taux journalier
Paris, France
Freelance, ouvert au CDI
À distance uniquement
Expertises
Langues
À propos
Introduction
Digital strategy consultant with 13+ years driving international growth and transformation across Europe & LATAM. Led teams of 150+ people, delivered multi-market expansions, and specialized in data-driven B2B/B2C strategies with proven ROI optimization. Fluent in 4 languages, I help businesses scale globally through strategic transformation and performance marketing.
Expérience de travail
𝗖𝗼𝗻𝘀𝘂𝗹𝘁𝗮𝗻𝘁 | 𝗗𝗶𝗴𝗶𝘁𝗮𝗹 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝘆 & 𝗧𝗿𝗮𝗻𝘀𝗳𝗼𝗿𝗺𝗮𝘁𝗶𝗼𝗻
MAF Consulting SolutionsFreelance
oct. 2024 - Présent
2 ans 1 mois
Paris, France · Hybrid
• Led digital and organizational transformation projects for international groups. • Designed and implemented marketing, commercial & data-driven strategies tailored to evolving B2B/B2C needs. • Coordinated cross-functional and intercultural teams across Europe and Latin America. • Optimized operational processes and performance: scalability, efficiency, and ROI. • Supported change management efforts: culture shift, collaborative tools, managerial engagement.
TimeOne Isoskèle
janv. 2016 - oct. 2024
8 ans 10 mois
On-site
Associate Director (Marketing, Data & Operations)
janv. 2016 - oct. 2024
8 ans 10 mois
On-site
• Member of the Executive Committee, overseeing operational strategy and transformation of marketing and data operations (France + subsidiaries). • Led strategic product initiatives including PRM, automation, and operational dashboards. • Supervised multi-disciplinary teams (up to 150 people) in a matrix organization. • Created and led cross-functional project squads (marketing, IT, legal) to deliver group transformation roadmaps. • Drove continuous improvement of operational processes and collaborative tools. • Conducted strategic monitoring and aligned internal initiatives with market trends. • Commercial development & performance: led RFPs, improved profitability, and drove international market expansion. • Customer experience & retention: managed strategic accounts, designed brand & performance strategies, and negotiated key deals. • Led change management initiatives: internal communication plans, training materials, and manager engagement.
Powence - Director of Business Development & Brand Launch
janv. 2019 - déc. 2021
3 ans
On-site
• Led internal and external communication for the launch of the Powence brand. • Oversaw business development and built influencer marketing strategies for clients. • Recruited and structured a targeted influencer network tailored to each brand universe. • Optimized campaign management and reporting tools (Powence platform, KPIs, ROI tracking). • Managed operational and sales teams to deliver on business and client objectives.
Data Protection Officer
janv. 2018 - oct. 2019
1 an 10 mois
On-site
• GDPR compliance lead for the entire TimeOne group, including subsidiaries. • Conducted audits of personal data processing across internal and external tools. • Implemented processing registers, the PIA, and internal procedures related to data protection. • Trained staff and supported managers to ensure compliance within their departments. • Contributed to transformation projects (marketing, CRM, cloud) involving sensitive data. • Acted as main point of contact for data protection authorities and external partners in case of requests or audits.
International Sales & Marketing Director
PUBLIC-IDEES - Affiliate Marketing Platform
mai 2011 - janv. 2016
4 ans 9 mois
Levallois-Perret, Paris · On-site
• Defined and led the international commercial strategy for the Public-Idées platform. • Developed and managed a portfolio of advertisers across 10+ countries (Europe, LATAM). • Built a direct sales and local/regional partnership pipeline to drive growth. • Coordinated sales teams and subsidiaries (Spain, Italy, Benelux, Brazil, Mexico, etc.). • Promoted performance-based marketing via high-ROI digital channels. • Highlighted the company’s proprietary technology offer: advanced tracking, retargeting, ROI analytics. • Supported key account clients in defining and executing their performance media buying strategies.
ASF Swissport Duty Station Manager
Swissport
avr. 2004 - août 2010
6 ans 5 mois
Roissy Charles de Gaulle Airport · On-site
• Operational management of 150 agents (welcome desk, boarding, ground coordination). • Supervision of services for several airline clients, including Swiss International Air Lines (LX). • Key Account Manager role: service coordination, quality monitoring, and reporting. • Monitoring performance indicators and driving continuous process improvement. • Team training and support: onboarding, upskilling, and on-the-ground leadership. • Handling operational irregularities (delays, incidents, overbooking) in coordination with authorities and providers. • Daily coordination with Airport, Security, Customs, and ground handling services.
Paris CDG airport / LX Duty Station Manager
Swiss International Air Lines
sept. 2002 - mai 2004
1 an 9 mois
Roissy Charles de Gaulle Airport · On-site
• Supervised passenger, baggage, freight, and dispatch operations. • Coordinated external providers (catering, handling, security, maintenance). • Implemented transition management with local teams. • Led change initiatives: process improvement and quality enhancement. • Guided partners toward compliance with Swiss International Air Lines standards. • Served as official interface with airport and institutional authorities. • Monitored performance indicators and optimized resource allocation.
Call Center Supervisor
Swissair
janv. 2001 - janv. 2002
1 an 1 mois
Skills: Team Leadership & Management · Sens de l’organisation
Formation
Ecole Lyonnaise des Plantes Médicinales
Herboristerie > Aromathérapie > Phytothérapie
2023 - 2026
2 ans 11 mois
DataScientest.com
Data Analyst – Certificate from École des Mines Paris – PSL Executive Education
2025 - 2025
3 mois
EMLV - École de Management Léonard de Vinci
MBA Digital Marketing #MBAMCI
2010 - 2011
1 an 1 mois
Graduada en Empresas y Actividades Turísticas por la Universidad de Madrid
1995 - 1998
3 ans 1 mois
Ecole Supérieure de Commerce de Malagnou
Bacchalauréat
1990 - 1995
5 ans 1 mois