Natalie Garcia Vasquez

· Managed content across the company’s websites (France and international) · Designed web page mockups using Adobe XD · Conducted traffic analysis of the website and marketing campaigns · Created reports using Google Analytics and SEO tools · Performed analyses, syntheses, and benchmarks to support the selection of a trade marketing tool and to evaluate competitor websites

· Develop and implement a digital marketing and communication strategy · Conduct benchmarking analysis · Rebrand the journal's image and create communication materials

• Prepared graphic materials for office and presentations for the Director at the United Nations Office for Outer Space Affairs (UNOOSA). • Supported outreach activities and participated in international events, contributing to the office's global presence. • Rebranded and created digital materials for online campaigns, enhancing the office's online visibility and engagement.

· Responsible Communication & Storytelling · Branding

In charge of the creativity, design and communication strategy of the pharmacy to innovate the brand image in social network and merchandising.

Worked in the Innovation Department of Guatemala Exporters Association as part of team to deliver solutions in line with the company and exporting companies to expand their sales channels. Structured and executed the methodology for “Product Premiumisation” to sell online in B2C platforms. • Execute the creation, design and production of presentations requested, analyzing the available data and design a visual infographic in Illustrator/ Powerpoint. • Concept, create, research and visualize to build 2 strong and consistent brands for Guatemalan products. • From concept to production, create all forms of marketing materials. • Analyze, research and monitor products already introduced in Amazon using Helium 10. Weekly monitoring of competitor to create reports and present them to exporter companies involved in the Premiumisation Process. • According to data from Helium 10, I created benchmarks to identify competitor brands, packaging trends, brands look and feel, naming and special features of the top premium products in our loop. • Coordinate process of product adaptation: Find suppliers and create a pitch to choose the right one for each phase of the process, create a relationship with approved vendors.

• In charge of the creative material for advertising and marketing clients. • Planning client advertisements. • Presenting ad campaigns and in charge of getting the client final approval by graphic material to the client. • Shaping brand standards aligned with guidelines and target marketing. • In charge of creative sessions to produce promotional material for developing presentations and directing layout and designs. • Determining project content by reviewing and approving art and copy materials developed.

• Creativity and Design of advertising and institutional material • Designing graphics and animations like Posts, Covers and Ads for FB, TW, Instagram, Youtube. • Designing Webpage Layouts • Multimedia design • Editing for video and audio • Design and Animation of advertising banners • Advertising photo sessions Organization • Creativity and design for digital campaigns

• Creativity and Design of Editorial and branding Material for the Company • Develop graphics for Magazines, Brochures, Flyers, Newsletters, Mailings, Banners, Posts for Social Networks, Signs, Vinyl Blankets and Roll-Ups • Review designs before printing or publishing them and coordinate printing and final arts • Design and Management of Social Networks • Administration and Website Designing using Drupal (CMS)

• Creativity and graphic design for client materials, including flyers, user manuals, brochures, and corporate materials • Developed packaging designs and thematic patterns for products • Designing thematic patterns