Morgan Plantier

Klang is a freelance crew aiming at helping emerging brands to grow sustainably or classic brands to reinvent themselves, through brand, content and acquisition strategies. We advised companies : Sandro, Jimmy Fairly, Make My Lemonade, Byredo, Freenow or le Sidaction. We advised agencies : Deepreach, Adquality. Discover our almost famous newsletter Les Courbes about fashion and society : https://lescourbes.substack.com/

Advised 16 companies in 2 years on managing ads and building a customer acquisition strategy. My clients included entreprise level companies and tech startups like Center Parcs, Quotatis, Kartable.

T-rex is a tracking app that provides a real-time and reliable positioning of relatives and friends. I joined a great team of founders to lead T-Rex app's launch. Our team got backed after 10 months of product development and T-Rex App got featured as a premium service for MAPFRE customers (LATAM 1st Insurance Group). I mostly worked on the product strategy : • Managed the long term roadmap, involving marketing, channels, clients, prospects. • Tracked the market trends. • Defined the user journeys and monetisation model. • Prototyped UX for mobile and web app. • Created the user onboarding and adoption strategy. • Wrote the entire marketing copy.

Xee is today's 1st connected car platform in Europe contributing to reinvent car use thanks to data. 13M€ raised in Apr 2017- Venture round. Starting from scratch, my work focused on developing the userbase and the third party app portfolio: Product Strategy: • Managed the design of 5 mobile products in 4 month (team of 3 dev + 1 designer). • Managed the e-commerce website development with partners. User & Dev Acquisition Strategy: • Kickstarted the Xee Dev Community participating in hackathons : dev.xee.com. • Recruited followers on Twitter and Fcbk for Xee France. • Managed Facebook Ads & Google Ads campaign. • Increased daily average traffic by more than 230% in 8 months using Content and Ads. • 30+ articles written on IoT topics and watched trends over 2 years: blog.xee.com • Launched a weekly newsletter to update devs and partners about Xee's latest features.

Advised prospects on web best practices and how to monetize web businesses. • Elaboration of commercial proposals • Customer project consulting • Plan and pricing negotiation • E-mail campaigns management