
Nathalie BEUGÉ
Co-Founder
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Salaire / Taux journalier
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Chamonix-Mont-Blanc, France
Mobilité : Paris, Grenoble, ...
Freelance, ouvert au CDI
Peut venir sur site
Expertises
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À propos
Introduction
Organisations don't lose effectiveness because they lack ideas, talent or ambition. They lose momentum when vision becomes disconnected from decisions, when execution loses its meaning, and when technological disruption weakens overall coherence. I've observed this pattern for over 15 years at the intersection of strategy, design and product: building teams, launching products, leading large-scale transformation, through hypergrowth and business model shifts.
Expérience de travail
Co-Founder
Stratospherique
nov. 2025 - Présent
1 an
Chamonix-Mont-Blanc, France
Stratosphérique helps Humans cut through noise to execute what truly matters, together. The company supports leadership teams on vision, strategy, positioning, operating models and execution, especially in moments of growth, change or organisational fragmentation. Its approach combines high-altitude thinking with grounded execution to help organisations set clearer priorities, align teams and move with greater consistency. I am grateful to work with Petzl, La companie des Guides GHM, Les piolets d'or, Le festival international de l'alpinisme, la Vallée de Oisans, Whympr et Iphigénie.
Lecturer & Startup advisor
OSV AcademyFreelance
oct. 2024 - Présent
2 ans 1 mois
Annecy, France
OSV Academy: Bachelor programs, guest talks, and conferences
Lecturer
ESSEC Business SchoolFreelance
déc. 2022 - Présent
3 ans 11 mois
Paris, France
I teach a course on strategy, product thinking and leadership at ESSEC Business School, drawing from my book and the strategic method I have developed through 15+ years in digital, product, design and innovation. The course explores how to turn vision into execution: how to create clarity, frame complex problems, align teams, make sharper decisions, and translate strategy into tangible product, design and business outcomes.
Head of Design
Pennylane
janv. 2025 - déc. 2025
1 an
Paris, France
Scaled the design organisation and built Ops capabilities to support business performance and company growth. Recruited managers, ops and senior designers, growing the team from 22 to 50 across Europe. Defined organisational structure, ways of working, principles and AI enablement within workflows. Led key initiatives across feature prioritisation, defect management, user experience workflows.
Head of Design & Product Innovation
Decathlon Digital
mars 2023 - déc. 2024
1 an 10 mois
Amsterdam, Pays-Bas
🌍 Drive global alignment and coherence across Decathlon’s digital experience ecosystem. Led the vision exercice for digital apps and IoT ecosystem, including operating playbooks and adapted team structure. Defined the market posture and experience ambition required to strengthen leadership in core user journeys. Drove consistency across product flows, contributing to growth from 100K to 800K monthly active users in one year. Built and led a dedicated innovation product team to embed discovery practices across retail and sport brands.
Decathlon
sept. 2009 - mars 2023
13 ans 7 mois
Passy, France
Head of Product - Performance, Water and Outdoor Sports
nov. 2021 - mars 2023
1 an 5 mois
Passy, France
🎯 Redefined Decathlon’s outdoor strategy by bridging product, field insights and digital innovation. How do we reconnect Humans to Nature? Redefined Decathlon’s Outdoor sports strategy by connecting physical product, retail and digital innovation. Led positioning and vision work for performance sports, including the launch of the new “Pacer” application. Built and activated communities of 10,000+ users to support launches through co-creation and early subscription. Evaluated experimental initiatives to test new growth strategies and launch five new service models.
Head of Digital Product - Outdoor Brands
nov. 2018 - déc. 2021
3 ans 2 mois
Passy, France
💡 Rebuilt the outdoor digital ecosystem to drive performance and experience. Transform the digital ecosystem to improve both business performance and customer experience. Connected CRM, CMS, catalogue, logistics, and operational tools across apps and in-store digital experiences. Established data flows to improve forecasting and decision-making including voice-of-customer integration. Launched the first connected apps and services, including “Decathlon Outdoor” and repair-related services.
Head of Digital Products Innovation - Outdoor Brands
oct. 2016 - déc. 2018
2 ans 3 mois
Passy, France
🔬 Designed and tested new ways to connect product innovation and customer experience. Developed integrated strategies spanning product, digital, retail, and logistics. Led a VR-driven digital design chain across tents, ski helmets, and bikes, reducing time-to-market by three months. Deployed technologies including VR, AR, and XR across 100 stores in 20 countries in collaboration with HTC. Used field insight and startup partnerships, notably through AI-powered voice-of-customer initiatives.
