Monica Petroski

• Collaborating with digital fashion publications to define the visual and conceptual direction of editorial content, aligning creative execution with seasonal narratives and cultural relevance. • Leading research and development of mood boards and trend analyses to guide styling proposals, ensuring alignment with current fashion cycles and editorial tone. • Styling clothing and accessories for editorial photoshoots, with an emphasis on creating cohesive, visually impactful stories that resonate with the target audience. • Partnering with photographers, makeup artists, and creative directors to deliver high-quality visuals while maintaining consistent artistic direction across projects. • Exploring the integration of AI tools and agile-inspired methodologies as part of a broader focus on digital innovation and process optimisation in fast-paced creative environments, supported by relevant coursework. https://monicapetroski.my.canva.site/

• Coordinated 10+ e-commerce project launches across Europe, ensuring on-time delivery and operational optimisation through data-driven insights. • Led discovery workshops, translated business needs into user stories and functional documentation for development teams. • Designed strategic product categorisation, assortment planning and navigation plans to improve discoverability and boost cross/upselling. • Collaborated with designers and solution architects to ensure functional alignment with client requirements. • Performed sales and UX analysis, recommending functional and conversion improvements. • Managed on-site SEO and participated in A/B testing for customer journey optimisation.

• Managed 11 European websites in 9 languages and 4 currencies, ensuring content quality and localisation accuracy. • Developed and executed product strategies, monitored performance, and applied inventory management best practices to avoid stockouts/overstocking. • Created and managed trade calendars, driving 60% revenue from MTB and expanding women’s and youth lifestyle segments.

• Launched a luxury beauty online store, aligning digital workflows with physical store launches. • Added 300+ products to Arnotts’ Mega Sale during the pandemic’s first month, achieving +525% YoY volume and +33% beauty sales growth. • Optimised customer journeys using behavioural and sales data in collaboration with content and UX teams.

• Managed the Marc Angelo brand on SilkFred marketplace, from product selection to performance monitoring. • Produced e-commerce reports with product forecasts and recommendations; assisted the fashion buying team. • Produced promotional content and coordinated multichannel campaigns, delivering +7% annual growth and +5.5% average basket size.

• Optimised Google Ads campaigns for multiple clients, achieving 106% of quarterly targets. • Acted as SME for quality assurance, improving campaign content and applying SEO guidelines. • Managed a team of 15 (as a QA SME).

• Grew sales by 67% in the first month and secured bestseller shop status during Black Friday and Winter Sale 2017 through strategic merchandising and commercial initiatives • Managed product placement, stock levels and replenishment of shoes and bags, ensuring efficient ordering, delivery, transfers and alignment with collection guidelines and local customer preferences • Created and analysed sales reports to identify opportunities and implement creative product and commercial solutions, driving continuous business performance improvement

• Delivered +25% client revenue growth and doubled online presence through digital campaigns and events. • Participated in trade shows and fashion events, selecting products and researching trends for editorials. • Clients: Marisol S/A, Haco Etiquetas, Renaux View, Raphaella Booz.

• Coordinated visual merchandising, translation, and design teams, leading and coaching six team members to drive acquisition, engagement, and measurable sales growth. • Managed visual merchandising for the marketplace, product positioning, and cross-channel marketing strategies. • Defined weekly marketing actions across categories, boutiques, and edits, curating product selections for omnichannel campaigns (email, social, display, offline). • Led an SEO project with the translation team, boosting search visibility and sales performance. • Conducted competitor benchmarking, KPI analysis, and stock management to optimise assortment, pricing, and inventory. • Partnered with HQ and cross-functional teams (accounting, new businesses, marketing, IT) to align strategies and deliver insights that improved planning, execution, and ROI. • Participated in trade shows and supported the CEO LATAM in defining marketing strategies—contributing to +500% LATAM sales growth in two years.