Nathalie BEUGÉ

Co-Founder

1 recommandation

Salaire / Taux journalier

1 personne recommande

Chamonix-Mont-Blanc, France

Mobilité : Paris, Grenoble, ...

Freelance, ouvert au CDI

Peut venir sur site

Expertises

Design ThinkingStratégie MarketingEmailingUX Product DesignProduct MarketingStratégie de ContenuSEOCRM

Langues

Anglais (Courant)EspagnolChinois

Recommandé par

Stéphane Carpentier

ABC Netmarketing

Gérant - Formateur - Consultant

A recommandé le 14 février 2016

À propos

Introduction

Organisations don't lose effectiveness because they lack ideas, talent or ambition. They lose momentum when vision becomes disconnected from decisions, when execution loses its meaning, and when technological disruption weakens overall coherence. I've observed this pattern for over 15 years at the intersection of strategy, design and product: building teams, launching products, leading large-scale transformation, through hypergrowth and business model shifts.

Liens

Expérience de travail

Co-Founder

Stratospherique

nov. 2025 - Présent

1 an

Chamonix-Mont-Blanc, France

Stratosphérique helps Humans cut through noise to execute what truly matters, together. The company supports leadership teams on vision, strategy, positioning, operating models and execution, especially in moments of growth, change or organisational fragmentation. Its approach combines high-altitude thinking with grounded execution to help organisations set clearer priorities, align teams and move with greater consistency. I am grateful to work with Petzl, La companie des Guides GHM, Les piolets d'or, Le festival international de l'alpinisme, la Vallée de Oisans, Whympr et Iphigénie.

Lecturer & Startup advisor

OSV AcademyFreelance

oct. 2024 - Présent

2 ans 1 mois

Annecy, France

OSV Academy: Bachelor programs, guest talks, and conferences

Lecturer

ESSEC Business SchoolFreelance

déc. 2022 - Présent

3 ans 11 mois

Paris, France

I teach a course on strategy, product thinking and leadership at ESSEC Business School, drawing from my book and the strategic method I have developed through 15+ years in digital, product, design and innovation. The course explores how to turn vision into execution: how to create clarity, frame complex problems, align teams, make sharper decisions, and translate strategy into tangible product, design and business outcomes.

Head of Design

Pennylane

janv. 2025 - déc. 2025

1 an

Paris, France

Scaled the design organisation and built Ops capabilities to support business performance and company growth. Recruited managers, ops and senior designers, growing the team from 22 to 50 across Europe. Defined organisational structure, ways of working, principles and AI enablement within workflows. Led key initiatives across feature prioritisation, defect management, user experience workflows.

Head of Design & Product Innovation

Decathlon Digital

mars 2023 - déc. 2024

1 an 10 mois

Amsterdam, Pays-Bas

🌍 Drive global alignment and coherence across Decathlon’s digital experience ecosystem. Led the vision exercice for digital apps and IoT ecosystem, including operating playbooks and adapted team structure. Defined the market posture and experience ambition required to strengthen leadership in core user journeys. Drove consistency across product flows, contributing to growth from 100K to 800K monthly active users in one year. Built and led a dedicated innovation product team to embed discovery practices across retail and sport brands.

Decathlon

sept. 2009 - mars 2023

13 ans 7 mois

Passy, France

Head of Product - Performance, Water and Outdoor Sports

nov. 2021 - mars 2023

1 an 5 mois

Passy, France

🎯 Redefined Decathlon’s outdoor strategy by bridging product, field insights and digital innovation. How do we reconnect Humans to Nature? Redefined Decathlon’s Outdoor sports strategy by connecting physical product, retail and digital innovation. Led positioning and vision work for performance sports, including the launch of the new “Pacer” application. Built and activated communities of 10,000+ users to support launches through co-creation and early subscription. Evaluated experimental initiatives to test new growth strategies and launch five new service models.

Head of Digital Product - Outdoor Brands

nov. 2018 - déc. 2021

3 ans 2 mois

Passy, France

💡 Rebuilt the outdoor digital ecosystem to drive performance and experience. Transform the digital ecosystem to improve both business performance and customer experience. Connected CRM, CMS, catalogue, logistics, and operational tools across apps and in-store digital experiences. Established data flows to improve forecasting and decision-making including voice-of-customer integration. Launched the first connected apps and services, including “Decathlon Outdoor” and repair-related services.

Head of Digital Products Innovation - Outdoor Brands

oct. 2016 - déc. 2018

2 ans 3 mois

Passy, France

🔬 Designed and tested new ways to connect product innovation and customer experience. Developed integrated strategies spanning product, digital, retail, and logistics. Led a VR-driven digital design chain across tents, ski helmets, and bikes, reducing time-to-market by three months. Deployed technologies including VR, AR, and XR across 100 stores in 20 countries in collaboration with HTC. Used field insight and startup partnerships, notably through AI-powered voice-of-customer initiatives.

