Moustapha Amadou

SCALE UP est un collectif de freelances spécialisé dans l’accompagnement des startups B2B sur LinkedIn Ads & Google Ads. 📅 Prenez rendez-vous 👉🏾 https://calendly.com/moustapha-scaleup-ads/30min?

Les Pilotes est une agence d'Ads spécialisée sur Google Ads pour les SaaS. Nous sommes une agence spécialisée dans les SaaS (B2B et B2C) et nous accompagnons nos clients à réduire de façon scientifique leur coût par acquisition à budget constant. Notre approche se base sur une expertise pointue sur 4 piliers : 1️⃣ Media Buying Google Ads (mais aussi Meta Ads et LinkedIn Ads, ...) : nous implémentons les meilleures stratégies SaaS (B2B et B2C) afin de réduire significativement leur coût par acquisition. 2️⃣ Creative Strategy : nous créons et A/B testons pour vous les meilleures créatives afin de réduire vos coûts par acquisition. 3️⃣ Conversion Rate Optimisation : nous optimisons vos landing pages afin de maximiser votre taux de conversion sans dépenser 1€ de plus en publicité. 4️⃣ Tracking online & offline : nous implémentons un tracking complet et robuste pour optimiser les résultats de vos campagnes d'Ads. Nous offrons un audit complet et gratuit à tous les SaaS qui investissent plus de 10K/mois en Ads 🔥 Si vous souhaitez discuter de votre stratégie Google Ads avec des experts ayant une longueur d'avance sur les best practices, c’est par ici 👉🏾 https://calendly.com/call-de-decouverte-les-pilotes

Social Media : Facebook Ads, Tik Tok Ads & Pinterest Ads - Managed e-commerce and lead-gen campaigns driven by monthly KPIs - Invested monthly budgets of ~10K/month per client - Advised clients on creative strategy orientation in order to increase performances - Campaigns launched: Advantage+ Shopping, Sales, Leads, Awareness, Subscription Google Ads - Managed e-commerce and lead-gen campaigns driven by monthly KPIs - Invested monthly budgets of ~10K/month per client - Realised Keywords analysis and search ads copy optimised for conversion - Implemented campaigns and ad groups using Google Ads Editor - Advised e-commerce clients on the optimisation of their Google Merchant Center - Campaigns launched: Performance Max, Search, Shopping Business Development - Managed to upsell 2 clients on Google Ads and assets creation - Participated to 3 sales proposal calls and 2 business accounts audits (Facebook, Tik Tok, Pinterest...) ChatGPT (premium version) - Realised ad copies for facebook ads and google ads using optimised prompts - Generated targeting suggestions for facebook ads as well as keywords suggestions and ad copy for google ads campaigns - Created a roadmap for landing page optimisation for a lead-gen client using the power of ChatGPT - Empowered myself as much as possible on a daily basis while exploring the new opportunities of ChatGPT Clients - luxury leather goods, painting, real estate, fitness, sportswear, electric charging station, eyewear, cosmetic, food...

Media Buying - Conducted strategic recommendations on social media planning, while managing an average yearly budget of 6M€ - Implemented full funnel (awareness, consideration, conversion) social campaigns setup in 4 countries (UK, FR, DE, IT) across 4 platforms (Meta, Pinterest, Tik Tok, Snapchat), generating results aligned with forecasts (PCPV and LC) - Analyzed campaign performances based on KPIs, reported on all relevant granular insights and optimizations made (1/week) - Activated pioneering and strategic social media campaign for Ralph Lauren: Fortnite, Roblox, Wimbledon, Zalando... Client/Partners Relationship - Handled day-to-day communication with client and partners (social media platforms and third party data providers) - Managed several Brand Lift Studies and Conversion Lift Studies to mesure brand association and preference among the targeted audience Team Management - Managed and trained 1 apprenticed on international drive to store campaigns (North Africa, Latam, Middle East...)

Bold and passionate about entrepreneurship, I launched my entrepreneurial business during the lockdown using Shopify: - E-commerce training: followed a dropshipping E-commerce training (mindset, legal, marketing, copywriting, market study, Shopify web development, Google Ads, Snapchat Ads, etc.) - First e-commerce website developed with Shopify (niche: electric scooter - French market) Accomplishments: ~1 000 visitors in 2 weeks, Google Ads campaign (200€) - Second e-commerce website developed with Shopify (niche: facial spa - Spanish market) Accomplishments: ~600 visitors in 1 week, Snapchat Ads campaign (150€), Google Ads campaign (100€) PS: I am not affiliated to Shopify, I am just launching my company using their CMS :)

- Pain points analysis: Trained a speech to text AI that identifies clients pain points (150 calls assessed) - Process automation: Helped to create the first RPA bot of the BtoC BU (RPA process assessment, process definition document, etc.) - Project management: Published a monthly newsletter sent to 500 employees, managed the production of 9 videos, 18 articles written - Benchmarks: Competition benchmark, voice SEO, CES 2019, Viva Technology 2019, micro learning solutions

- Cyber security trainings (worked on 50.000$ worth engagements): Organized 3 cyber security trainings for more than 200 staff employees, helped realize an awareness program for employees regarding specific cyber threats (social media, cloud computing, dark web, etc.) - Business development (worked on 150.000$ worth proposals): Created cyber security proposals using the Singapore Personal Data Protection Act (including data inventory map, Personal Data Protection Act framework, etc.)

- Digital strategy: Worked as a PMO for the development of an AI chatbot dedicated to automate consultant's tasks (benchmarks, startup screening, data analysis, etc.) - Event planning: Organized a design thinking session with Google on Chatbot & AI/ GDPR conference - HR: Created a presentation deck about Accenture Strategy for recruitment agencies - Strategic mapping: Mapped the strategy of Accenture Global and Accenture France

Passionate about projects driven by social impact, I realized two consulting missions in the Social Economy (8 months). For an association of the Social Economy : 100.000 Rencontres Solidaires (4 months) Team : 4 consultants and 1 manager (Accenture Strategy) - Designing the expansion strategy on the national territory - Testing the feasibility of the project supervising a “Rencontre Solidaire” at Accenture France For an association of the Social Economy : Association Nationale des Groupements de Créateurs (4 months) Team : 4 consultants and 1 manager (Accenture Technology) - Realizing a financial benchmark on 12 national associations of the Social Economy - Delivering financial and strategic recommendations about the association's business model

- Managing the delivery and shelving the inventory - Enhancing customer experience