
Naomi Saddhadhika
Senior Creative Designer | Art Direction
Salary / Daily rate
Rome, Metropolitan City of Rome Capital, Italy
Mobility: Italy, Spain, ...
Freelance, open to permanent contract
Remote only
Skills
Languages
About me
Intro
Creative Designer with 10+ years of expertise spanning product design, brand visuals, and art direction across F&B and retail sectors. Recently led creative direction for 7 restaurants at Arena Corporation, managing everything from brand identity to visual merchandising and murals. Specialized in packaging design, product development, and marketing graphics—ready to bring versatile design solutions that elevate your brand.
Work experience
Creative Designer
Arena Corporation
Mar 2023 - Oct 2025
2 years 8 months
Jakarta, Indonesia
Handle creative direction for restaurants, including not limited to brand visual, graphic design, product design, visual merchandise, and art direction. My daily task looks like: designing menu, briefing photography direction, planning and implementing artistic decoration inside and outside restaurant including artworks and murals, creating promotional material and operational material for restaurant such as uniform, tableware, buffet settings, etc. - Seribu Rasa, indonesian food restaurant - Penang Bistro, malaysian food restaurant - Greyhound Cafe, thai food restaurant - Maison Tatsuya, japanese teppanyaki restaurant - Gyushige, japanese yakiniku restaurant - Pizza Massilia, italian food restaurant - Gyukatsu Kyoto Katsugyu, japanese katsu restaurant
Packaging and Graphic Designer
LDS LIFESTYLE
Aug 2021 - Mar 2023
1 year 8 months
Jakarta, Indonesia
Responsible for LDS brands: Cutt & Grill, Terra, Balboni, Dylan Patisserie, Brown Bear, Reload, LDS Voyage - Designing packaging for food beverages and desserts (cakes, chocolate, sweets) - Designing graphic necessities for operational and marketing materials (digital and printed) - Photography and videography, including decorating, set designing, and editing digital visuals - Reporting directly to the owner
Marketing Graphic Designer
PT Warna Mardhika
Dec 2020 - Aug 2021
9 months
Jakarta, Indonesia
Design all visual branding necessity for fashion and beverage brands, and also company. Handled 2 brands (Coconut Island fashion dan Coconut Island drinks) - Concept and design promotional materials for Coconut Island drinks such as label packaging, banner, brochure, tent, refrigerator sticker, car, envelope, letterhead, receipt, name card and greeting card. - Manage schedule and concept for social media posts for Coconut Island fashion. - Photoshoot beverages products bottle and can, including set design. - Digital imagining photoshoot results. - Design promotional material for Coconut Island fashion, digital and print. - Reporting directly to the owner.
Naobun ProjectFreelance
Apr 2016 - Dec 2020
4 years 9 months
Jakarta, Indonesia
Co-Founder & COO
Aug 2018 - Dec 2020
2 years 5 months
Jakarta, Indonesia
Entertainment IP incubator, we’re here to matchmaking writers and creators for comics, films, games, and more. Naobun Project manages almost forty intellectual property and represents more than twenty creators all around Indonesia and abroad.
Co-Founder
Apr 2016 - Aug 2018
2 years 5 months
Jakarta, Indonesia
We are Jakarta-based design-oriented social enterprise art group founded and run by writer/illustrator Bonni Rambatan and product designer Naomi Saddhadhika.
Senior Product Designer
PT. Sari Coffee Indonesia (Starbucks Indonesia)
May 2018 - Aug 2018
4 months
Jakarta, Indonesia
Handle merchandise products for Starbucks, especially Starbucks Dewata
Product Development Officer
PT. Gramedia Asri Media (Kompas Gramedia Group)
Apr 2016 - May 2018
2 years 2 months
Jakarta, Indonesia
One of the biggest retail companies in Indonesia, has more than 100 outlets all over Indonesia. Responsible : - Develop New Product (mostly Bags, Pencil Cases, Notebook Covers, Dolls, PLush Toys, Wrapping Papers, Gift Bags, etc.) - Dimension Drawing - Choosing Color Scheme - Sewing Mock Ups Under the best supervision, trained and laid solid foundation for product design and trend study. - Design research and survey - Conceptual and styling design. - Creating storyboard in a logic way for a better understanding of products and user experience. - 2D/3D design optimization and prototypes. Following the whole product production. - Tracking the latest color, materials and design trends of products. - Following up from design concept to implementation
Product Designer
PT. TigerMandiri Pratama
Nov 2014 - Mar 2016
1 year 5 months
Jakarta, Indonesia
Houseware and Promotion, Injection and Blow Moulding Plastic Product Manufacture. Responsible : - Develop New and Existing Product - Technical Drawing - Choosing Color Line - 3D Printing Technology Modelling Under the best supervision, trained and laid solid foundation for product design and trend study. - Design research and survey - Conceptual and styling design. - Creating storyboard in a logic way for a better understanding of products and user experience. - 2D/3D design optimization and prototypes. Following the whole product production. - Tracking the latest color, materials and design trends of products. - Following up from design concept to implementation
Product Design Intern
PT. Kirana Pacifik Luas (Claris)
Oct 2013 - Jan 2014
4 months
Jakarta, Indonesia
Plastic Houseware Product Company Responsible : - Develop New and Existing Product - Technical Drawing
Teaching Assistant
Trisakti University
Aug 2011 - May 2012
10 months
Jakarta, Indonesia
- Had responsible for assignments and projects - Organized student's files and works
Education
Sapienza Università di Roma
Master of Science - MS, Product and Service Design
2025 - Present
1 year 1 month
Universitas Trisakti
Bachelor of Design, Industrial and Product Design
2010 - 2014
4 years 3 months
Grade: 3.55
Activities and societies: Product Design Community | Buddhist Community
SMAK 3 PENABUR Jakarta
2007 - 2010
3 years 1 month
Licenses & certifications
Outstanding Award Scholarship
Issued: –
IED Creativediary Scholarships
Issued: Jan 2014