Nadia Biryukova

Led the strategic direction and development of the Baracoda B2B offering. Member of the extended Executive Committee, reporting to the Chief Business Officer. Budget: 1M€ ; management: 5 people. Key accomplishments: Demand generation. Launched a pilot series of webinars on the use of AI for hyper-personalization, targeting C-level executives in the beauty, healthcare, and FMCG industries in Europe and the US. Each event generated over 30 MQLs. CRM management. Led the Salesforce implementation for sales and marketing teams, including data segmentation and the development of marketing automations for a 10K database, resulting in a 15% increase in lead engagement. Content strategy & SEO. Led the redesign of the corporate website, translating complex tech expertise into compelling stories while building SEO content, that resulted in +47% traffic growth. Multi-channel campaigns. Launched 360° global brand campaigns for worldwide exhibitions (CES, MWC, Vivatech), positioning Baracoda as one of the world’s leading innovative companies. The BMind smart mirror campaign (2024) generated over 10M media impressions, 302 incoming B2B leadrequests, and +133% growth in website traffic.

Responsible for the marketing strategy and its implementation for a portfolio of clients, ranging from large groups (AG2R, V33) to start-ups (StaffMe). Managed customer relationships, coordinated in-house creative teams and external talent (art directors, copywriters, video production, etc). Management: 1 person.

Accountable for 360° marketing and communication campaigns for the Digital learning offering (brand communications, content, social media, PR, events). Delivered client projects for Coca-Cola, Groupama.

In charge of activating the community of prospects and customers through events and content marketing.