Morgane Lucas

Après plusieurs années en tant que responsable communication/marketing, je développe désormais une activité de conseil, proposant différents services : - Création visuelle - Social Media - Marketing d'influence - Relations Presse - Création de contenus - Événementiel Clients : Solvay (industrie), BeMoov (vélos enfants), Groupe Accor (hôtellerie) par l'intermédiaire de l'agence Chronique

In charge of developing Coverguard brand awareness and structuring communications for end-users - Management of communications plan, operations and budget - Participation and animation oh cross-functional projects: Events, Worldskills partnerships, digital strategy, E-Learning project, CSR - Implementation of digital marketing actions including social media development, influencer partnerships and content marketing - Graphic design applied to product catalogs (905 pages, 8 languages) - Management of a graphic designer + PR / web / design / retail agencies.

🎯 Management of Classidur / Montana brands portfolios 🎯 Management of the prom operations in Europe - PRODUCT DEVELOPMENT : elaboration, realization and follow-up of the launch plan in coordination with the R&D, the Technical Department, the commercial team and the external partners - Conception of product brochures, catalogues, technical data sheets, - Analysis of the KPI's of the entrusted brands (Qty, Turnover, Margin, Distribution, etc.) - TRADE MARKETING : Management of promotional plans (DACH, Benelux and France markets)

🎯 Launch and develop a media relations/content agency 🎯 Consulting media relations - brand content - Definition and construction of On/Off Line media strategies - Management of the entire commercial process from development, responses to calls for tenders to the conclusion of contracts - Drafting of print & online media: press kits, press releases, newsletters, etc. - Community Management: strategy definition, animation, moderation - Organization of press trips: event production, reception and coordination Clients : 𝘊𝘭𝘪𝘦𝘯𝘵𝘴 : 𝘊𝘢𝘳𝘳é 𝘉𝘭𝘢𝘯𝘤, 𝘈𝘲𝘶𝘢𝘭𝘶𝘯𝘨, 𝘈𝘲𝘶𝘢𝘴𝘱𝘩è𝘳𝘦, 𝘏𝘺𝘱𝘦𝘳 𝘜, 𝘭𝘦 𝘕𝘰𝘶𝘷𝘦𝘭 𝘐𝘯𝘴𝘵𝘪𝘵𝘶𝘵 𝘍𝘳𝘢𝘯𝘤𝘰-𝘊𝘩𝘪𝘯𝘰𝘪𝘴, 𝘙𝘰𝘢𝘯𝘯𝘦 𝘛𝘰𝘶𝘵 𝘦𝘵 𝘚𝘪𝘮𝘱𝘭𝘦𝘮𝘦𝘯𝘵, 𝘔𝘢𝘪𝘴𝘰𝘯 𝘔𝘢𝘭𝘢𝘳𝘵𝘳𝘦, 𝘎𝘢𝘶𝘵𝘪𝘦𝘳+𝘊𝘰𝘯𝘲𝘶𝘦𝘵 𝘢𝘳𝘤𝘩𝘪𝘵𝘦𝘤𝘵𝘦𝘴 & 𝘱𝘢𝘺𝘴𝘢𝘨𝘪𝘴𝘵𝘦𝘴, 𝘋𝘢𝘯𝘬 𝘈𝘳𝘤𝘩𝘪𝘵𝘦𝘤𝘵𝘦𝘴, 𝘑𝘚𝘈 𝘈𝘳𝘤𝘩𝘪𝘵𝘦𝘤𝘵𝘦𝘴, 𝘭'𝘈𝘶𝘣𝘦𝘳𝘨𝘦 𝘥𝘦 𝘭'𝘐𝘭𝘦 𝘉𝘢𝘳𝘣𝘦, 𝘗𝘪𝘵𝘤𝘩𝘶𝘱.𝘤𝘰𝘮, 𝘠𝘶𝘳𝘱𝘭𝘢𝘯, 𝘔𝘪𝘯𝘶𝘪𝘵 7, 𝘉𝘢𝘮𝘴𝘰𝘰, 𝘪𝘛𝘦𝘯, 𝘝𝘪𝘨𝘯𝘦𝘳𝘰𝘯𝘴 𝘥'𝘌𝘹𝘤𝘦𝘱𝘵𝘪𝘰𝘯.