Natacha Romma

• Led the Product Department • Led the development of an innovative social marketing solution (coaching to encourage proenvironmental behaviors and citizen participation) - provided vision, roadmap and high-level specifications in collaboration with the board of directors - promoted Design Thinking and Lean Startup/UX techniques alongside with already implemented Agile framework (Scrum and Kanban) • Led the development of an innovative hardware product with embedded coaching solution, from conception to manufacturing and testing (300 first items purchased by a big city) • Defined new service offers, wrote grant proposals (received EU funding for 2 projects), ran client meetings, gave prospect and client presentations (15-20 projects/year)

• Built a new SaaS B2C software product from scratch (coaching to encourage proenvironmental behaviors and citizen participation) • Created and implemented an innovative solution to encourage individual proenvironmental behaviours (and filed 1 patent) • Led the development and customer adoption of this product (from 0 to 150,000 users in 3 years) • Ran UX research (interviews, focus groups), designed user journeys and wireframes (provided expertise in behavioral sciences, cognitive ergonomics, social psychology, behavioral economics) • Designed a recommender system in collaboration with a Data Scientist • Ran field experiments: protocols, contents, project management, evaluation, feedback • Processed and analyzed quantitative et qualitative data • Gave presales and client presentations • Led the development of an innovative hardware product dedicated to our coaching solution (prototyping and testing) • Managed scientific partners within a European H2020 project • Managed a team of 3 to 6 persons