Naomi Saddhadhika

Senior Creative Designer | Art Direction

Salary / Daily rate

Rome, Metropolitan City of Rome Capital, Italy

Mobility: Italy, Spain, ...

Freelance, open to permanent contract

Remote only

Skills

Graphic Design3D DesignAdobe IllustratorDesign ThinkingArtistic DirectionAdobe PhotoshopAdobe After EffectsUX Product DesignUI Product DesignFigmaDesign SystemRhinoVisual Identity

Languages

Indonesian (Native)English (Fluent)ChineseJapanese

About me

Intro

Creative Designer with 10+ years of expertise spanning product design, brand visuals, and art direction across F&B and retail sectors. Recently led creative direction for 7 restaurants at Arena Corporation, managing everything from brand identity to visual merchandising and murals. Specialized in packaging design, product development, and marketing graphics—ready to bring versatile design solutions that elevate your brand.

Links

Work experience

Creative Designer

Arena Corporation

Mar 2023 - Oct 2025

2 years 8 months

Jakarta, Indonesia

Handle creative direction for restaurants, including not limited to brand visual, graphic design, product design, visual merchandise, and art direction. My daily task looks like: designing menu, briefing photography direction, planning and implementing artistic decoration inside and outside restaurant including artworks and murals, creating promotional material and operational material for restaurant such as uniform, tableware, buffet settings, etc. - Seribu Rasa, indonesian food restaurant - Penang Bistro, malaysian food restaurant - Greyhound Cafe, thai food restaurant - Maison Tatsuya, japanese teppanyaki restaurant - Gyushige, japanese yakiniku restaurant - Pizza Massilia, italian food restaurant - Gyukatsu Kyoto Katsugyu, japanese katsu restaurant

Packaging and Graphic Designer

LDS LIFESTYLE

Aug 2021 - Mar 2023

1 year 8 months

Jakarta, Indonesia

Responsible for LDS brands: Cutt & Grill, Terra, Balboni, Dylan Patisserie, Brown Bear, Reload, LDS Voyage - Designing packaging for food beverages and desserts (cakes, chocolate, sweets) - Designing graphic necessities for operational and marketing materials (digital and printed) - Photography and videography, including decorating, set designing, and editing digital visuals - Reporting directly to the owner

Marketing Graphic Designer

PT Warna Mardhika

Dec 2020 - Aug 2021

9 months

Jakarta, Indonesia

Design all visual branding necessity for fashion and beverage brands, and also company. Handled 2 brands (Coconut Island fashion dan Coconut Island drinks) - Concept and design promotional materials for Coconut Island drinks such as label packaging, banner, brochure, tent, refrigerator sticker, car, envelope, letterhead, receipt, name card and greeting card. - Manage schedule and concept for social media posts for Coconut Island fashion. - Photoshoot beverages products bottle and can, including set design. - Digital imagining photoshoot results. - Design promotional material for Coconut Island fashion, digital and print. - Reporting directly to the owner.

Naobun ProjectFreelance

Apr 2016 - Dec 2020

4 years 9 months

Jakarta, Indonesia

Co-Founder & COO

Aug 2018 - Dec 2020

2 years 5 months

Jakarta, Indonesia

Entertainment IP incubator, we’re here to matchmaking writers and creators for comics, films, games, and more. Naobun Project manages almost forty intellectual property and represents more than twenty creators all around Indonesia and abroad.

Co-Founder

Apr 2016 - Aug 2018

2 years 5 months

Jakarta, Indonesia

We are Jakarta-based design-oriented social enterprise art group founded and run by writer/illustrator Bonni Rambatan and product designer Naomi Saddhadhika.

Senior Product Designer

PT. Sari Coffee Indonesia (Starbucks Indonesia)

May 2018 - Aug 2018

4 months

Jakarta, Indonesia

Handle merchandise products for Starbucks, especially Starbucks Dewata

Product Development Officer

PT. Gramedia Asri Media (Kompas Gramedia Group)

Apr 2016 - May 2018

2 years 2 months

Jakarta, Indonesia

One of the biggest retail companies in Indonesia, has more than 100 outlets all over Indonesia. Responsible : - Develop New Product (mostly Bags, Pencil Cases, Notebook Covers, Dolls, PLush Toys, Wrapping Papers, Gift Bags, etc.) - Dimension Drawing - Choosing Color Scheme - Sewing Mock Ups Under the best supervision, trained and laid solid foundation for product design and trend study. - Design research and survey - Conceptual and styling design. - Creating storyboard in a logic way for a better understanding of products and user experience. - 2D/3D design optimization and prototypes. Following the whole product production. - Tracking the latest color, materials and design trends of products. - Following up from design concept to implementation

Product Designer

PT. TigerMandiri Pratama

Nov 2014 - Mar 2016

1 year 5 months

Jakarta, Indonesia

Houseware and Promotion, Injection and Blow Moulding Plastic Product Manufacture. Responsible : - Develop New and Existing Product - Technical Drawing - Choosing Color Line - 3D Printing Technology Modelling Under the best supervision, trained and laid solid foundation for product design and trend study. - Design research and survey - Conceptual and styling design. - Creating storyboard in a logic way for a better understanding of products and user experience. - 2D/3D design optimization and prototypes. Following the whole product production. - Tracking the latest color, materials and design trends of products. - Following up from design concept to implementation

Product Design Intern

PT. Kirana Pacifik Luas (Claris)

Oct 2013 - Jan 2014

4 months

Jakarta, Indonesia

Plastic Houseware Product Company Responsible : - Develop New and Existing Product - Technical Drawing

Teaching Assistant

Trisakti University

Aug 2011 - May 2012

10 months

Jakarta, Indonesia

- Had responsible for assignments and projects - Organized student's files and works


Education

Sapienza Università di Roma

Master of Science - MS, Product and Service Design

2025 - Present

1 year 1 month

Universitas Trisakti

Bachelor of Design, Industrial and Product Design

2010 - 2014

4 years 3 months

Grade: 3.55

Activities and societies: Product Design Community | Buddhist Community

SMAK 3 PENABUR Jakarta

2007 - 2010

3 years 1 month


Licenses & certifications

Outstanding Award Scholarship

Issued: –

IED Creativediary Scholarships

Issued: Jan 2014

Certified by IED

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