Nataliia Ivanova

Owned and governed the Salesforce commercial platform roadmap, defining priorities, operating standards, and execution plans aligned with business strategy. Acted as Product Owner for CRM evolution, leading Agile backlog prioritization, sprint execution, release planning, and UAT governance. Led end-to-end CRM and ERP integration programme (Salesforce ↔ Microsoft Dynamics 365 Business Central), ensuring scalable data models, process consistency, and cross-functional adoption. Designed and optimized end-to-end commercial and service processes, including case management, automation, and reporting frameworks. Chaired enterprise applications Steering Committee, driving alignment between business leadership, IT, and external partners. Coordinated and governed external development partners, ensuring delivery quality, timeline adherence, and future-state readiness. Led change management, training, and adoption initiatives, strengthening execution maturity and user confidence across teams

Led CRM strategy and execution for a global biotech organization, supporting Sales, Customer Service, and Operations across Europe and the US (200+ users). Owned end-to-end Salesforce implementation, roadmap governance, and continuous improvement, ensuring alignment with commercial priorities and growth strategy. Translated commercial and operational needs into scalable CRM capabilities, supporting forecasting, pipeline management, service excellence, and data driven decision-making. Governed CRM releases and transformation initiatives, including user story definition, UAT leadership, deployment coordination, and communication. Established CRM governance, data quality standards, and reporting frameworks, improving insight reliability and execution transparency. Acted as key interface between Commercial, Marketing, Operations, and IT, strengthening cross-functional collaboration and execution alignment. Customer Relationship Manager / Salesforce Product Owner Biocartis – Belgium (EU & US scope) Played a central role in driving user adoption, process harmonization, and operational excellence across regions

Identifying KPI’s for new innovation projects. Maintain & enhance development of Global Industrial Operation Dashboard. Supporting MPU (manufacturing units) in analytical reporting & KPI development.

Assisting at the start of activities, helping in setting up companies (also financial plans, budgets and business plans development), company reorganization, patrimonial tasks, fiscal regularizations, tax disputes and everyday accounting and fiscal tasks (ex. handling the complete accounting on a monthly or quarterly basis, administrative formalities and legal publications, VAT formalities and Tax return, assistance and defense during tax controls, etc…)

Developing relevant Business analysis and measuring Business performances Setting up tools and processes to monitor closely the major key performance indicators (KPIs) Working with GM in sales budget and quarterly forecasts preparation Responsible for project management of custom software development and improvement projects Monitoring closely monthly activities and all the related movements and comparing the statistics Supporting Business Managers in taking decisions and improving the business

Assisting people in career orientation: