
Narimene Hassani
Senior Digital Strategist | Brand Identity
Salary / Daily rate
Hydra, Algeria
Freelance
Skills
Languages
About me
Intro
Digital Marketing Strategist with 7+ years of expertise in brand identity and content creation. Led successful social media campaigns, developed data-driven strategies, and managed high-performing marketing teams at agencies like Shiftin and Vollden. I transform brand stories into authentic digital identities that drive engagement and business growth through strategic content, compelling visuals, and targeted campaigns.
Work experience
Digital Marketing Strategist
Self-employedFreelance
Jun 2023 - Present
3 years 5 months
Remote, OR 97458, USA
✅ Conduct in-depth market analysis and developed data-driven strategies to enhance digital presence. ✅ Create and execute high-performing social media campaigns to increase engagement. ✅ Develop content strategies, editorial calendars, and brand storytelling techniques. ✅ Create an effective action plan and editorial calendars. ✅ Design visual assets and videos using Canva. ✅ Design visual identities for brands and businesses. ✅ Advise and guide clients.
Digital Marketing Manager
VolldenFreelance
Dec 2023 - Dec 2024
1 year 1 month
Algiers, Algeria
✅ Developed and implemented the company’s digital strategy, ensuring alignment with business objectives. ✅ Spearheaded the marketing strategy and visual identity for the "Connect Entrepreneurs" event, driving engagement and brand awareness. ✅ Led and supervised the marketing team, providing guidance and fostering innovation. ✅ Monitored key performance metrics, analyzed data, and generated reports to assess campaign effectiveness. ✅ Collaborated closely with various departments to ensure seamless execution of marketing initiatives and event operations.
Senior Community Manager
Shiftin Digital Agency
Dec 2022 - Mar 2023
4 months
Algiers, Algeria
✅ Collaborated with the marketing team in developing and implementing engagement-driven community strategies across social media platforms. ✅ Developed content and editorial calendars aligned with client objectives. ✅ Coordinated with content creators and designers to develop compelling campaigns that enhance brand storytelling. ✅ Managed brand interactions, and handled crisis communication. ✅ Analyzed key performance metrics to refine strategies and improve audience retention.
Community Manager
Mars Express Algérie
Oct 2021 - Dec 2022
1 year 3 months
El Madania, Algeria
✅ Developed and implemented the digital strategy to enhance brand positioning and online presence. ✅ Conducted social media monitoring to identify trends, analyzed audience behavior, and anticipated customer expectations. ✅ Managed and animated social media platforms to boost engagement and grow the company’s visibility. ✅ Planned and executed paid advertising campaigns and event-driven marketing campaigns. ✅ Updated and refined the website strategy, ensuring SEO optimization. ✅ Create and manage multimedia content: copywriting, graphic design, video production, and marketing visuals for various digital and print media.
Content manager and community management team's leader
Stilioo
Sep 2018 - Jul 2021
2 years 11 months
El Achour, Algeria
✅ Created, managed, and grew social media accounts to enhance brand awareness and engagement. ✅ Developed and produced digital content, including web copywriting, visual assets, and multimedia materials. ✅ Ensured page moderation for multiple brands. ✅ Managed brand e-reputation. ✅ Designed and implemented digital marketing strategies to drive brand growth and customer engagement. ✅ Conducted competitive analysis and benchmarking to identify market trends and opportunities. ✅ Generate and analyze performance reports, providing actionable insights to optimize campaigns. ✅ Led and supervised the community management team, ensuring quality content and engagement strategies. ✅ Maintained effective communication with internal teams, partners, and clients to align goals and expectations.
Enseignante de langue anglaise
ALC Algerian Learning CenterFreelance
Sep 2014 - Oct 2018
4 years 2 months
Hydra, Algeria
✅ Design interactive and engaging lessons for both children and adults. ✅ Utilize the Total Physical Response (TPR) method and art workshops for young learners to enhance learning and self-expression. ✅ Supervise children and create a positive learning environment that fosters curiosity and growth. ✅ Support learners in developing oral and written comprehension and expression skills.
Assistante / traductrice
ARPC « Agence Nationale des Réalisations des Grands Projets de la Culture-Ministère de la culture»
Jan 2012 - Oct 2014
2 years 10 months
El Mouradia, Algeria
✅ Produced and managed correspondence in three languages (French, English, and Arabic). ✅ Handled information and data requests and facilitated access to information for all staff. ✅ Processed information requests and data, ensuring seamless access to information for all staff. ✅ Liaised with staff from other departments and directorates, as well as with external contacts. ✅ Contributed to the development of archiving policies, procedures, and documentation guidelines. ✅ Digitized documents, created, maintained, and updated files and databases. ✅ Translated (French-English-Arabic) a variety of documents. ✅ Managed communication with foreign collaborators. ✅ Performed consecutive face-to-face and telephone interpreting.
Education
Centre d’Enseignement Intensif des Langues - CEIL
Langue espagnole
2016 - 2017
1 year 11 months
ECOIN Ecole de Communication et d’informatique
Développement Web
2016 - 2017
7 months
BERLITZ Hydra
Enseignement de l'anglais comme seconde langue ou comme langue étrangère
2011 - 2011
2 months
Université d'Alger 2 / Faculté des Langues Etrangères - Bouzareah
Licence en langue anglaise
2005 - 2010
5 years 1 month