MS Ahmadipouya

Leading compliance for the national payment network and trusted marketing programs. Reducing non-compliance by 30%; aligning with PCI, PSD2, and EMV; Managed, directly and indirectly, 50 personnel (Managers, Analysts, System Analysts, Auditor, Team Leads, and Project Managers) accountable for the on-going maintenance, development and implementation of projects for more than 5.5 million outbound merchants and 12 Payment Service Provider (PSP) and 80 Payment Facilitator (PF) Developed and implemented compliance programs to ensure adherence to International and EU financial regulations, including AML, KYC, PSD2 and GDPR for electronic payment industry in Iran. Collaborated with legal and product teams to ensure new FinTech products met regulatory requirements. Monitored regulatory changes and advised management on strategies. Prepared and submitted regulatory reports to the Central Bank of Iran. Trained staff on compliance policies and procedures, reducing regulatory violations. Managed AML/KYC processes for a cryptocurrency exchange, ensuring compliance with Iran and EU regulations. Conducted due diligence on high-risk clients and reported suspicious activities to regulatory authorities. Developed and maintained compliance documentation, including policies, procedures, and training materials. Partnered with CBI auditors to ensure successful compliance audits with PA & PCI DSS , EMV, PSD2 and International payment Schema. (VISA , MasterCard,, etc.) Reduced compliance-related issues by 30% through proactive risk management. Researched and analyzed Iran and EU financial regulations to support compliance and legal teams. Drafted legal opinions and compliance reports for senior management. Assisted in the development of regulatory strategies for new FinTech products for micropayment solutions and mobile payment. Published SHAPARAK Economic Bulletin (Monthly Bulletin) to analyze Payments, Markets and economic indicators and other Analytical Reports.

Led the digital marketing strategy and brand positioning for PresentID, an AI-driven digital identity and voice biometrics startup based at Station F. Defined and executed go-to-market strategies across the EU, focusing on growth, visibility, and strategic partnerships. Oversaw market research, product-market fit, and roadmap alignment to ensure compliance with GDPR and other regulatory frameworks. Key achievements and responsibilities: Developed and implemented a comprehensive digital marketing strategy that increased brand awareness and generation across the European market. Conducted EU market research to identify customer segments, competitive positioning, and product differentiation opportunities. Collaborated with product and tech teams to shape the product roadmap and enhance AI voice technology use cases for security, healthcare, and customer experience sectors. Ensured GDPR compliance and ethical AI communication in all digital campaigns and customer-facing materials. Managed digital performance channels (SEO, PPC, LinkedIn Ads, and content marketing), achieving measurable ROI and conversion improvements. About PresentID: PresentID is an innovative AI company specializing in voice biometrics and emotional intelligence technologies. Its advanced solutions authenticate users, detect emotions, and analyze voice characteristics in real time — enabling secure, personalized, and human-centric digital experiences.

Direct Responsible for Fintech Scope in FANAP Holding Designing Strategy, Annually Maketing Planning, Managed 3 Fintech Companies in Fanap Holding (Dotin, Passargad PSP, Kuknos) Analyzing Fintech Innovation and Define and Manage Marketing Projects In Fanap Establish and Manage AB (About Business) events for Digital Marketing Developing Fintech Framework to analyze and Invest in Fintech Startups Research & Development and Startup Business Development Management Data analysis and knowledge extraction Survey and Study International payment Innovation FinTech Products Consultant for the FinTech Chain in FANAP’s Companies.

Managed, directly and indirectly, 10 personnel. Developing growth strategies and marketing plans and Product Management. Planning and overseeing new marketing initiatives Generating new marketing opportunities in the area of electronic payment as well as building direct contacts with potential new clients Coordination of proposal preparation Business Intelligence system (BI) & Know your customer (KYC) System. Expertly led enterprise marketing projects from concept through implementation, with full accountability for timelines, milestones, risk assessment, and budget for marketing events. Created a tremendously effective approach for team development by reinforcing commitment to the team, to ITIL practices, and to change management processes while increasing productivity and improving consistency.

Consultant of Electronic Payment System: -Development of strategy, architecture and business plan for innovative businesses in electronic payment. -Review the requirements of Central Bank and SHAPARAK and provide solutions for compliance requirements.