Nashua Africano

Senior Fashion Buying & Wholesale Specialist

Salary / Daily rate

Paris, France

Freelance, open to permanent contract

Skills

Business DevelopmentBranding StrategyVisual IdentityKnowledge ManagementAdobe IllustratorIllustrationAdobe PhotoshopStrategy & ConsultingGrowthEvent ManagementAdobe InDesignERPMicrosoft Dynamics 365WorkdayGraphic Design

Languages

EnglishFrenchItalian

About me

Intro

Fashion system expert with 10+ years across luxury brands like Chanel, Balenciaga & Vetements. Currently managing e-commerce accounts at Farfetch while specializing in trend forecasting, wholesale strategy & sustainable fashion solutions. Ready to elevate your brand with data-driven insights and proven commercial expertise.

Links

Work experience

E-commerce Account Manager - IT

FARFETCH

Jan 2022 - Jun 2025

3 years 6 months

Porto, Portugal

•Successfully manage partnerships, leveraging multiple KPI to achieve profitable outcomes. •Conduct thorough assessments of boutique's potential identifying growth & inventory levels. •Achieved +26% YoY growth of Key Account through loyalty through tailored strategies. •Develop implement strategic plans in collaboration with cross-functional teams. •Lead internal and external meetings, presenting engaging sales reports and analyses while ensuring full compliance with company standards and profitability. •Evaluate commission, markdown activities, and stock intakes, ensuring compliance with goals. •Analyze societal & economic trends within the local market to inform strategic decisions. •Homeware subject-matter expert.

Commercial Account Manager - EAME & Canada

VETEMENTS

Sep 2020 - Dec 2021

1 year 4 months

Zürich, Switzerland

•Managed key wholesale accounts with a track record of driving growth and revenue opportunities, and meeting sales targets. Improving shipping overviews and setting RRP. •Implemented effective assortment strategies based on data, trends, or brand guidelines. •Analyzed societal & economic trends to identify potential retailers for strategic growth. •Collaborated with cross-functional teams, providing feedback to prod & design team. •Contributed to content planning for seasonal product pushes. •Managed showroom, visual merchandising strategies, and mentoring wholesale teams.

FASHION CONSULTANT

Self-employedFreelance

Sep 2015 - Mar 2020

4 years 7 months

Remote, OR 97458, USA

FREELANCE CONSULTANT | Brand, marketing, and management consultant, international - Implemented brand identity systems, including branding, and marketing strategies. - Conducted market research and trend analysis to identify customer needs and preferences and translated insights into actionable recommendations. (Australia, Mexico) - Advertising strategies and campaigns to reach target markets. (Beauty)

Freelance Trend Forecaster & Illustrator / Womenswear and Accessories

Promostyl

Jan 2015 - Jan 2020

5 years 1 month

Paris, France

• Led creative research &forecasting for fashion & beauty, supporting seasonal narratives. • Developed trend reports tools to guide brands with cohesive visual identities. • Oversaw artistic direction for trend book, collaborating with graphic designers to create.

Freelance Wholesales vendor

Proenza Schouler

Sep 2018 - Jan 2019

5 months

Paris, France

MINT - MERCHANDISING INTERNATIONAL

Jan 2016 - Oct 2018

2 years 10 months

Paris, France

Key Account Manager - The Room / Hudson's Bay

Sep 2016 - Oct 2018

2 years 2 months

Paris, France

• Strategic partner to buyers and FD, coordinating seasonal buying activities to ensure assortments aligned with market trends. • Supported assortment for boutique and product selections for photoshoots. • Generated and presented trend and marketing reports, identifying brand opportunities aligned with market movements. • Collaborated with marketing teams on events to elevate brand visibility. • Managed end-to-end purchase processes, including shipment coordination and reorders.

Account: David Jones

Jan 2016 - Jul 2017

1 year 7 months

Paris Area, France

Wholesales

Balmain

Mar 2013 - Jul 2016

3 years 5 months

Paris Area, France

Showroom Assistant

BALENCIAGA

Jun 2012 - Jul 2015

3 years 2 months

Paris Area, France

Sales representative

CHANEL

Oct 2010 - Jul 2011

10 months

Paris Area, France


Education

Parsons School of Design - The New School

retail/buying

2017 - 2017

1 month

Istituto Marangoni

Fashion Design

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