Myriam Malou

 Led the full lifecycle of a Salesforce ISV MVP, from scoping to launch.  Coordinated technical, product, and business teams, ensuring 100% milestones delivered on time.

▪ Oversaw a MVP Salesforce Service Cloud rollout to streamline customer service operations. ▪ Ensured requirements were captured, prioritized, and documented for delivery.

To close the project Responsibilities ▪ Responsible of the finalisation of the project type (V) ▪ Responsible of the quality/success/planning/deliverables/communication of the project ▪ Steered committee and report directly to CEO ▪ Gathered and analyzed business requirements ▪ Ensured the timeline of each project phase is respected ▪ Identified the right Stakeholders (RACI) ▪ Responsible of the coordination/animation of the different team members/tasks ▪ Accountable of the delivery of project qualification Environments ▪ Salesforce Lightning Experience (Sales Cloud, Service Cloud, Experience Cloud, Omnichannel, AirCall)

in parallel of Consulting activity ▪ Guimini Marketing Manager (including external communication) ▪ Salesforce Partnership Manager (as Salesforce integrator) ▪ Manager (supervision of employees, career management, coaching and mentoring)

Outline ALD Automotive is the business line of SOCIETE GENERALE Group specialized in Long Term Rental, Fleet Management & Mobility solutions. ALD Automotive Group is present in 45 countries. SOCIETE GENERALE is a French global banking group for private individuals, businesses, and institutional investors. Responsibilities ▪ Oversaw the definition of the project type (agile/V) in an international team ▪ Oversaw the quality/success/planning/deliverables/communication/change management of the project/Risk ▪ Responsible of the coordination/animation of the different team members/tasks (between country, delivery, PO, Architect, etc) in an international Outline ▪ Gathered and analyzed business requirements in English, in international team ▪ Identified the right Stakeholders (RACI), definition of the KPI’s and Project ROI ▪ Ensured the budget is correctly respected ▪ Been accountable of the delivery of project qualification, test, change ▪ Monitored and shared a reporting on the progress of the project Projects ▪ Product Offering: leasing vehicle contracts ▪ Distribution channels: indirect sales channel to access a wider range of small to medium sized companies and retail customers. The Group’s indirect sales channel consists of distribution partnerships with car manufacturers and banks. ▪ Lightning Migration ▪ Integration of Lease Plan (merge between ALD and Lease Plan) Environments ▪ Salesforce classic (Sales Cloud, Service Cloud, Tableau)

Outline Support for the digital transformation and development of the Salesforce CRM of Allianz partner, TEGO (400,000 customers, 500 users) using Agile Scrum methodology. Responsibilities ▪ Ensured projects are completed on schedule with budget in accordance the PO ▪ Gathered and analyzed business requirements ▪ Translated and modeled into the Salesforce Solution ▪ Wrote/Re-wrote user stories, realization of demo, costing, planning, and animating of workshops. ▪ Ensured the proper functional integration of the solution with the other IS modules (GED, Back Office, Member Space, Partner flow loading) ▪ Organized, planned and executed the functional acceptance and non-regression tests ▪ Implementation of the testing strategy and the testing monitoring Projects ▪ GDPR Project, consents implementation in the sales path, ▪ Evolution project in the sales process interfaced with the back office, ▪ Project of physical separation of CRM features between two distinct user groups Environments ▪ Salesforce Lightning Experience (Sales Cloud, Service Cloud, Shield)

Maternity leave

Outline Support for digital transformation, streamlining of business processes and implementation of the Salesforce CRM of Allianz partner, Asac Fapès (insurance broker) in Agile Scrum methodology. Responsibilities ▪ Project management / Management by the AGILE Scrum methodology ▪ Coordinated and managed teams: Ensured the link between the IT teams and all the teams working around the Salesforce solution. ▪ Organized, planned and executed the functional acceptance and non-regression tests ▪ Played the role of Product Owner: Backlog management and prioritization ▪ Change managed (created materials: supports, animation of workshops) ▪ Played the role of Scrum Master: Implementation of Agile rituals (daily meeting, animation of the sprint review…) ▪ Animation of framing workshops on the definition of functional requirements ▪ Updated and wrote "User Stories" ▪ Animation of Steering Committees ▪ Ensured the proper functional integration of the Member space (Symphony) with the CRM and the GED but also the contract data of the partners on a daily basis Projects ▪ Project to create a Salesforce CRM, Master of Data in the existing IS ▪ CRM ecosystem development project (member area, GED, online subscription process, LAB FT) Environment ▪ Salesforce Lightning Experience (Service Cloud)

