Natasha Fhima

Marketing Strategy for Ledger's Business Unit Focused on Services, encompassing two core dimensions: Comprehensive Offering Strategy: 1. Market exploration and understanding - Capitalize on Ledger's existing client base and communities for new business opportunities - Harness Ledger's partnerships to drive additional business opportunities - Product Marketing: 2. Go to market strategy & launch - Comprehensive go-to-market strategy, including positioning, branding, pricing, and communication planning - Focus on enhancing user experience - Efficient product rollout

At BPCE group, the leading French banking group, I led strategic business marketing for their innovative split payment solution. This offering was a cornerstone of their digital transformation initiative, empowering users to split their payments at any retailer. Key responsibilities and achievements included: - Initial Assessment: Covered both marketing and digital landscapes. - Needs Assessment: Defined and prioritized requirements, streamlined processes, and established timelines and resources. - Digital Skill Enhancement: Augmented the digital proficiency of the existing marketing team. - Project Governance: Established and executed collaborative frameworks between Product and Marketing departments. - Growth Strategies: Challenged and fine-tuned launch and expansion tactics. - Offer Management: Devised a tiered, three-grade offer structure. - Communication Planning: Orchestrated marketing & functional communication, including in-app pushes, notifications, and email campaigns. - Performance Measurement: Outlined key performance indicators and selected tools like ATinternet & Appsflyer for tracking. - Regulatory Compliance: Ensured adherence to RGPD, CNIL, and LEN regulations. UX Enhancement: Collaborated with an external agency to optimize user experience through UX testing

Management of family-owned real estate company: - Profitability optimization (lease contract reviews and dispute management) - Tendering for service providers (law firms, property management companies, maintenance companies, real estate agencies, accounting firms) - Pan-European tax optimization in collaboration with the Francis Lefebvre firm - Due diligence in the context of the sale of an office building.

As the primary client liaison for growth marketing strategy, I was responsible for defining the growth strategy, coordinating its deployment, overseeing optimization, and monitoring results - By coordinating marketing performance expertises such as: Search (organic and paid), social media, Ads, affiliate programs, data analysis (tracking), content creation - Portfolio: SIG (French government information service), Lindt & Sprungli, Lego, Fromagerie BEL, BEIRSDORF (NIVEA, Eucerin, Labello), SCA Hygiene products (Nana, Tena).

Comprehensive coordination and management of campaigns spanning the full spectrum of digital marketing channels and expertises, including: Search, Social Media, Online Ads, Affiliate Programs, and Content Strategies, tracking... Portfolio: Johnson&Johnson, Lesieur, Avis, BHV, Cofinoga, Eurosport, B.P.I (Beauty Prestige International), SCA Hygiene Products (Nana, Tena), and I.N.P.E.S (National Institute for Health Education and Prevention).