natalia kudryavtseva

Senior Content Marketing Lead | SEO & Community

Salary / Daily rate

Paris, France

Freelance

Skills

Content Strategy

Languages

EnglishFrenchItalianRussian

About me

Intro

Content Marketing Lead with 5+ years driving growth for tech brands through strategic content and community engagement. Delivered 36% YoY traffic growth, 50+ media mentions, and 200+ attendee webinars with 15% trial conversion rates. Specialized in SEO-driven content strategy, multi-language expertise, and building engaged communities for B2B tech products.

Links

Work experience

Content Marketing Lead

ZennoLab

Feb 2024 - Oct 2025

1 year 9 months

Paris, France

- Led content strategy for 3 automation products, ensuring consistent brand messaging across all channels. - Launched a new brand blog, growing traffic to 8,000 unique monthly visitors within a year. - Optimized existing product blog, boosting traffic by 36% YoY and improving lead generation by 18% via data-driven content strategy, SEO enhancements, and targeted content planning. - Organized and hosted webinars with 200+ attendees per session, achieving an average 15% conversion to trial users. - Secured 50+ media mentions in one year through partnerships and PR campaigns. - Supervised the development of 3 educational courses to enhance user knowledge and product adoption. - Managed a content marketing team, overseeing strategy, execution, and performance.

CCM Benchmark

Apr 2020 - Dec 2024

4 years 9 months

Paris, France

Managing Editor

Sep 2022 - Dec 2024

2 years 4 months

Paris, France

• Editorial strategy elaboration • Growing volume of high-quality, popular content on CCM Benchmark • Optimizing existing content to improve its organic performance • SEO optimization • Community management • Analyzing key content metrics, including traffic, engagement, and conversion • Developing various content formats • Managing EN team of writers on daily missions and content implementation • Driving weekly newsletter

Content Editor

Apr 2020 - Oct 2022

2 years 7 months

Paris, France

• Developing high-quality, search-engine-optimized content about the tech industry for the EN version of the CCM • Writing and editing • Translating from French, Russian, Italian, and Spanish into English • SEO optimization • Creating and driving weekly newsletter • Regular reports on key content metrics, including traffic, engagement, and conversion • Collaboration with different teams on media implementation • Forum management

Contributing Writer

Artguide Editions

Oct 2022 - Mar 2024

1 year 6 months

Writer

The Calvert Journal

Jan 2020 - Mar 2021

1 year 3 months

London, UK

Columnist

ИД Коммерсант

Jul 2019 - Mar 2021

1 year 9 months

• Writing a weekly column about architecture and design • Interviewing design and architecture industries leaders

Contributing Writer

Architectural Digest

Jan 2018 - Mar 2021

3 years 3 months

Moscow, Russia

• Writing features and editorials on architecture, design, photography, and art • Communication and interviews with international design and architecture industry leaders

Writer

Buro 24/7

Feb 2016 - Jan 2018

2 years

Russian Federation

Creating articles and commercial special and partnership projects based on culture, art and lifestyle themes.

Senior PR and Communications Manager

Политехнический музей

Sep 2015 - Dec 2017

2 years 4 months

• Led communication efforts during the closure of the historical building for reconstruction, focusing on keeping the museum and its community engaged and active. • Successfully organized seven festivals , including science and tech open-air festivals and science movie festivals, featuring renowned speakers such as Matt Taylor and Theo Jansen. • Oversaw the organization of meetups, and guest invitations while also moderating science discussions. Effectively promoted and communicated these events through various channels, including social media, community newsletters, influencer collaboration, and engagement with journalists that helped to grow the number of registrants from 4K to 15K. • Collaborated in the development of a volunteer program for science students at the museum, fostering community engagement. • Launched a quarterly newspaper, further enhancing the museum's outreach and communication efforts. • Managed multiple brand integrations with media outlets and special projects, contributing to the museum's visibility and success.

Internship

Peggy Guggenheim Collection

Jun 2017 - Jul 2017

2 months

Venice, Metropolitan City of Venice, Italy

PR and Communications Manager

Cosmotheca

Sep 2014 - Jul 2015

11 months

Moscow, Russia

• Organized events for influencers, brand ambassadors, and beauty industry professionals: press breakfasts, product launch meetups, workshops, new brand releases, quizzes, and parties. • Successfully engaged and involved new communities through strategic influencer engagement and PR initiatives.


Education

Ecole Du Louvre, Paris

2021 - 2022

11 months

Istituto Europeo di Design

Master's degree

2017 - 2018

1 year 1 month

Lomonosov Moscow State University (MSU)

Bachelor's degree

2011 - 2015

5 years

HubSpot Academy

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