Nathalia ASSIS VILELA

1) Creative briefing to agencies, coordination of pre-production, production & post-production of B2B & B2C haircolor campaigns 2) Working in project mode with international & local teams to create the most relevant 360 activation ecosystem for each campaign 3) Managing regular reporting and post-campaign analysis, implementing key learnings to following campaigns 4) Rights management 5) Budget & KPIs follow-up

Product Manager haircolor - L’Oréal Professionnel (4 months): 1) Driving competitors benchmark overviews (brands & trends) 2) Creating animation concepts to support a franchise after a renovation 3) Learning of professional haircolor specificities Events project manager – Worldwide meetings seminar (5 months) : 1) Leading the organization of the whole seminar at the division level 2) Adapting the format from physical to digital event for the 1st time 3) Coordination with finance and purchasing department in a crisis situation (Covid-19)

CRM Assignments: 1) Creating a new frame for a CRM long-term omnichannel strategy 2) Developing & managing CRM existing strategy, in partnership with digital & IT teams (SMS, mailing & e-mailing campaigns) 3) Implementing “e-consent” on department stores to abide by new legal terms in FR/Europe (GDPR) Retail/Trade Assignments: 1) Implementing in-store marketing animations to drive retention, acquisition and awareness, according to brand image and positioning 2) Briefing & delivery of assets/materials to support retail activity Budget & KPIs follow-up