E-Commerce Director - Quechua

oct. 2011 - déc. 2016

5 ans 3 mois

Passy, France

📈 Scaling Decathlon’s global outdoor e-commerce through systems, data and process excellence. Led global e-commerce operations across stock management to new international Hubs and pré & post delivery experience. Expanded Quechua into new markets, as South America & B2B doubling online revenue. Led a customer satisfaction model combining immediate post-sales recovery actions on detractors with loyalty activation on satisfied customers.

E-Commerce & Marketing Manager - Street Brands

sept. 2009 - oct. 2011

2 ans 2 mois

Villeneuve-d'Ascq, France

🔥 Making teens love Decathlon through bold digital storytelling. Launched Decathlon’s first social media strategy with strong community traction. Built acquisition and engagement systems for street sports brands. YouTube campaign → top sales Q4 2010. Connected product and digital workflows to speed launches.

Associate

Time for the PlanetFreelance

févr. 2022 - oct. 2022

9 mois

Time For The Planet est une entreprise à mission qui souhaite rassembler 1 milliard d'euros pour déployer 100 innovations luttant contre le réchauffement climatique. Il est possible de devenir actionnaire à partir d'un euro investi. Nous sommes la dernière génération à pouvoir éviter un effondrement du climat. Agissons ensemble ! Si vous souhaitez savoir comment vous engager, c’est par ici : https://www.time-planet.com/fr

Professor - Master Digital Marketing & E-Commerce

ESC Amiens (Ecole Supérieure de Commerce et de Management)Freelance

août 2011 - déc. 2019

8 ans 5 mois

Amiens, France

Building a digital program about e-commerce, project management and new online business models 4 courses per year for Amiens Business School Master and Bachelor class 1 course per year for CESNI in Chambery Master class

Professeur

INSEEC Campus Chambéry Savoie

janv. 2017 - mai 2019

2 ans 5 mois

73000 Chambéry, France

President - Founder

Aux comptoirs de France SASFreelance

déc. 2014 - oct. 2018

3 ans 11 mois

74310 Les Houches, France

S.A.S. Aux Comptoirs de France, e-commerce website -> Creation of Aux Comptoirs de France SAS -> Develop e-commerce website on Prestashop -> Define the best business plan to ideally open but finally too low margin so, despite a lot a fun, we decided to close this amazing project !

Monitrice de plongée avec bouteilles

Little corn islandFreelance

oct. 2017 - déc. 2017

3 mois

Little corn island

Divemaster , Nicaragua

Product Manager (previously myfab.com)

MADE.COM

févr. 2008 - oct. 2009

1 an 9 mois

Shanghai, Chine

🌏 Developing and producing design furniture collections for the French and German markets. Managed sourcing, supply chain, and e-commerce operations from Shanghai. Supervised production between Asian workshops and European distribution to ensure quality and on-time delivery. Optimized catalog and logistics workflows to accelerate product launches. Worked closely with product, logistics, and customer service teams to ensure reliability and satisfaction.


Formation

Thiga Academy

Lead PM, Product management

2022 - 2023

6 mois

Thiga Academy

Senior Product Manager

2022 - 2022

1 mois

Thiga Academy

Product manager

2022 - 2022

2 mois

emlyon business school

Executive MBA, Piloter une stratégie. Piloter la performance.

2022 - 2022

8 mois

Résultat : Arrêt en cours de MBA. Changement de formation.

emlyon business school

Stratégie d'innovation par le Design Thinking, Innovation - MBA

2022 - 2022

3 mois

Learn how to align and federate subsidiaries around a common innovation process with Design Thinking Understand the power of multidisciplinary collaboration to foster innovation Gain insights into the strategic importance of innovation in B2B contexts Develop the right mindset and posture towards innovation Experience the collective dynamics of project-based teamwork

Thiga Academy

Product marketing manager, Marketing produit

2021 - 2022

7 mois

University of Cape Town

Management et stratégie à l'international & health programme, Project Management

2009 - 2010

1 an 1 mois

Activités et associations : Shawko. Development of micro-SMEs in the Nyanga slum.

When Nathalie Beugé and Joffrey Hintze arrived in South Africa from France last month, they had no clue how businesses are run in Africa, let alone how informal entrepreneurs in local townships go about their business. Having worked for Nozibele Mkefa in her restaurant at the Nyanga taxi rank for the past five weeks, the students from the Business School of Amiens in France have gleaned not just invaluable insights, but have also picked up some kitchen skills, and can now cook and serve traditional African dishes. In turn, Mkefa said their presence has attracted more customers, with some even insisting that they be served by the duo. Beugé and Hintze have also organised funds to improve Mkefa's business by building a shelter and adding more tables and chairs.

ESC Amiens

MASTER, Business Management and Operational Management Program

2006 - 2010

4 ans 1 mois

Activités et associations : Présidente BDE 2008, Management Program en Afrique du Sud, University of Cape Town

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