Muriel Gilbert

Key Responsabilities: • Establish and drive a multi-channel communications strategy. • Prepare and manage all communications material. • Develop brand voice and maintain brand integrity across all platforms. • Manage media relations & Spokeswoman • Lead a team of communication (Internal / External), marketing, and design professionals. • Assist in the creation of digital, video, audio and print content. • Track engagement across various platforms and make data-driven decisions. • Manage presence at industry events, trade shows, and conferences. • Create budget for communications team and ensure compliance.

* Crisis Communication * Media Trainings * Sounding board * Annual report * External Communications Advisor * Press Relations * Spokesperson * Media expert * External Com Strategy

Summit Event Director - Special Event with the European Travel Commission : Destination Europe Summit. Europe still a go-to destination for travellers? The event gather top EU policymakers, industry leaders, and destinations to delve into the most pressing challenges facing EUtourism. Post-pandemic recovery and sustainable transformation is at the forefront of discussions. With Thierry Breton, European Commission, followed by Industry Insights and partners like Booking.com and Google. Sessions followed with exciting line-up of speakers.

MoneyOak is a financial advisory company with epertise in different domains: partial exemption from Payroll Tax / Innovative Income Deduction / ...By calling on MoneyOak, companies are able to benefit from additional sources of finance, while continuing to focus on their core business. Contributing to the growth of our clients is what our team undertakes to achieve this. Responsibilities: * Develop communication strategies on all communication's tools (website, news, social media and emailings) * Global strategy adapted for each country (Belgium, Spain, France and Poland) * Rebrand the company (logo, lay out, look & feel, etc.) * Prepare a Global MarCom strategy with content all accross Europe * Develop plans to establish MoneyOak brand as n°1 while staying consistent across all channels * Coordinate sales and marketing efforts to boost brand awareness. * Structure & develop content and web resources * Set up marketing goals and allocate resources to reach them (direct collaboration with the CEO) * Implent content strategy & prepare content on social Media (Facebook, Twitter, LinkedIn...) * Monitor competition * Implement PR strategy with Press releases and PR follow up

With a turnover of 4 million Euro, 50 employees and welcoming more than 100.000 visitors per year, the Euro Space Center is recognized as a reference center in the space field in Belgium and in Europe. Responsibilities: * Define the marketing strategy in order to reach the objectives coordinated with the Management in the vision of developing the site as an educational theme park; * Establish the budget corresponding to the marketing and communication actions necessary to develop the site and ensure the follow-up of these actions; * Develop internal communication so that staff have all the information they need to carry out their missions; * Manage the external communication in a targeted way on different types of prospects such as schools, groups, associations, companies in order to arouse their desire to come to the Euro Space Center and develop the 360° communication towards the B2B and B2C customers (digital, radio, TV, poster); * Develop the skills of the team and make them grow in their missions in order to achieve the objectives of the Marketing and Communication department; * Create partnerships with actors from the educational, tourism and press worlds and negotiate commercial agreements + manage both the administrative and logistical aspects; *Organize the general promotion of the site, its activities and events; * Measure and analyze customer satisfaction and take the necessary measures to improve their experience and thus meet their expectations throughout their journey; * Prepare, participate and follow up on trade shows and manage public relations with clients on site and with tour operators; * Manage press relations and deals with all press * Create branding awareness via different communication tools. * Others…

The European Petrochemical Association (EPCA) is Europe's primary business network for the global petrochemical community. It brings together more than 700 companies from over 50 countries. EPCA Annual Meeting is the largest petrochemical industry event in Europe. It gathers over 2,500 corporate and thought leaders – bringing together both vision and C-suite savviness – to analyse and drive forward the industry and its positive impact on the world. EPCA programs continuously inform members on a full range of topics, shaping the sustainable development of the global petrochemical industry. Responsibilities: * Manage Virtual Events using BIZZABO event platform * Liaise with stakeholders to capture product feature requests, ensure compliance with internal privacy and security policies * As subject matter expert, develop a deep product knowledge and generate documentation and training materials; provide product support * Work with cross functional partners such as legal, security, and global event operations to develop robust processes and systems around the execution of virtual events programming * Develop and manage comprehensive project timelines and budgets to support all initiatives * Relations with with partners, speakers ,etc. * Preparation of the all program with speakers and create partnerships/sponsors proposals

RIVER CLEANUP WORLD ON JUNE 6TH 2021 - ALL OVER THE WORLD! THE GOAL: To capture plastic before it reaches our oceans! It all started with a challenge in 2017: to spend just 10 minutes removing waste from rivers and to become aware of the problem: 8 billion kilograms of plastic waste are still dumped in the world's oceans every year. At least 80% of this comes from rivers and streams. River Cleanup aims that by 2030, these 8 billion kilos no longer reach the oceans. As well as cleaning up rivers and river banks, River Cleanup's mission include supporting schools and businesses that want to use less disposable plastic and to become part of the solution. The Belgian not-for-profit organization has also developed smart technologies to collect floating waste. On the eve of World Oceans Day on 6 June, River Cleanup will be launching a call to start up no less than 1,000 cleanup actions worldwide. Last year over 300 teams in 45 countries joined the action. The outcome? 161 clean rivers! More than 1500 campaigns have been organized on six continents since the foundation of River Cleanup. Responsibilities: * Formulate PR plans and strategies. * Budget for PR events, programs and initiatives * Determine KPIs for PR * Measure and provide reports on each PR campaign * Build long-term relationships with all relevant stakeholders * Write and/or edit press releases, speeches or other PR copy * Design and implement a social media strategy and help determine the tone need to use across social media. * Plan and supervise events/conferences and interviews * Present solutions in times of PR crisis. * Respond to negative events and spin them into a positive image.

