Myriam Henning

– Manage European B2C e-commerce sites (Spain, Italy, Germany) on Magento: product catalog, product launches, promotional campaigns, and e-merchandising. – Contribute to the project to open new international B2C sites. – Create and deploy newsletters and marketing automation flows via HubSpot. – Monitor and analyze KPIs (CRM campaigns, e-commerce performance). – Support the maintenance of 10 B2B sites (CMS pages, link management).

– Managed global and Japan B2C e-commerce sites on PrestaShop. – Owned product catalog management and commercial operations. – Tracked performance, produced reporting, and conducted data analyses. – Coordinated website maintenance (TMA) with a development agency. – Drove UX/UI improvements: recommendations and ticket follow-up with an agency. – Managed SEA activations (Meta Ads, Pinterest Ads) with an agency. – Implemented SEO recommendations (tags, internal linking, H1, meta descriptions). – Managed country-specific CRM newsletters. – B2B support: prepared product import files for e-retailers and department stores.

– Supported internal and external communications. – Organized participation in B2B trade shows. – Managed projects related to grants and events (MIF, Who's Next).

– Managed the B2C e-commerce website on Shopify: product catalog, e-merchandising, and marketplace operations with international e-retailers. – Sourced and audited brands for eco-responsibility criteria. – Managed B2B relationships with partner brands.