Natalia Cabrera Salcedo

- Built dashboards and reporting tools to track KPIs, enabling faster, data-driven decisions. - Conducted competitive analyses and market research to identify gaps and opportunities for product positioning and brand strategy. - Aligned production, marketing, and sales with market insights to drive profitable growth. - Managed pricing strategies and portfolio optimization, achieving 3% revenue growth via targeted price adjustments. - Led EMEA pricing rollout across 15 markets, ensuring compliance, profitability, and cross-functional collaboration. - Developed and implemented skincare marketing strategies across EMEA, adapting campaigns to local markets. - Coordinated the launch of 6 Clinique products in EMEA, ensuring effective go-to-market execution. - Collaborated with cross-functional teams to align local marketing strategies and speed up decision-making.

- Built performance dashboards and tools to support decision-making processes. - Analyzed sales volumes, market share, sell-in, sell-out and trends for both internal performance and external competition. - Led pricing and profit planning and revisions for EMEA affiliates, improving process consistency and segmentation. - Supported the execution of the EMEA marketing strategy via analysis and business knowledge across EMEA affiliates. - Oversaw the implementation of price increases across subsidiaries, ensuring consistency and compliance.

- Delivered strategic insights to the commercial team through in-depth financial analysis. - Collaborated with key stakeholders to define the annual budget and revenue assumptions, aligning financial forecasts with strategic business objectives. - Developed sales forecasts and budgets based on market analysis to support commercial management, improving annual gross margin by more than 5% vs 2018 through joint decision-making with the sales team. - Prepared and analyzed financial data to support audits, ensuring compliance and smooth collaboration with external auditors.

- Designed and implemented reports and dashboards to track company performance. - Automated daily tasks, improving team productivity and efficiency. - Coordinated company data migration to AWS with software engineers. - Ensured regulatory compliance by delivering accurate data to external auditors. - Analyzed customer behavior and purchasing trends to strengthen client relationships. - Conducted market segmentation and database analysis to support targeted campaigns.

- Daily download of store sales for each department. - Report making and distribution, corresponding to the sales of the products offered in the pages/leaflets of stores.