Mourad Mchaalia

– Acting as Technical Architect on strategic Salesforce initiatives within a large, multi-entity enterprise environment, owning solution design across Sales, Service, CPO, B2B Commerce, Data Cloud, AI, and Analytics. – Led strategic POCs to evaluate Salesforce products and capabilities and guide enterprise decisions, including Media Cloud, Marketing Cloud, Advertising Studio, analytics, enterprise integration, event-driven architecture, and AI enablement. – Designed and delivered highly complex CPQ architectures, covering advanced pricing models, multi-level approvals, quote lifecycle orchestration, and custom billing scenarios. – Led the migration of B2B Commerce from Aura to LWR, managing architectural changes, SEO strategy, guest access model, security constraints, regression strategy, and production rollout. – Defined B2B Commerce capabilities, including promotions, SEO governance (canonical URLs, redirects), and storefront customization. – Re-architected Service Cloud processes to support complex client servicing workflows and introduced AI-driven assistance (copilots and agents). – Designed and implemented integration between Salesforce and Bureau Veritas' internal LLM (Jules) to support AI-powered Sales and Service use cases. – Designed Data Cloud architecture and integrated Salesforce Data Cloud with Snowflake to support analytics, segmentation, and AI readiness. – Defined and implemented multiple enterprise integration patterns (REST-based, synchronous/asynchronous) with internal systems and external platforms such as Amazon QuickSight. – Led large-scale data quality, cleansing, and enrichment initiatives, supporting Sales performance, reporting accuracy, and AI consumption. – Acted as a core contributor within the Salesforce Center of Excellence, supporting solution design, estimations, architectural alignment, and POC strategy. – Defined and governed CI/CD processes (Azure DevOps, Git), ensuring controlled releases across multiple environments.

– Acted as integration lead between Salesforce and multiple external platforms within a complex event and subscription ecosystem. – Coordinated and aligned work between multiple teams involved in Salesforce and external system integrations. – Led integration design validation and orchestration, ensuring alignment with Salesforce data model and business processes. – Delivered and validated integration POCs to assess feasibility, data flows, and error-handling strategies. – Oversaw and validated integrations between Salesforce and Ungerboeck to support event management, campaigns, participants, and booth management. – Oversaw and validated integrations between Salesforce and the WSN application to manage subscriptions, invoicing, payments, and offers. – Ensured data consistency, transaction integrity, and reliability across Salesforce and external systems.

– Acted as a technical reference for Salesforce topics within the team. – Joined Equativ as the first Salesforce recruit, contributing to the setup and structuring of the Salesforce practice. – Participated in building and growing the Salesforce team, including hiring, onboarding, and technical guidance of new team members. – Played a key role in the convergence of multiple Salesforce Sales orgs into a single environment under strong operational constraints. – Led and supported complex data and org migrations, focusing on data recovery, continuity, and business stability. – Led the Outreach platform migration, separating data, processes, and team responsibilities. – Designed and delivered API-based integrations between Salesforce and internal platforms. – Contributed to data model redesign initiatives to improve data quality, governance, and alignment with evolving business processes.

– Acted as technical lead on large-scale Salesforce convergence programs across Sales, Service, and Marketing (Pardot). – Worked on complex data model alignment, automation refactoring, integration adaptations, and legacy migration. – Contributed to Salesforce security architecture, including SSO, MFA, access control, and email governance. – Helped establish and operate a Salesforce Center of Excellence, participating in architecture reviews, estimations, and governance processes. – Designed and implemented CI/CD pipelines using Azure DevOps to support enterprise-grade deployments.

– Worked in a highly complex, performance-sensitive trading environment, delivering systems used in financial markets and time-critical contexts. – Designed and developed backend services, APIs, and data-driven applications involving multiple systems, data sources, and integrations. – Contributed to analytics platforms, trading tools, and integration layers handling large data volumes and strict reliability requirements. – Developed solutions following strong engineering best practices (clean architecture, code reviews, testing, performance considerations). – Worked closely with and was mentored by senior software engineering architects, gaining solid foundations in system design, data modeling, and scalable architectures. – Collaborated in an environment with high technical standards, cross-team reviews, and continuous improvement practices. – Built a strong foundation in enterprise system design and integration, and later applied it to Salesforce architectures.