Abdul Razak

Battleground Group is an Australia-headquartered technology and consulting company helping organisations strengthen operational resilience, risk management, and crisis response through its integrated SaaS platform, Battleground Live. Battleground’s platform empowers organisations to plan, prepare, and respond effectively to disruption, combining technology, consulting, and innovation to build a more resilient world. Driving new business growth across the UK and international markets Engaging decision-makers in risk, resilience, and compliance functions Delivering consultative sales conversations focused on resilience, continuity, and governance outcomes Collaborating with global teams to align product, consulting, and client success strategies Battleground’s platform empowers organisations to plan, prepare, and respond effectively to disruption, combining technology, consulting, and innovation to build a more resilient world.

. Generated $45,000+ in revenue within the first month by securing 15+ international telecom partnerships, driving new client acquisition. . Increased monthly revenue by $30,000 in month two through targeted prospecting and building a new client base from scratch. . Negotiated favorable pricing with global carriers, optimizing voice and SMS routing solutions to enhance service quality and cost-efficiency. . Collaborated with technical teams to ensure high-quality A-Z voice and SMS traffic, achieving low latency and high delivery rates for partners. . Expanded network resilience by integrating new service providers, supporting scalable solutions for growing partner needs.

• Secured new deals for card payment solutions, consistently surpassing sales targets and driving repeat business through consultative selling. • Leveraged CRM systems to streamline pipeline management and client onboarding, improving efficiency by 20%. • Developed tailored financial tools, including EPOS systems and e-commerce setups, resulting in successful upsells and cross-sells. • Built strong client relationships, increasing repeat business by addressing specific needs and delivering customized solutions.

• Boosted sales for 42 book titles through Amazon Advertising and Instagram marketing, optimizing campaigns with keyword research tools like Publisher Rocket. • Reduced Advertising Cost of Sales (ACoS) by analyzing KPIs and adjusting keyword bids daily, maximizing ROI and profitability. • Designed process flows using Visio to enhance campaign performance, contributing to a scalable target operating model. • Managed email marketing to prospects and review teams, increasing engagement and driving sales through targeted campaigns.

Worked with a casting agency that deals with the Film & Television industry, working with the BBC, ITV, Disney, Marvel, Netflix, Apple, Amazon, Sky, and independent film companies to find the right talent for them. Helped artists of all ages to create a presence in the industry, through marketing, promotion, portfolio building, and coaching in best practices. This Included: • Speaking to clients to ascertain their needs for their campaigns and commercial engagements. • Building relationships with industry professionals and maintaining regular contact which led to further business development for the agency. • Interviewing candidates and helping them get started in the entertainment industry. • Driving a sales cycle including follow up with candidates, leading to them purchasing entertainment-related services, including portfolio production which in turn helped them gain roles in the industry. • Coaching and mentoring for Talent that was brought on board, helping them improve their chances of gaining further opportunities in the industry. • Organising schedules and appointments to maximise chance of conversion to sales. • Managed Keyword Lists, Ad Copy, and Document Management. • Conducted Email Marketing to Prospects and Review Teams. • Documented campaign requirements and outcomes in detailed reports, ensuring clear communication and traceability.

Worked in targeting marketing campaigns for a variety of B2B (Business to Business) verticals, including technology and infrastructure. The firm is engaged by various large corporations to run marketing survey elicitation processes via outbound calling campaigns. The objective of these is to gather feedback to improve the products and services of the company or create more attractive offers for customers. • Conducted 40+ B2B info-gathering sessions in a single campaign, surpassing team KPI metrics for market research surveys. • Managed leads using Nebu Data Hub CRM, ensuring accurate data capture and updating contact records for optimal targeting. • Gathered feedback for corporate clients in technology and infrastructure verticals, informing product improvements and offer strategies.

• Administered community programs, ensuring GDPR compliance for sensitive documentation and safeguarding concerns. • Supervised volunteers and staff, delegating tasks to deliver healthy meals and extracurricular activities to children. • Produced reports for project coordinators, maintaining clear communication and operational efficiency.