E-Commerce Director - Quechua
oct. 2011 - déc. 2016
5 ans 3 mois
Passy, France
📈 Scaling Decathlon’s global outdoor e-commerce through systems, data and process excellence. Led global e-commerce operations across stock management to new international Hubs and pré & post delivery experience. Expanded Quechua into new markets, as South America & B2B doubling online revenue. Led a customer satisfaction model combining immediate post-sales recovery actions on detractors with loyalty activation on satisfied customers.
E-Commerce & Marketing Manager - Street Brands
sept. 2009 - oct. 2011
2 ans 2 mois
Villeneuve-d'Ascq, France
🔥 Making teens love Decathlon through bold digital storytelling. Launched Decathlon’s first social media strategy with strong community traction. Built acquisition and engagement systems for street sports brands. YouTube campaign → top sales Q4 2010. Connected product and digital workflows to speed launches.
Associate
Time for the PlanetFreelance
févr. 2022 - oct. 2022
9 mois
Time For The Planet est une entreprise à mission qui souhaite rassembler 1 milliard d'euros pour déployer 100 innovations luttant contre le réchauffement climatique. Il est possible de devenir actionnaire à partir d'un euro investi. Nous sommes la dernière génération à pouvoir éviter un effondrement du climat. Agissons ensemble ! Si vous souhaitez savoir comment vous engager, c’est par ici : https://www.time-planet.com/fr
Professor - Master Digital Marketing & E-Commerce
ESC Amiens (Ecole Supérieure de Commerce et de Management)Freelance
août 2011 - déc. 2019
8 ans 5 mois
Amiens, France
Building a digital program about e-commerce, project management and new online business models 4 courses per year for Amiens Business School Master and Bachelor class 1 course per year for CESNI in Chambery Master class
Professeur
INSEEC Campus Chambéry Savoie
janv. 2017 - mai 2019
2 ans 5 mois
73000 Chambéry, France
President - Founder
Aux comptoirs de France SASFreelance
déc. 2014 - oct. 2018
3 ans 11 mois
74310 Les Houches, France
S.A.S. Aux Comptoirs de France, e-commerce website -> Creation of Aux Comptoirs de France SAS -> Develop e-commerce website on Prestashop -> Define the best business plan to ideally open but finally too low margin so, despite a lot a fun, we decided to close this amazing project !
Monitrice de plongée avec bouteilles
Little corn islandFreelance
oct. 2017 - déc. 2017
3 mois
Little corn island
Divemaster , Nicaragua
Product Manager (previously myfab.com)
MADE.COM
févr. 2008 - oct. 2009
1 an 9 mois
Shanghai, Chine
🌏 Developing and producing design furniture collections for the French and German markets. Managed sourcing, supply chain, and e-commerce operations from Shanghai. Supervised production between Asian workshops and European distribution to ensure quality and on-time delivery. Optimized catalog and logistics workflows to accelerate product launches. Worked closely with product, logistics, and customer service teams to ensure reliability and satisfaction.
Formation
Thiga Academy
Lead PM, Product management
2022 - 2023
6 mois
Thiga Academy
Senior Product Manager
2022 - 2022
1 mois
Thiga Academy
Product manager
2022 - 2022
2 mois
emlyon business school
Executive MBA, Piloter une stratégie. Piloter la performance.
2022 - 2022
8 mois
Résultat : Arrêt en cours de MBA. Changement de formation.
emlyon business school
Stratégie d'innovation par le Design Thinking, Innovation - MBA
2022 - 2022
3 mois
Learn how to align and federate subsidiaries around a common innovation process with Design Thinking Understand the power of multidisciplinary collaboration to foster innovation Gain insights into the strategic importance of innovation in B2B contexts Develop the right mindset and posture towards innovation Experience the collective dynamics of project-based teamwork
Thiga Academy
Product marketing manager, Marketing produit
2021 - 2022
7 mois
University of Cape Town
Management et stratégie à l'international & health programme, Project Management
2009 - 2010
1 an 1 mois
Activités et associations : Shawko. Development of micro-SMEs in the Nyanga slum.
When Nathalie Beugé and Joffrey Hintze arrived in South Africa from France last month, they had no clue how businesses are run in Africa, let alone how informal entrepreneurs in local townships go about their business. Having worked for Nozibele Mkefa in her restaurant at the Nyanga taxi rank for the past five weeks, the students from the Business School of Amiens in France have gleaned not just invaluable insights, but have also picked up some kitchen skills, and can now cook and serve traditional African dishes. In turn, Mkefa said their presence has attracted more customers, with some even insisting that they be served by the duo. Beugé and Hintze have also organised funds to improve Mkefa's business by building a shelter and adding more tables and chairs.
ESC Amiens
MASTER, Business Management and Operational Management Program
2006 - 2010
4 ans 1 mois
Activités et associations : Présidente BDE 2008, Management Program en Afrique du Sud, University of Cape Town