The European Alliance for SMC BMC was founded already in 1993 as an industry association of European companies involved in the SMC & BMC technology to promote the technical and commercial advancement of this materials through common activities. The European Alliance for SMC BMC promotes the benefits of the SMC BMC Composite solutions through: * Providing details on typical end-uses for these material systems * Explaining the features and associated benefits * Making available design information to engineers and designs * Connecting key stakeholders in the supply chain * Facilitating the information exchange about these materials at selected seminars, exhibitions, etc. Responsibilities: * Communication Strategy & Content * International Digital events - Event Management * Public Affairs * Social Media Strategy * SEO * Web Strategy * Launch Website & design * Branding Strategy * Logo production & design * Newsletters – Emailings

Branding strategist - panel groups and survey expert @DG DEVCO / EuropAid Responsibilities: * Brand & communication planning for “Europaid” * Event Management * Campaign management Social Media Strategy * SEO * Web Strategy * Launch Website & design * Branding Strategy * Logo production & design * Newsletters – Emailings * Content * Communication Strategy

Department: EHS – BeEM – BeSM Responsabilities: * Event Management * Project management communication projects and campaigns * Project management on medical meetings/seminars and congresses * Management social media channels

Responsabilities: * CIO Communications Advisor * Process Management * Internal Audit (Manage & report on ICT Audit recommendations) * Strong Communication expertise * Design Digital Tools * Management Reporting (ICT Monthly Business Report, ICT Releases, ICT Audit, ICT Budget, ...) * Change Management / Agile

Modules: * Place aux RP autrement ! * Concevez un plan de communication de qualité et efficace / Un must pour vous faire connaître, prospecter, séduire de nouveaux collaborateurs et fidéliser vos clients…

The Fédération Cynologique Internationale is the World Canine Organisation. It includes 94 members and contract partners (one member per country) that each issue their own pedigrees and train their own judges. The FCI has five sections: Europe, The Americas and the Caribbean, Asia and the Pacific, Middle-East and Africa. The FCI makes sure that the pedigrees and judges are mutually recognised by all the FCI members. The FCI recognises 344 breeds... Responsabilities: * Event & communication management (Worldwide) * Digital and offline campaign management * Social media management * Communication planning * Branding awarness * Strategy for all events and World shows * Lobbying with China / government * Blog editor - content specialist

Fertilizers Europe represents the interests of the majority of mineral fertilizer manufacturers in the European Union. The association’s membership comprises 17 fertilizer manufacturers from countries across the Union and eight national fertilizer associations. The association communicates with a wide variety of stakeholders, institutions, European and national policy-makers and members of the general public who seek information on fertilizer products and application technology, and topics relating to today’s agricultural, environmental and economic challenges. Responsibilities: * Communications Management * Brand Management * Event Management * Optimisation Website * Strategy Advisor * Lobby (EU) * Contact with MEP's

SOLVAY ENTREPRENEURS (ULB) - 2014 - 2015 - 2016 - 2017 ECS (European Communication School) - 2012 - 2013 - 2014 - 2015 E.P.F.C. (Communauté française) - Janvier 92 EFAP (Ecole Française des Attachés de Presse) - Jan 94 - Sept 95 UFI (Université Francophone Internationale) - Sept ‘98 à ‘99 C.P.H. (Center Professional for Hosts & hostesses) - ‘97 – 98 - 99 U.B.I (United Business Institute) - Guest Speaker 2009 ACTIVE BUSINESS SKILLS - 2015 Diverses Entreprises (en interne)

Place à un des plus vieux concours d'Europe créé en 1927! En 2008, à l'origine de ce projet, il y avait un constat tout simple : celui de l'absence (depuis 12 ans) de Miss Grand Duché de Luxembourg alors que la plupart des pays du monde et surtout les pays voisins organisent depuis longtemps une élection nationale. C’est pourquoi, il était grand temps de célébrer une élection de Miss Luxembourg. Ainsi, en 2009, nous avons lancé un nouveau Comité National avec succès. L'année d'après Mister Luxembourg à vu le jour. En 2014, la catégorie Teen s'est ajoutée...Apres 10 ans comme Presidente et propriétaire de la marque, suite au 90eme anniversaire, nous avons choisi de vendre le Comité. Une aventure riche à tous les niveaux...

EPTA - The European Pultrusion Technology Association was created in 1989 by the leading Pultruders in Europe with the mission to support the growth of the composite profiles industry by maximizing external communication efforts and having an actively contributing membership. Pultrusion is one of the longest established technologies for manufacturing profiles made from fibre reinforced plastics. The aim of the Association was, and remains, to reinforce the position of this process technology and promote their common interests. Today, the European Association of Pultruders has over 30 members throughout Europe and provides a strong network for pultruders sharing know-how and marketing ideas they have developed jointly... Responsibilities: * Optimization Social Media and Website * Communication Management * Strategy Marketing * Event Management (International)