Muge Cetinkaya

- Centralized Kwanko's global top clients’ (including Booking.com, Aliexpress, Alibaba, Trivago, Rental Cars, Ubisoft, Luread) account management. Initiated and coordinated effective online publishing techniques prioritizing clients' KPIs. - Based in Paris headquarters managed the flow of information between local teams (12 teams in Europe and LATAM) and clients. - Negotiated upselling and cross selling campaigns with current clients. Launched booking.com cashback program in all countries, negotiated trivago programmatic, and email marketing budgets in Spain, Mexico, and countries in Asia. Also launched Luread brands in Canada, Mexico, France, Spain and in MENA region and increased revenue on this account.

- Monitored, supervised and coordinated a team of 4; 2 Account Managers, a Sales Manager and an Office Manager. - Trained the Turkish team for relationship management, digital marketing and technical skills, as well as for an efficient usage of Kwanko’s platform and its functionalities. - Studied and interpreted the branch's business operations data and reported to regional director based in Paris headquarters. - Launched 30+ new campaigns with acquisition of new clients and upselling to current clients including direct advertisers such as Hepsiburada, Turkcell, Modanisa, Evmanya, Sefamerve, DRD; or agencies such as GroupM, Reklamport, UNC Digital, BPN. - Attained up to 40% increase in monthly Gross Margin objective compared to previous year in 2016. - Managed the PR campaign of Kwanko Turkey by collaborating with a PR agency

- Managed Turkey operations of Kwanko and lead the Account Management team. - Assisted the Business Development Manager to prospect and acquire new clients. - Managed partner needs including deal negotiations, offer setup, reporting, tracking and general client support. - Recruited new affiliate publishing partners and expanded Turkish affiliate network. - Coordinated with the internal technical team and client’s IT team, set up all Turkish campaigns utilizing pixels, product feeds, retargeting tags, post click cookies and reassured the setup by performing tests.

- Initiated Kwanko's Turkish market from scratch from Paris head office. Established market awareness in Turkey. - Until the opening of the local office, acquired all local publishers remotely via phone calls, emails and Skype discussions. As well acquired remotely the first clients until the recruitment of the Business Developer for Turkey. Used efficiently Pipedrive tool to prospect and followup leads. - Translated Kwanko’s back office and all marketing and training related materials into Turkish.

• Initiating and sustaining retail banking relationships with vendor brands in fashion&apparel industry and department stores. • Organizing seasonal campaigns with vendors to offer advantageous payment options (i.e. installment, discount etc.) to credit card users. • Handling below the line and above the line marketing channels and client relations throughout the campaign. • Preparing and distributing the Credit Card Weekly Sales Report and a weekly department-wide sales trend report evaluating the progress of each campaign. • Managing Marks & Spencer store card and issues relating to termination of this product.

- Initiated and sustained retail banking relationships with vendor brands in fashion&apparel industry, department stores and e-commerce such as Gap, Marks&Spencer, Mudo, Koton, Mango, Zara, etc. - Organized seasonal campaigns with vendors to offer advantageous payment options (ie installment, discount) to credit card users. - Handled BTL and ATL marketing channels and client relations throughout the campaign, such as confirming TV, radio, newspaper, online ad creatives, and planning SMS and email marketing send sendouts. - Prepared and distributed the Credit Card Weekly Sales Report and a weekly department-wide sales trend report evaluating the progress of each campaign through advanced Microsoft Excel data files. - Managed Marks&Spencer store card and issues relating to termination of this product, collaborating with the legal, product management, communication and alternative distribution channels departments.