CGI – in parallel of Consulting activity ▪ Project Manager for Salesforce tenders ▪ Responsible of Salesforce recruitment ▪ Manager (career and team management, mentoring and coaching)

Outline TMA : Project coordination between development, IT and business teams. Salesforce mobile and desktop applications Responsibilities ▪ Project management / Management by Waterfall methodology ▪ Steered: Follow-up of acceptance, bug; sharing during daily meetings; animation of steering committees; administration of Jira, writing of Go/No Go supports and go live communication. ▪ Coordination: ensured the link between the TMA teams and all the teams working around the Salesforce solution, reported on the progress of new developments ▪ Supervised Agile releases (backlog review, daily meetings, mock-up validation, test sessions). ▪ Animation of framing workshops on the definition of functional requirements ▪ Configuration of the solution in classic and Lightning, creation of data sets, data migration. ▪ Managed change: creation of materials (training documents, use cases). Projects ▪ TMA of Salesforce App mobile (Clienteling), App mobile/desktop for customization within a legacy IS ▪ Salesforce Lightning migration Environment ▪ Salesforce Classic and Lightning Experience (Sales and Service Cloud)

Outline Support on all phases of a CRM implementation project including the Salesforce solution, reservation management (Gestour) and the Orange contact software (leads and call center). Mission ▪ Salesforce Product Owner: Responsible for products, definition of user stories, realization of models, costing, planning and animation of workshops. ▪ CRM project manager: Management of the CRM project internally and with service providers (definition, planning, coordination, project monitoring committee) ▪ Management of environments and interactions with the editor ▪ Organization, planning and execution of functional acceptance and non-regression test Project ▪ Creation of a CRM interfaced with the legacy and allowing to have a 360° customer view at Thomas Cook. Environment ▪ Salesforce Lightning Experience (Sales cloud)

in parallel of consulting activities - drafting replies to calls for tender - Outsourcing/Hiring consultant to build teams

Outline Implementation of a solution: Framing of the need for the implementation of a space and a dedicated application (desktop and mobile) for professional customers in a Salesforce environment Responsibilities ▪ Salesforce Product Owner: Responsible for the product, definition of user stories, realization of models, costing, planning, and animation of workshops. ▪ CRM project manager: project management (definition, planning, coordination, project monitoring committee) ▪ Gap-analysis: ⇨ Collection of information, state of the art of the project ecosystem in a program of projects ⇨ Analysis of the features of the version of individuals versus version of professionals ⇨ Data architecture, data modeling and back-end definition Project ▪ Guarantee the good technical realization of the declination of the "individual" application to a "professional" application (desktop and mobile) allowing the management of a car fleet Environment Salesforce classic (Sales Cloud)

- Evaluated (auditing) and monitored performance of the project (product or company creation), - Implemented marketing initiatives, campaigns and strategies to promote products and brand name, - Developed brand for a commercial website : building/designing and creating graphic chart, logo, - Analysed and recommended various marketing tools, service and channels for initiating successful projects

For 20 years, TAAJ was the leader of organization and distribution of French cruises with institutional and French groups. Outstanding and qualitative onboard service, distinctive attention to the customer all inclusive. My duties were : - Project management : coordination of marketing campaigns, planning management, negotiations with different suppliers (communication agency, router, press) - Marketing research management _ adhoc researchs, customers satisfaction analysis, advertising campaigns analysis ; - Direct marketing management _ marketing mix planning, market targeting, CRM, data management - Business analysis _ KPI's, sales reporting, cost-benefit analysis, sales forecast ...

In the marketing subsidiary, i collaborated in quantitative researches with key accounts (Consumers goods, luxury, specialized retails companies) - Marketing research management - International suppliers management - Marketing analysis ...

- Marketing customer loyalty - Project management - Marketing and Internal research management....

Professional exhibitions attendance (suppliers monitoring, supplier relationship management...)