Naiara Odriozola
Senior Digital Art Director & Designer
Salary / Daily rate
Berlin, Germany
Freelance, open to permanent contract
Can come onsite
Skills
Languages
About me
Intro
Award-winning Digital Art Director with 15+ years creating immersive experiences for BMW, Zalando & global brands. FWA Jury member specializing in VR/product design, serving 32M+ users with human-centric solutions. Expert in UX/UI, prototyping & design systems - delivering seamless digital experiences that drive results.
Work experience
Jury Member
The FWA
Jan 2024 - Present
2 years 10 months
Berlin, Germany
Freelance Interactive Art Director & Designer
Naiara Odriozola StudioFreelance
Dec 2021 - Present
4 years 11 months
Berlin, Germany
Independent freelance Digital Art Director & Interactive Designer based in Berlin and working globally. Previously at Taikonauten. Over 15 years creating digital and immersive experiences: BMW, Zalando, Adria Paituvi...
Senior Product Designer
Taikonauten
Aug 2023 - Oct 2024
1 year 3 months
Berlin, Germany
Building human-centric experiences and product design for the VR Banking app, serving 32M users. Also facilitated design workshops, client reviews, user research, presented designs to stakeholders and articulated design decisions, and expanded and maintained the VR Bank design system.
Freelance Senior Visual Designer
Plan.Net Group
Dec 2021 - May 2023
1 year 6 months
Berlin, Germany
Visual direction and product design for Test Drive for my Audi app and BMW Homepage. Client counterpart for design, user research and prototyping at BMW Sustainability lab, Guideline creation and development, and expanded and maintained the Fusion Design System.
think moto
Nov 2018 - Jul 2021
2 years 9 months
Berlin, Germany
Head of User Experience
Apr 2019 - Jul 2021
2 years 4 months
Berlin, Germany
Head of UX, research and product design at one of the top Berlin agencies. Built branded user experiences, lead the design team and stakeholders whilst working with global brands like Audi, Tomás Saraceno, Continental, Liveperson, Miles & More and Cognigy.
UX/UI Designer
Nov 2018 - Mar 2019
5 months
Freelance Art Director
AKA BerlinFreelance
Aug 2018 - Dec 2018
5 months
Berlin, Germany
As a Freelance Designer for Aka my duties included Art Direction, UX/UI Design project and client management, technological research and acquisition.
Head Of User Experience
Luxid Media
Jan 2017 - Jul 2018
1 year 7 months
Berlin, Germany
Leading product & UX/UI vision. Delivering a great seamless user experience across platforms and devices whilst managing clients and a small team of designers. Product design, responsive websites, customer experience, prototyping and A/B testing for apps like Joblift, Giata...
Design Director
magnalister | RedGecko GmbH
Sep 2013 - Dec 2016
3 years 4 months
Berlin, Germany
Head of design for B2B SaaS companies. Managing a small team of designers, developers and copywriters whilst working on concept design, web design, brand & interior design. Worked with brands like magnalister, RedGecko, and coworking space Thunderbolt Collective.
Freelance Art Director
Kaleidovision
Mar 2016 - Oct 2016
8 months
London, UK
Art direction, concept design, UX/UI Design and branding. Responsive websites for the multi award-winning agency Kaleidovision and Fitbox Virtual, CI and corporate design.
Design Director
xt:Commerce GmbH
Sep 2011 - Aug 2013
2 years
Berlin, Germany
Head of design of the for B2B SaaS company xt:Commerce. Development and implementation of strategies and design concepts for web and print, personnel responsibility, development and planning of online and offline marketing campaigns. Also branding & stage design at CEBIT conference festival.
Education
South Thames College
BTEC National Certificate
2003 - Present
23 years 10 months
Central Saint Martins, University of The Arts London
2023 - 2023
1 month
University of the Arts London
Bachelor of Arts - BA
2004 - 2007
4 years
NCFE
Certificate in Multimedia Design
2001 - 2002
2 years
Instituto Nacional de Educacion Fisica
Bachelor's Degree
1994 - 1999
6 years