Myriam T

• Distributor intelligence: Operated embedded within an active UK and French market distributor: deep, first-hand understanding of distribution mechanics, importer expectations and the conditions for effective trade activation. • 360° launch planning: Developing and executing a full go-to-market launch strategy for a new premium spirits brand (2026), working across positioning, consumer segmentation, verbal and visual identity, campaign assets, budget planning and channel activations, coordinating all workstreams from brand conception through to market entry. • Primary research: Designed and executed a structured primary research programme at Wine Paris 2026: fifteen qualitative interviews with founders, commercial directors and marketing managers of premium spirits brands, covering marketing maturity, the competitive landscape and pricing modelling (Van Westendorp method) — deliverables used to redefine bbb drinks' positioning and pricing strategy across UK and French markets. • Commercial impact: Research insights directly drove a complete overhaul of bbb drinks' service offering and pricing model — shift from cost-plus to value-based pricing. New pricing implemented and validated by the market. • Category intelligence: Identified systemic marketing failures across interviewees: brands conflating brand building with activation, over-reliance on digital channels, and wholesale absence of long-term budget discipline. • Results: Generated 105% revenue growth (2021–2023) and a 59.84% increase in net operating profit.

• Customer-centric transformation: Led the shift from product-push to market orientation, repositioning content strategy around the real need states of decision-makers within target accounts. • Buying centre mapping: Identified and modelled the decision-making hierarchy within client accounts — demonstrating that product selection belongs to design engineers, not the C-suites previously targeted — and overhauled content strategy accordingly. • Global team coaching: Designed and deployed an internal marketing training module to align international teams with this new approach, with immediate application to content deliverables. • Brand activation: Translated positioning into concrete customer narratives, transforming a technical attribute (functional safety) into a meaningful competitive differentiator.

• Product launch: Led the go-to-market strategy and launch of a new insurance add-on product in under 3 months, working cross-functionally with product and engineering teamsi, ncreasing average premium by 20% within the target customer segment through a targeted cross-sell strategy • Growth strategy: Designed and executed the full marketing plan, delivering a 56% reduction in CAC and a 66% reduction in churn. • Positioning & segmentation: In-depth customer insight analysis to sharpen brand positioning and achieve optimal product-market fit in the French market. • LTV optimisation: Led omnichannel retention and engagement campaigns, significantly increasing customer lifetime value through a relevance-first messaging approach. • Leadership: Managed cross-functional teams and external partners (agencies, freelancers) in a high-growth environment with a constant focus on ROI.

• P&L management: Owned marketing strategy for a Key Account portfolio (P&L: £2.5M revenue), including positioning and key messaging. • Product launch & go-to-market: Developed and executed tailored go-to-market marketing communications plans to support the launch of bespoke employee benefit schemes across key accounts — translating product configuration into consumer-facing campaigns and driving adoption within target employee populations. • Award-winning: Delivered award-winning strategy for a key client (external award) and recognised internally with 2 Silver Awards for high-ROI marketing execution. • Commercial results: Drove sell-through via targeted partner activations and omnichannel engagement (CRM, app, web, events, direct mail), increasing average revenue per user by 40%. • Management: Cross-functionateam leadership and guarantor of strategic consistency across all client deliverables.

• B2B strategy & growth: Ran diagnostics and multichannel campaigns (digital, offline, PR) to maximise lead generation and hit sales objectives. • Sales enablement: Created sales tools and strategic content (e.g. videos, demos) to optimise closing and ensure brand/business alignment.