Najwa EL ARRACH

● Support in capturing business needs and defining KPIs for Data & Analytics solutions. ● Backlog management and participation in the agile development of digital products. ● Data analysis and user support.

● Implementation of workflows and pipelines in terms of management of data in the context of marketing campaigns. ● Consulting for technical solutions to business problems ● Setting up multiple data visualization dashboards ● Writing technical documentation and managing Ticketing (Jira and Confluence)

● Analyzed systems landscape, identifying Salesforce integration and improved data integrity. ● Designed and implemented Airflow workflows, orchestrating data movement between Salesforce and internal systems. ● Enabling seamless data exchange and synchronization by designing a software solution

● Automated web scraping and data collection using BeautifulSoup and Selenium. ● Developed RESTful APIs with Flask to access and manipulate market data. ● Managed MongoDB database for efficient data storage and retrieval. ● Implemented data preprocessing and cleaning scripts. ● Collaborated with cross-functional teams to meet market research needs.

● Leveraged Lightning Experience to craft dynamic user interfaces, enhancing operational efficiency. ● Created customized reports and dashboards to provide actionable insights, facilitating informed decision-making. ● Contributed to data modeling strategies to enhance data organization and maximize Salesforce resource utilization. ● Adopted a hands-on learning approach, prioritizing practical experience, leading to the acquisition of valuable real-world skills. ● Designed and implemented Salesforce Flows to streamline business processes, enhancing workflow efficiency. ● Demonstrated practical application by actively participating in a Hackathon.

I was tasked with the design, architecture, and development of a new customer request management platform, as well as ensuring the proper reception of complaints and the allocation of tasks among various departments. Technologies: C#, ASP.net, SQL Server Express